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BizReport | Loyalty Marketing October 25, 2013

Top 3 tips to improve loyalty program participation

Loyalty programs are offering more relevance in their promotional strategies, aligning the value of their offers to the value of the customer. These more targeted, invitation-only promotions reward loyalty at the individual member level. But still, there is a lag... >>

BizReport | Ecommerce October 25, 2013

Report: Revenues stalling because shoppers switch

It is no secret that shoppers switch brands practically at will. From cell phone plans to favorite jeans, there are so many choices that it is hard for any brand to cultivate long-term, loyal buyers. From customer service issues to... >>

BizReport | Loyalty Marketing October 24, 2013

How to increase loyalty participation

Loyalty programs have been around for decades, and they have always been popular. But, while more consumers are part of loyalty programs, fewer consumers are actually actively participating. One expert offers his advice to increase participation.... >>

BizReport | Loyalty Marketing October 15, 2013

Study: Are brands moving away from email?

Email, print and display advertising aren't exactly going the way of the dinosaur, but many marketers are looking for a bigger return on their ad dollars. That return, according to new data out from Cardlytics, may come in a push... >>

BizReport | Loyalty Marketing September 30, 2013

Report: Hispanic shoppers are more social

All consumers like to share the deals they've found online with friends and family; many of those conversations take place in the social space. But for one demographic, the social aspect of shopping is growing quickly - and may be... >>

BizReport | Loyalty Marketing September 09, 2013

Predictive dialer pause puts off otherwise responsive consumers

Brand new research reveals the majority of consumers are happy for companies to contact them by telephone and many will answer calls from unfamiliar numbers, but the same research reveals the extent to which the dreaded predictive dialer pause causes... >>

BizReport | Advertising September 03, 2013

New partnerships put the emphasis on social

Two new partnerships are putting more emphasis on the social space: one by allowing simplified eGifting and the other by tapping into social loyalty. ... >>

BizReport | Mobile Marketing August 23, 2013

The way to consumers' digital wallets is via coupons and loyalty

In its first annual Vibes Mobile Wallet Consumer Report, the mobile marketing technology firm reveals that 6 out of 10 consumers would change their perception of a retailer for the better of they provided special offers and loyalty cards via... >>

BizReport | Loyalty Marketing August 22, 2013

Report: SMBs counting on loyalty

Small businesses (SMBs) are counting on loyalty to get them through. That, according to new data out from the BIA/Kelsey Group Local Commerce Monitor. According to the report SMBs believe loyalty programs will push about 17% of all their business... >>

BizReport | Loyalty Marketing August 16, 2013

Social media is fastest, most reliable, customer contact channel

There's little wonder that consumers are turning to the likes of Facebook and Twitter to contact companies. New research has concluded that the only customer contact channel that guarantees a response is social media.... >>

BizReport | Ecommerce August 12, 2013

eBay launches new platform aimed at in-store sales staff

The online-only retail company has launched the Retail Associate Platform, aimed at large and small store owners, to bring together point of sale technology, consumer data, and social media activity to personalize the in-store sales experience and boost sales.... >>

BizReport | Loyalty Marketing August 08, 2013

Frequency and consistent branding key to YouTube brand marketing success

Consistent branding and frequency are key to building a brand following on the world's most popular video sharing platform, according to YouTube marketing software firm Pixability. ... >>

BizReport | Loyalty Marketing July 05, 2013

How to improve your loyalty program

Loyalty programs are on the rise...and in some cases in a downward spiral. Because, for all the new loyalty club members there are many more who aren't being properly served by the brand. According to experts loyalty programs have grown... >>

BizReport | Social Marketing July 04, 2013

Half of top retailers resolve customer service issues on social media

Conversocial has released a new report analyzing the social customer service performance of the US top 100 retailers, and finds a disconnect between customer expectations and actual social media response. ... >>

BizReport | Loyalty Marketing July 03, 2013

Expert: Loyalty programs missing the mark

Brands are in a difficult spot: while consumers are shopping from many more outlets - both online and offline - than in the past, this freedom of choice is impacting their feelings on brands. That is also impacting how they... >>

BizReport | Email Marketing June 26, 2013

'This Is Not Spam' rates analyzed

No matter how carefully an email campaign is developed and implemented, some messages can still end up in a recipient's spam folder. Email intelligence company, Return Path, has analyzed how often people "rescue" such emails from spam folders, and why.... >>

BizReport | Research June 13, 2013

What people really want from a loyalty program

Loyalty programs continue to grow across the globe, especially with younger consumers. New data out from Club Carlson shows loyalty programs are more popular with those under age 65 than those over 65, with grocery stores have the biggest programs.... >>

BizReport | Loyalty Marketing May 22, 2013

Survey: UK consumers re-think loyalty to brands

If UK brands are finding it tough to acquire and retain loyal customers, it may have something to do with the country's tough economic environment, as a recent survey from Epsilon suggests. ... >>

BizReport | Loyalty Marketing May 16, 2013

Mobile the boost loyalty programs need

The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the... >>

BizReport | Loyalty Marketing May 13, 2013

Survey: How to get Moms to engage

Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even... >>

BizReport | Loyalty Marketing April 29, 2013

Brits don't care for travel-related loyalty schemes

Less than one in five Brits is enamored by travel industry loyalty schemes, according to an academic from the Lucerne University of Applied Sciences and Arts. ... >>

BizReport | Loyalty Marketing April 22, 2013

Release to gamify Android apps

Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity. With more people engaging with ads through social media, a space where they've become accustomed to playing online games, it... >>

BizReport | Ecommerce April 19, 2013

E-commerce: Little problems cause biggest issues

If you can't easily find what you're looking for in a store, you leave, right? According to new research from Redwood Software, the same behavior is to be found online. ... >>

BizReport | Mobile Marketing April 18, 2013

Mobile social media engagement is not all about deals and discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. ... >>

BizReport | Mobile Marketing April 18, 2013

Sponge: Three-quarters of major U.K. retailers lack free in-store wi-fi

In the U.K., demand for free wi-fi is high and millions of people use the service in stores, cafes, restaurants and bars every week. However, according to a new survey from mobile marketing agency Sponge, three-quarters of the country's major... >>

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