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BizReport | Mobile Marketing February 02, 2015

Study: One-quarter of global transactions now mobile

Mobile isn't just for texting friends, calling family, checking in on social networks or looking for a store coupon. According to one new report mobile is now also for transactions - in fact just over one-quarter (26%) of global online... >>

BizReport | Mobile Marketing November 20, 2014

Study: 3/4 will use phones for holiday shopping

Beacons and near field technology are more familiar to shoppers than many brands may realize. That is the takeaway from a new Placecast survey, conducted by Harris Poll. According to the report more than half (52%) of shoppers will smartphones... >>

BizReport | Ecommerce November 10, 2014

Report: More mobiles to use devices for holiday shopping

Retailers might notice a burst of traffic to their stores from mobile devices over the holiday season. That according to a new study out from Retale, which indicates about three-quarters of mobile consumers will use their devices to shop over... >>

BizReport | Mobile Marketing October 16, 2014

Study: Mobile ads pushing more purchases

Mobile devices have been shown to push more interaction from shoppers in-store - from product research to coupon downloading - but one new study indicates there is a shift in m:commerce. The study, from Marin Software, indicates mobile is shifting... >>

BizReport | Mobile Marketing August 20, 2014

Report: Retailers' investment in mobile paying off

Mobile is becoming increasingly important to retailers around the globe - shoppers are using mobile devices in-store to compare prices, they are researching product availability and specs from mobile before purchasing. This has pushed more retailers into the mobile space... >>

BizReport | Ecommerce August 12, 2014

Forecast: 9% ecomm growth for SMBs through 2014 holidays

The big holiday sales forecasts are still a few weeks away, but small businesses should pay attention to an early addition. According to a Volusion prediction small and medium sized businesses will see at least 9% ecommerce growth through the... >>

BizReport | Mobile Marketing June 03, 2014

Study: Mobile driving purchase decisions, but not buys

It seems mobile doing both more - and less - than some retailers might think. According to a new report mobile is, indeed, pushing purchase decisions. But the actual buying of those products is happening in-store. Not so bad... >>

BizReport | Mobile Marketing April 30, 2014

AppFlood: East winning mobile traffic, West winning mobile spend

Mobile brands who are looking to increase their revenue might want to take the global West into consideration. That, because while the global East - China, Asia/Pacific and Africa - are sending the most traffic (56%) to AppFlood properties, the... >>

BizReport | Mobile Marketing March 24, 2014

Study: People shopping more - from work

Hey, bosses, think you know what employees are doing on those long lunches, coffee breaks...or even what that screen was he just shut down when you walked by? Chances are they aren't on Facebook or IMing with home. Chances are... >>

BizReport | Blogs & Content February 19, 2014

InMobi: Mobiles consuming 6 hours of media each day

Don't look to personal computers or desktops for the bulk of content consumption any longer. According to new data out from InMobi mobile devices are where people are devouring social media, entertainment and gaming content - to the tune of... >>

BizReport | Mobile Marketing January 31, 2014

Report: Mobile payments account for nearly 20% of transactions

Mobile payments are growing. New data out from AdYen shows that on a global scale mobile payments account for just over 19% of total transactions. Most mobile payments are made via smartphone in most of the major verticals, however, the... >>

BizReport | Mobile Marketing January 15, 2014

Report: Nearly $16 billion in m:commerce lost over 2013 holidays

The 2013 holiday season has been written down as a success for most etailers and brands. According to comScore the total online spend surpassed $46 billion; the National Retail Federation lists the overall spend at just over $601 billion. But,... >>

BizReport | Ecommerce December 24, 2013

Ecommerce heads strong into Christmas Week

The billion dollar days keep adding up. According to the latest data from comScore for the first time ever in a week-long period, 5 individual days reached the $1 billion mark. There have now been 10 $1 billion days during... >>

BizReport | Mobile Marketing December 20, 2013

Reports: MCommerce up 35%, are tablets taking over?

Two new reports out in the mobile space may make retailers take a harder look at mobile commerce in the New Year. Because, as mobile becomes more prevalent for content consumption it also becomes more important for social networking, shopping... >>

BizReport | Mobile Marketing December 16, 2013

Brands: You need deep links for mobile success

Deep linking isn't a new concept in the online space, but in the mobile space deep linking hasn't seen as much play. According to one expert, deep linking product ads for mobile apps can greatly enhance mobile content and advertising.... >>

BizReport | Blogs & Content November 15, 2013

Expert: Create a better mobile experience

In its 2013 online holiday sales forecast, Shop.org expects online sales in November and December to grow between 13-15 percent over last holiday season to as much as $82 billion (Shop.org, 2013). LivePerson supported 30% more live chats during the... >>

BizReport | Mobile Marketing November 08, 2013

Expert: Look for mobiles to push holiday revenue

With mobile revenues expected to account for at least 20% of 2013 holiday sales retailers need to be ready with a multi-channel experience. In-store clerks who have tablet/smartphone access, barcodes and mobile displays readily available in-store and a convenient online/mobile... >>

BizReport | Ecommerce October 22, 2013

How shoppers will spend during the holidays

Data out this week from Offers.com sheds light on how many shoppers will spend during the upcoming holiday season - one of the more interesting takeaways is that more than half will make a holiday game plan including gifting lists... >>

BizReport | Mobile Marketing October 17, 2013

Study: Consumers more and more attached to mobile

It will come as no surprise that a new study out this week shows Americans are becoming more and more attached to their mobile devices. But it may be surprising just how attached: for example, many are engaging with mobile... >>

BizReport | Mobile Marketing August 20, 2013

JiWire: Shoppers turn to mobile for research, comparison

New data out from JiWire underlines the importance of mobile functionality for retail brands. According to the Q2 Mobile Audience Insights Report nearly half (42%) of shoppers prefer to research products via mobile while 45% prefer to purchase in-store.... >>

BizReport | Mobile Marketing August 12, 2013

Report: Smartphone users spending more time on retail sites

Smartdevices are pushing more people to spend more time online - and much of that time is spent on retail websites. That according to new data out from Millennial Media, which indicates time spent on mobile retail sites (via smartphone)... >>

BizReport | Mobile Marketing June 26, 2013

Tools offer small, mobile businesses diversification

Three new tools in the mobile space should give small businesses more options for the upcoming back to school and holiday shopping seasons - from video content to payment solutions.... >>

BizReport | Ecommerce June 20, 2013

Skava: Mobile shoppers having negative experiences, not returning

Bad news for etailers in the mobile space: most of your shoppers are having troubles either shopping or checking out, and those bad experiences are pushing them away from your store. New data out from Skava notes that about 88%... >>

BizReport | Ecommerce June 20, 2013

Why your coupons need mobile

Digital coupon redemption rates are climbing, but mobile coupons may be where retailers find the biggest bang for their advertising buck. Because mobile consumers are looking for business locations, deals and offers for immediate use, not a week or more... >>

BizReport | Mobile Marketing June 12, 2013

Top 3 tips for SMB mobile optimization

Small businesses are great at incorporating new marketing efforts, just look at the social space. But where mobile is concerned, many SMBs continue to lag behind their larger counterparts, many because of the costs associated with mobile optimization.... >>

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