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BizReport | Mobile Marketing March 13, 2012

U.S. mobile shoppers prefer mobile web to apps

When Nielsen analyzed smartphone usage among 5,000 American volunteers they found that while mobile retail websites are more popular than retail apps, combining the two results in maximum reach. ... >>

BizReport | Mobile Marketing March 09, 2012

British online stores aren't tablet-friendly

Shopping is the number one activity carried out on tablets in the UK, yet only a small number of the IMRG/Hitwise Top 100 Online Retailers have a tablet-optimized website, according to recent research by mobile marketing agency Somo.... >>

BizReport | Mobile Marketing March 06, 2012

Sales via mobile up 1,320%

IMRG Capgemini has released figures showing impressive growth in both visits to retail websites via mobile and mobile sales.... >>

BizReport | Mobile Marketing February 10, 2012

UK: 60% worry about risks of shopping via mobile

The increased use of mobiles in the UK is well documented but new research conducted for Affinion International reveals that many British smartphone users have concerns surrounding the risk of identity theft and credit card fraud.... >>

BizReport | Mobile Marketing February 01, 2012

TV ads prompt 44% of mobile users to pick up the phone

Smartphones are playing a greater role in consumer in-store purchasing habits than ever before, according to new studies from the Internet Advertising Bureau (IAB) and the Pew Internet and American Life Project. ... >>

BizReport | Mobile Marketing January 17, 2012

Mobile shoppers prefer browser-based commerce to apps

Undecided whether to go ahead and develop a mobile app for your business? Perhaps new research from Zmags can help you decide. Their latest survey found that mobile apps aren't particularly popular among mobile shoppers.... >>

BizReport | Mobile Marketing January 16, 2012

eBay UK: 16% of Brits in m-commerce 'not-spot'

eBay is urging the UK to improve the country's mobile network infrastructure to enable full growth potential and prevent retailers missing out on valuable revenue.... >>

BizReport | Ecommerce January 13, 2012

Intersperience reveals UK consumers shopped very differently during holiday season

2011 is the year that mobile changed the way Britons shop, according to new research from consumer research firm Intersperience, with smartphone technology playing a major role.... >>

BizReport | Ecommerce December 02, 2011

M&S and Tesco top global m-commerce rankings

British retailers make up three of the four top-ranked m-commerce sites in Keynote System's latest Mobile Retail Index World Edition. All three are powered by mobile platform firm Usablenet. ... >>

BizReport | Mobile Marketing November 30, 2011

Third of Brits used mobile to make purchase this year

A new study by EPiServer has found that a third of consumers in the UK have used their mobile device to make a purchase over the course of the last year. Unfortunately many brands just aren't providing a satisfactory mobile... >>

BizReport | Mobile Marketing November 28, 2011

Mobile shopping big this holiday season

Shoppers who use mobile to make purchases expect to make, or have already made, more purchases using their mobile device this year than last, according to a mobile shopping survey from Motricity. ... >>

BizReport | Social Marketing October 26, 2011

Social media and mobile apps or bust, warns Gartner

Next time the boss asks you to justify social media and mobile app budget increases, trying showing him the results of a recent study by Gartner that suggests it won't be long before half of Internet sales are made via... >>

BizReport | Mobile Marketing October 20, 2011

M-commerce spend rising, payment methods frustrate consumers

Interest in m-commerce is increasing from both consumers and retailers. A new report by Barclays Corporate shows consumer spending on mobile phones and tablets in the UK will rise significantly over the next few years although other research reveals consumer... >>

BizReport | Ecommerce October 12, 2011

Domino's Pizza UK: $1.5 million in online orders in one day

Just over a decade ago Domino's Pizza in the UK took $1.5 million a year in sales via online channels. Today that figure has skyrocketed with mobile accounting for a healthy slice.... >>

BizReport | Mobile Marketing October 06, 2011

Location-based coupon users harbor privacy concerns

Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>

BizReport | Ecommerce October 04, 2011

10% e-commerce traffic from mobile devices

Need more proof that smartphones and tablets are fast becoming the devices consumers turn on to make online purchases? Here's some new analysis from e-commerce agency Screen Pages. ... >>

BizReport | Mobile Marketing September 21, 2011

10% of all eBay UK purchases via mobile

One item is sold via eBay UK's mobile platform every second, according to the firm, and account for more than 10% of all purchases.... >>

BizReport | Ecommerce September 08, 2011

IMRG: Tablets trump smartphones for online shopping

Tablet ownership may be low compared to the number of smartphone users, but new research reveals their owners make up for a lack of numbers with their willingness to research shop online via their device. ... >>

BizReport | Mobile Marketing September 07, 2011

Online supermarket Ocado takes window shopping to new level

In a first for the UK, online-only supermarket Ocado launched an innovative new way to do the grocery shopping and brought a new meaning to the phrase "window shopping".... >>

BizReport | Mobile Marketing September 07, 2011

Mobile transaction values up in UK

Mobile users in the UK now see m-commerce less as an experiment and more as a convenient way to shop, according to new research from the Internet Advertising Bureau that also found the average amount of a mobile transaction in... >>

BizReport | Social Marketing July 04, 2011

Mobile, social commerce fraud to hit UK economy hard

New payment channels, such as mobile and social networking sites, are vulnerable to fraud and likely to impact heavily on the UK economy, according to new research conducted by the Centre for Economic and Business Research on behalf of Paypoint.net.... >>

BizReport | Email Marketing June 30, 2011

ExactTarget: Email main driver of purchases via mobile

Email has pipped text messaging and Facebook to the post when it comes to driving mobile purchases. Such are the findings of a new report from ExactTarget that also highlights the need for marketers to ensure their marketing messages render... >>

BizReport | Ecommerce June 17, 2011

15% of UK consumers prompted to purchase via ads on socnets

Social sites are increasingly being used by consumers in the purchase process - especially via mobile. New research from eDigitalRsearch and the IMRG reveals that almost half of smartphone users have used social sites to browse and research products. ... >>

BizReport | Mobile Marketing June 06, 2011

How mobiles are changing the face of commerce

Consumers are becoming more comfortable with their smartphones according to new research from Compete and comScore; both studies find that American consumers are using smartphones for more than talking and texting, with some now using hand-helds to pay for things.... >>

BizReport | Mobile Marketing May 24, 2011

Survey: Mobile shopping drives in-store purchases

When it comes to shopping, consumers are adoption mobile devices quickly. According to new data from JiWire, mobile consumers are increasingly connecting from smartphones, tablets and the like while looking for product information or checking prices. This is just another... >>

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