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BizReport | Ecommerce archives September 18, 2013

Where the next luxury-minded wave will hit

There is a new trend in the luxury products area: consumers buying from so-called underdeveloped countries. According to new data out from Ceros, wealthy shoppers in Latin America, China and India are pushing the luxury envelope. ... >>

BizReport | November 12, 2012

Luxury auto brands shifting TV ad dollars to online video

Luxury auto brands are increasing their use of digital marketing, according to new research from Martini Media, aligning their brands where their audience is spending time. ... >>

BizReport | Ecommerce archives August 27, 2012

Report: Luxury brands continue looking online for buyers

Don't look at luxury brands to back off the online marketplace. In fact, a new forecast from Martini Media predicts luxury brands will continue looking online for ways to engage and convert shoppers.... >>

BizReport | Mobile Marketing April 30, 2012

Affluent consumers want luxury brand mobile apps

Listen up luxury brands - a new study from Luxury Institute and mobile marketing agency Plastic Mobile has found America's richest want to connect with luxury brands via mobile apps on their smartphones.... >>

BizReport | Social Marketing June 07, 2011

1 in 5 luxury brands on Facebook ban Wall posts

Some luxury brands in the social sphere still don't appear to 'get' social media. According to new analysis of luxury brands on Facebook, one in five continue to prevent their Fans from posting or commenting on their Page Walls. ... >>

BizReport | Ecommerce archives April 22, 2010

EU ruling goes in luxury brands' favor

The European Commission has revealed new anti-trust rules that give luxury brands greater control over the supply of their goods to online retailers. New rules have now been clarified and allow luxury brand owners to block online retailers that don't... >>

BizReport | Social Marketing March 08, 2010

Luxury brands will find affluents on social networks

Brands who deem themselves a cut above social networks, like Facebook, should reconsider in light of new research that shows not only are the majority of affluents involved in social networking, they're also using social media to check out luxury... >>

BizReport | Ecommerce archives December 10, 2009

Mobile coupons embraced by luxury brands

It seems mobile is transforming coupons from embarrassing paper secrets, shiftily passed to retailers in the hope no-one noticed, into in-demand marketing tools that even luxury brands are embracing.... >>

BizReport | Advertising archives May 06, 2009

RGM Group launches with plans to focus on affluent demographics

Luxury - focused marketers could get a boost from newly formed RGM Group. The online media firm launched with week with a focus on affluent consumers. The firm targets consumers with household incomes over $100,000 per year.... >>

BizReport | Research archives December 24, 2008

Forecast: Upscale marketing could be tough in 2009

As the economic downturn in the US continues, marketing is going to be hard for all products. But a new report from a recent Wharton Marketing Conference indicates that marketers for upscale, luxury products may have the toughest sales. ... >>