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BizReport | Loyalty Marketing September 01, 2015
Study: What consumers really want from loyalty programs
The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making... >>
BizReport | Ecommerce archives August 05, 2015
Study: Retailers using promotions to re-engage shoppers
Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and... >>
BizReport | Ecommerce archives July 06, 2015
Retailers: 3 ways shoppers are gaming you
While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the... >>
BizReport | Loyalty Marketing June 30, 2015
Study: Millennials willing to pay for rewards
Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said... >>
BizReport | Advertising archives June 29, 2015
Top 3 tips to reduce customer churn
Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. ... >>
BizReport | Loyalty Marketing June 20, 2015
'World-first' supermarket promotion puts customers in the driving seat
In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. ... >>
BizReport | Loyalty Marketing June 19, 2015
How to create loyalty in mobile
According to several studies, mobile devices are being used more than other devices to connect - people are engaging with social networks via mobile several times each day, they are texting, they are using mobile browsers to research products and... >>
BizReport | Mobile Marketing June 18, 2015
Top 3 tips to fine-tune mobile
There are a lot of options in mobile these days, but success still comes down to strategy. One expert shares his top 3 tips for brands to fine-tune mobile. ... >>
BizReport | Mobile Marketing June 03, 2015
Report: SMBs see value in mobile
Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%,... >>
BizReport | Ecommerce archives May 28, 2015
Study IDs most important shopper for retailers
There are many different kinds of shoppers but only one is changing the face of retail. That's the takeaway from new data out from Texas A&M, Retail TouchPoints and CashStar. These shoppers are loyal, informed and ready to tell their... >>
BizReport | Loyalty Marketing April 29, 2015
What shoppers will change for loyalty
There is a gap between consumers signing up for loyalty programs and actually using those programs. According to one expert shoppers will change how they shop for the right program. Here's what to look for:... >>
BizReport | Loyalty Marketing April 28, 2015
Financial services industry reward programs falling short of consumer expectations
When choosing a new bank or credit card, consumers are more influenced by the rewards on offer than they are by customer reviews, according to new research conducted by Collinson Latitude.... >>
BizReport | Loyalty Marketing April 27, 2015
What drives reward program spending
As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. ... >>
BizReport | Loyalty Marketing April 14, 2015
Increase brand loyalty by supporting consumers' emotional well-being
Even in today's connected world, people are dealing with their emotional well-being alone. However, new research suggests that brands can join in the well-being journey by bringing together, motivating and supporting consumers and, in turn, gaining their loyalty.... >>
BizReport | Ecommerce archives April 13, 2015
Are you being overly familiar with your customers?
While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball.... >>
BizReport | Loyalty Marketing April 03, 2015
U.S. loyalty program enrollment at an all time high
Loyalty programs in the U.S. are experiencing record levels of enrollment, according to a new survey from Bond Brand Loyalty, and they are influencing where consumers shop.... >>
BizReport | Ecommerce archives March 31, 2015
How to predict shopper behavior outside surveys
Purchase behavior is one of the strongest targeting options available to merchants. The problem is that many are depending on surveys, which likely include how shoppers want to spend versus how they actually spend, to find the behavior. ... >>
BizReport | Loyalty Marketing March 30, 2015
Expert: Why surveys may not offer all advertisers' questions
There seems to be a disconnect between how consumers are answering survey questions on spending and how they are actually spending. That disconnect, says one expert, means merchants need to dig deeper than simple if/then type questions. ... >>
BizReport | Email Marketing March 13, 2015
Beware the digitally savvy and unforgiving 'Deletist Consumer'
Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. ... >>
BizReport | Blogs & Content archives March 02, 2015
Millennials say the right content drives brand loyalty
Brands creating content aimed at Millennials must make it useful and educational or risk their audience losing interest, according to research findings released by Newscred.... >>
BizReport | Loyalty Marketing February 09, 2015
Survey finds loyalty schemes increase average basket value by 120%
Implementing a loyalty scheme not only increases basket value, found a recent survey among retailers, but also increases store visits.... >>
BizReport | Loyalty Marketing November 13, 2014
Top 3 tips to implement an engagement-based loyalty strategy
There are two basic types of loyalty programs: transcational programs which focus on driving repeat sales from a single customer and engagement based which focus on rewarding customers for interacting with brands and providing user generated content like reviews.... >>
BizReport | Loyalty Marketing November 12, 2014
Brands: Why you need engagement-based loyalty
Consumers like loyalty programs, but did you know there is a difference between transactional and engagement-based loyalty programs? One expert believes brands should use engagement-based loyalty systems to tap directly into the opinions and experiences of their customers. ... >>
BizReport | Loyalty Marketing November 11, 2014
Study: Shoppers loyal to brands that share values
A new study out from SAP indicates shared values are a leading reason shoppers become loyal brand shoppers. While price and availability continue to be important, people seem to be more focused on brands that are 'like them'.... >>
BizReport | Loyalty Marketing October 29, 2014
Survey: Loyalty club members visit sites more often
New data out from Huzzah Media underlines the importance of loyalty programs for retailers. According to their study of retailers on their platform, those with loyalty programs are seeing club members visit and return to store sites more often. ... >>
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