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BizReport | Loyalty Marketing November 13, 2014

Top 3 tips to implement an engagement-based loyalty strategy

There are two basic types of loyalty programs: transcational programs which focus on driving repeat sales from a single customer and engagement based which focus on rewarding customers for interacting with brands and providing user generated content like reviews.... >>

BizReport | Loyalty Marketing November 12, 2014

Brands: Why you need engagement-based loyalty

Consumers like loyalty programs, but did you know there is a difference between transactional and engagement-based loyalty programs? One expert believes brands should use engagement-based loyalty systems to tap directly into the opinions and experiences of their customers. ... >>

BizReport | Loyalty Marketing November 11, 2014

Study: Shoppers loyal to brands that share values

A new study out from SAP indicates shared values are a leading reason shoppers become loyal brand shoppers. While price and availability continue to be important, people seem to be more focused on brands that are 'like them'.... >>

BizReport | Loyalty Marketing October 29, 2014

Survey: Loyalty club members visit sites more often

New data out from Huzzah Media underlines the importance of loyalty programs for retailers. According to their study of retailers on their platform, those with loyalty programs are seeing club members visit and return to store sites more often. ... >>

BizReport | Ecommerce October 14, 2014

More research reveals disconnect between brands and consumers

More evidence has surfaced, in the form of a study by Kitewheel, that what connected consumers want and what brands provide is not matching up.... >>

BizReport | Loyalty Marketing October 10, 2014

Top 3 tips to improve loyalty program engagement

Brands and retailers need to offer rewards that their customers are already collecting to make them relevant and enticing. The best way to do this is to partner with a multi-currency partner to allow consumers a variety of options. There... >>

BizReport | Loyalty Marketing October 09, 2014

Retailers: Why you need everyday earners not just occasional shoppers

Retailers have many programs, channels and strategies to get more shoppers through their doors. However, in the shuffle of opportunities some may have forgotten one key: that people who return time and again, even if they only spend a few... >>

BizReport | Loyalty Marketing September 22, 2014

Consumers more likely to be loyal to brands with a physical presence

Consumers are loyal to just three brands, according to Emarsys, whose recent study shows that online-only brands find it harder to attract loyal consumers than those with a physical store. ... >>

BizReport | Ecommerce September 17, 2014

Research reveals Millennials' attitudes toward brands

Millennials are the most brand-aware generation to date, and they want brands to take risks, understand their financial concerns and do more to address today's societal and ecological issues, according to new research released by Initiative.... >>

BizReport | Loyalty Marketing September 04, 2014

Survey: Incentives are engaging

Incentives have been around as long as any kind of marketing, but it turns out these old ways of engaging customers are still working. That, according to new data out from Dailybreak. According to their recent survey incentives are a... >>

BizReport | Loyalty Marketing August 18, 2014

Survey: Everyday items top list of reward opps

If you want a more loyal customer base, add some ordinary items to reward program items. That's the takeaway from a new survey out from Points, which more more consumers are earing reward points and/or miles by purchasing 'ordinary items'... >>

BizReport | Loyalty Marketing July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to... >>

BizReport | Loyalty Marketing June 30, 2014

How Insightly uses one-to-one tools to improve reach

Insightly uses a few different strategies for building brand loyalty. For example, 24 hours after a new customer has signed up, they send 'check in' emails to learn if the customer is having issues. These kinds of 'nurture' tactics engage... >>

BizReport | Loyalty Marketing June 17, 2014

Study: Brand perception, recall, favor pushed by rewards

In a new study out from IPG Media Lab and Kiip, researchers found rewards are pushing metrics like brand favorability and recall as well as brand perception - but that the rewards to the brand are higher when consumer rewards... >>

BizReport | Loyalty Marketing June 09, 2014

Brands: What loyalty program members really want

Think you're winning the loyalty war? Or could you make that program more integral to shoppers' everyday lives, building higher engagement through more effective messaging and campaigns? A new infographic from Key Ring, a part of G/O Digital, a Gannett... >>

BizReport | Advertising June 02, 2014

Report: Execs like card-linked campaigns, but don't use them

Card-linked marketing initiatives are very popular with the executive set. According to a new survey out from The CMO Club and BankAmericaDeals most execs believe card-linked campaigns are pushing revenue and customer satisfaction. The problem: although these execs report these... >>

BizReport | Loyalty Marketing May 12, 2014

Infographic: How to create loyal Millennial shoppers

Millennials may be young but that isn't stopping their spending power. Or their willingness to shop online, in-store or while commuting via a mobile device. This has many retailers wondering how to best connect with the demographic; a new infographic... >>

BizReport | Ecommerce April 29, 2014

Savings and discounts the new norm for UK shoppers following recession

British shoppers are finding it hard to shake off the impact of their country's biggest recession since the Second World War, according to new research. Customer insight specialists Aimia surveyed consumers in the UK and found that hunting out discounts... >>

BizReport | Mobile Marketing April 16, 2014

Brands: How mobile wallets can improve loyalty programs

Mobile technology gives customers the power to choose how and when to interact and transact with brands, a trend that shows no signs of slowing down. It is also giving brands the ability to maintain an engaged customer base, especially... >>

BizReport | Loyalty Marketing April 14, 2014

How to use big data, gamification for better rewards programs

Rewards programs are nearly as old as commerce, but whether the business is a restaurant with a punch card or customers earn redeemable points based on purchases, there are ways to improve the reward experience to build a more loyal... >>

BizReport | Ecommerce April 02, 2014

Study finds shift from acquisition to engagement

There is a shift occurring in the small business space: that of acquisition to engagement. According to new data out from Manta and BIA/Kelsey Group, SMBs are spending more to engage existing customers than to bring new customers into their... >>

BizReport | Loyalty Marketing February 11, 2014

Top tips to improve loyalty program use

Between 2010 and 2012 there was a 26% surge in loyalty/rewards program sign-ups. But, at the same time there was a 4% drop in 'active memberships' - those members who regularly use a program and are important to the brand.... >>

BizReport | Loyalty Marketing December 04, 2013

How to build loyalty through games

Games are quickly taking over consumers' time spent online, whether online based or app based. Some are played to pass the time, some to earn rewards points from favorite brands. One expert explains how brands can use gaming techniques to... >>

BizReport | Loyalty Marketing December 03, 2013

How games are changing ecommerce

Concepts of gamification and promotion have long been used as persuasive tactics to drive participation and engagement. Instant win games, frequent flyer programs and refer-a-friend programs are examples of how marketers incorporate game mechanics into basic business operations. By rewarding... >>

BizReport | Loyalty Marketing November 29, 2013

Experts: The reward options that will engage consumers

Corporate Social Responsibility (CSR) is becoming more important to consumers. This is emphasized in the 2013 Cone Communications/Echo Global CSR study that revealed consumer preferences towards giving and supporting cause-conscious brands. ... >>

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