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BizReport | Mobile Marketing June 12, 2013

Top 3 tips for SMB mobile optimization

Small businesses are great at incorporating new marketing efforts, just look at the social space. But where mobile is concerned, many SMBs continue to lag behind their larger counterparts, many because of the costs associated with mobile optimization.... >>

BizReport | Ecommerce May 29, 2013

Monetate: Mobile pushing more ecomm traffic

Over the past year, mobile has begun pushing more ecommerce traffic than social media, according to new data out from Monetate. According to the Monetate EQ1 2013 report tablets and smartphones are pushing more than 21% of ecommerce traffic (Q1... >>

BizReport | Mobile Marketing May 16, 2013

Platform pushes mobile integration as mobile use soars

New data out from Millennial Media underlines the importance of mobile to an overall advertising strategy. Meanwhile, an upgrade out for the Leaf platform takes mobile devices farther into ecommerce circles.... >>

BizReport | Ecommerce April 22, 2013

Survey: Women still prefer shopping in store

The Internet is abuzz with the trend of shopping via mobile device, but one new report shows that most woman still prefer traditional shopping methods. According to new data out from Swirl about 53% of woman say they 'prefer' shopping... >>

BizReport | Mobile Marketing March 14, 2013

Report: UK retailers aren't optimized for mobile

In the US, retailers have jumped onto the mobile bandwagon with gusto, optimizing pages and offering better mobile viewing options. But in the UK retailers have been slower to adopt mobile performance standards, according to new data out from Skava.... >>

BizReport | Ecommerce March 01, 2013

Report: Retail apps failing in consumers' eyes

In the mobile space users are equally divided between mobile browser use and mobile app use, but most may be getting a better experience through the browser. And that is a bad thing, even for brands that have both app... >>

BizReport | Mobile Marketing February 28, 2013

Shoppers swayed to spend by mobile connectivity

When it comes to where shoppers are headed this weekend, the mobile options within a store are a bigger factor than many retailers realize. According to new data out from JiWire most bricks-and-mortar shoppers (80%) are swayed by in-store WiFi... >>

BizReport | Research February 27, 2013

Experian: More shoppers turning to showrooming

Retailers, in the quest to engage more shoppers, it may be wise to embrace showrooming. A new report on retail trends out from Experian Marketing Services indicates more and more shoppers are showrooming - and brands that allow for online... >>

BizReport | Research February 14, 2013

Why brands should embrace m:commerce now

Of the more than $180 billion spent online in 2012, the mobile piece was relatively small. But, mobile commerce has shown steady growth for the past couple of years, and one expert believe mobile and social will have a big... >>

BizReport | Ecommerce February 13, 2013

How ecommerce will change retailers 2013

Ecommerce showed strong growth through 2012, ending the year at more than $186 billion spent online. While the bulk of that spending was for digital content/subscriptions, apparel, consumer electronics and even furnishings are seeing more ecommerce growth. Here's what retailers... >>

BizReport | Mobile Marketing January 07, 2013

Optimize retail for mobile finds study

When it comes to retail therapy, a new study out from Latitude finds enhancing the mobile experience may be the best therapeutic option. According to the report enhancing the shopping experience on mobile devices is helping shoppers to more deeply... >>

BizReport | Research January 02, 2013

Survey: Shoppers looking to mobile for deals

More than $30 billion was spent online over the 2012 holiday season, and a bulk of that shopping was done via mobile. Most shoppers continue to finalize online buys via laptop or desktop computer, but a growing number are using... >>

BizReport | Mobile Marketing December 24, 2012

How shoppers are engaging via mobile

Mobile has effectively changed the holiday shopping scene. New data outlines how shoppers have engaged with mobile, and how that is changing how retailers distribute product information and savings.... >>

BizReport | Mobile Marketing December 21, 2012

How mobile is impacting the 2012 holidays

As the online shopping totals have pushed to record-breaking numbers, so, too have mobile numbers. But, rather than completing purchases on mobile shoppers are using mobile to improve their in-store experience.... >>

BizReport | Mobile Marketing August 20, 2012

Top 3 tips for integrating mobile POS

As more shoppers go online to find deals, retailers are looking for more ways to use online effectiveness - shorter lines, no waiting, coupon options - to engage shoppers once they are through physical store doors. One way is in... >>

BizReport | Ecommerce August 07, 2012

The benefits of showrooming

A lot has been said, negatively, about showrooming of late. First and foremost that it takes in-market consumers away from retailers and pushing them into another store. But some experts disagree, saying showrooming can benefit brands who are aware of... >>

BizReport | Mobile Marketing August 02, 2012

Study: How mobile impacts Hispanic shoppers

According to several estimates the Hispanic demographic is huge for mobile. eMarketer reported in 2011 that Hispanics were about 17% more likely to go online via mobile than the general marketplace while Nielsen data indicates Hispanics are some of the... >>

BizReport | Mobile Marketing July 31, 2012

Hipcricket: Mobile shoppers buying because of mobile ads

New data out from Hipcricket indicates mobile shoppers may be highly influenced by targeted, mobile ads. More than half of smartphone owners, finds the research, have made a purchase after seeing a targeted mobile ad.... >>

BizReport | Mobile Marketing July 16, 2012

Collaboration brings free WiFi to American malls

Malls across American may be seeing an upswing in traffic soon, with back to school sales and pre-holiday window shopping. That traffic may see something new, too: free WiFi. A new collaboration between Cloud Nine Media and DragNFly is bringing... >>

BizReport | Mobile Marketing June 27, 2012

Placecast, Billeo releases offer mobile, online payment options

Mobile wallets aren't new but they are starting to hit a new stride as shoppers around the globe become accustomed to doing more with mobile devices. The same can be said of online payment processors. New releases this week from... >>

BizReport | Ecommerce June 27, 2012

4 Questions with nFluence's Henry Lawson

Just a short time ago the dealBoard app upgraded into the m:commerce space, promising to put all of consumers' daily deal offers into a single place - much simpler to deal with. But not only is the app changing how... >>

BizReport | Ecommerce June 18, 2012

How to make the most of showrooming

A new trend in retail - customers coming into a store, looking at a product and then leaving to buy online - is causing some retailers additional stress in this stingy economy. Called showrooming, many are looking for ways to... >>

BizReport | Ecommerce May 17, 2012

Studies: Targeting improves in-store buys, mobile ads missing mark

A new report out from Legolas Media and SymphonyIRI links online targeting to an increase of nearly 20% for in-store sales. According to the study of more than 50 million rich media and banner impressions on premium websites targeting ads... >>

BizReport | Ecommerce March 13, 2012

Survey: Smartphone shoppers will switch brands for savings

Call them fickle if you must, but mobile shoppers are calling themselves savvy. In a new report from AisleBuyer, researchers found three-quarters (75%) of smartphone shoppers would switch brands if offered a mobile, real-time offer while shopping.... >>

BizReport | Mobile Marketing February 22, 2012

How mobile is impacting online commerce

As ecommerce continues to explode a new offering - the ability to browse, shop and even price compare in-store - is making headway into the space. Mobile commerce is still in its infancy, but there is huge potential in mobile,... >>

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