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BizReport | Mobile Marketing September 07, 2011

Mobile transaction values up in UK

Mobile users in the UK now see m-commerce less as an experiment and more as a convenient way to shop, according to new research from the Internet Advertising Bureau that also found the average amount of a mobile transaction in... >>

BizReport | Social Marketing July 04, 2011

Mobile, social commerce fraud to hit UK economy hard

New payment channels, such as mobile and social networking sites, are vulnerable to fraud and likely to impact heavily on the UK economy, according to new research conducted by the Centre for Economic and Business Research on behalf of >>

BizReport | Email Marketing June 30, 2011

ExactTarget: Email main driver of purchases via mobile

Email has pipped text messaging and Facebook to the post when it comes to driving mobile purchases. Such are the findings of a new report from ExactTarget that also highlights the need for marketers to ensure their marketing messages render... >>

BizReport | Ecommerce archives June 17, 2011

15% of UK consumers prompted to purchase via ads on socnets

Social sites are increasingly being used by consumers in the purchase process - especially via mobile. New research from eDigitalRsearch and the IMRG reveals that almost half of smartphone users have used social sites to browse and research products. ... >>

BizReport | Mobile Marketing June 06, 2011

How mobiles are changing the face of commerce

Consumers are becoming more comfortable with their smartphones according to new research from Compete and comScore; both studies find that American consumers are using smartphones for more than talking and texting, with some now using hand-helds to pay for things.... >>

BizReport | Mobile Marketing May 24, 2011

Survey: Mobile shopping drives in-store purchases

When it comes to shopping, consumers are adoption mobile devices quickly. According to new data from JiWire, mobile consumers are increasingly connecting from smartphones, tablets and the like while looking for product information or checking prices. This is just another... >>

BizReport | Ecommerce archives May 18, 2011

Millions of mobile users in UK ready for NFC

Near-field communication has long been used in parts of Asia but it is yet to be commonplace in the US and UK. However, with NFC devices hitting the UK market soon, new research finds that one in five mobile users... >>

BizReport | Mobile Marketing May 17, 2011

Mobile shopping better on tablets, say users

A survey of mobile shoppers reveals a higher level of satisfaction with the shopping process among tablet owners while smartphone users continue to struggle with usability issues.... >>

BizReport | Trends & Ideas archives May 16, 2011

Fall launch for Visa's digital wallet

Visa has announced it is developing a digital wallet that will enable faster checkouts both online and in-store.... >>

BizReport | Mobile Marketing May 04, 2011

Mobile users prefer mobile shopping to using PC

If you don't already have a mobile marketing strategy in place, perhaps a new study from InMobi that finds shopping via a mobile device is becoming more popular than shopping using a personal computer or laptop will give you the... >>

BizReport | Ecommerce archives April 28, 2011

Mobile retail searches treble in UK

In the first three months of 2011 mobile retail search traffic in the UK rose significantly, found the first Online Retail Monitor from Google and the British Retail Consortium, with boots, dresses and kitchens among the top 10 retail search... >>

BizReport | Search Marketing April 15, 2011

4 in 10 smartphone owners check prices in-store

Consumers are still cautious about spending and a new survey from Deloitte reveals many are turning to mobile and social tools to help them spend their hard-earned cash in-store more wisely.... >>

BizReport | Mobile Marketing April 14, 2011

Survey reveals retailers unprepared for mobile commerce

It appears many retailers have their heads stuck in the sand when it comes to mobile commerce. A new UK-based survey carried out by Vanson Bourne on behalf of app developers Kony Solutions found that while many consumers use their... >>

BizReport | Mobile Marketing April 13, 2011

Mobile purchases by older users triples in less than 2 years

Mobile commerce is moving into the mainstream as growth among older age groups almost triples in less than two years, according to a new mobile commerce trends survey from Oracle and ATG.... >>

BizReport | Mobile Marketing April 01, 2011

Nearly half of mobile users shop via their device

The increase in shoppers brandishing mobile devices means retailers can't afford not to have a mobile presence, finds new research by Arc Worldwide, and those that do provide mobile apps and websites must ensure they meet the high expectations of... >>

BizReport | Mobile Marketing February 10, 2011

JiWire: Mobile is changing the shopping game

The headline above may seem obvious, but is actually a change. In the past, location-based mobile ads have been more likely to push storefront traffic than virtual purchases. According to a new JiWire report, location-based mobile ad units are pushing... >>

BizReport | Ecommerce archives January 27, 2011

None of UK's Top 100 online retailers allow purchases from within Facebook

Many brands have jumped on the mobile and social bandwagon, but few in the U.K. have optimized these spaces to allow full transactional engagement, according to new research from One iota. ... >>

BizReport | Mobile Marketing January 05, 2011

New Christmas pastime: mobile gaming

Forget re-runs on the TV and charades, a new Christmas tradition is emerging in Britain. New data from Adfonic's shows that many satiated revelers sat back and played games on their mobile phones while digesting their Christmas dinner.... >>

BizReport | Mobile Marketing December 22, 2010

Mobile shopping appealing but technology a barrier

As the number of smartphone-wielding consumers grows you would imagine that more are using their devices to shop. However, according to a study in the U.K. by YouGov on behalf of Callcredit Information Group, that's not necessarily the case. ... >>

BizReport | Mobile Marketing December 03, 2010

Product availability important feature for mobile search

Previous research has shown that one feature mobile users want on their devices is the ability to check what is in stock at local stores while on-the-go. Google, and now potentially eBay, have cottoned on. ... >>

BizReport | Mobile Marketing November 25, 2010

9 out of 10 mobile shoppers log on in-store

Mobile phones are changing the way consumers shop. While they may be in-store, many aren't browsing the shelves, they're browsing the Internet on their mobile devices. ... >>

BizReport | Mobile Marketing November 16, 2010

e-tailing group: Mobile website experience needs improvement

M-commerce is taking off globally and mobile websites are coming online at a rate of knots. But is the consumer experience all that it could be? Not according to the e-tailing group, whose recent mystery m-shopping spree found much room... >>

BizReport | Mobile Marketing November 11, 2010

54% of retailers to put m-coupon systems in place in next 12 months

Retailers are wising up to the trend in mobile coupons, according to a recent report by IHL Group and RetailConnections. Many are set to implement systems that will allow them to delivery coupons direct to a consumer's mobile phone.... >>

BizReport | Ecommerce archives November 04, 2010

British consumers ready for mobile shopping, retailers aren't

Despite the desire of many Brits to shop via their mobile phones many of the U.K.'s retailers don't have transactional mobile shopping sites, according to new research from mobile shopping club Glamoo. ... >>

BizReport | Mobile Marketing August 17, 2010

Mobile marketers prefer mobile websites to apps

Despite the hype surrounding mobile apps, the vast majority of businesses in North America view mobile-optimized websites as the way forward, according to a new survey from Adobe.... >>

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