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BizReport | Loyalty Marketing February 08, 2016

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more... >>

BizReport | Advertising December 02, 2015

How to use rewards messaging this holiday season

Rewards messaging may be a new tactic for marketers to make this holiday season. While most campaigns are already firmly entrenched, one expert believes rewards messaging can help brands better connect with loyal shoppers. ... >>

BizReport | Loyalty Marketing November 27, 2015

How to keep customers loyal through the holidays

Customer loyalty can be a fickle thing during the holiday season. People are very rushed to buy gifts and prepare meals, but they are also inundated with advertisements. There is an increase in marketing emails, there are ads on social... >>

BizReport | Internet October 22, 2015

Top 5 tips to inspire employees every day

According to several recent surveys, employees aren't just looking for a paycheck. They are looking for satisfaction and inspiration in their daily work. One expert offers her top tips to help businesses inspire their workers each day. ... >>

BizReport | Loyalty Marketing October 16, 2015

Survey: Millennials want loyalty to be fun

Turns out Millennials aren't just looking for 50% of coupons or savings on a tank of gas. Oh, they want those things but, according to one new survey, they also want. . . Fun. ... >>

BizReport | Loyalty Marketing September 30, 2015

Fuel-savings loyalty programs most popular

A survey in the U.S. by Excentus reveals which loyalty programs consumers covet and engage with the most.... >>

BizReport | Loyalty Marketing September 24, 2015

Top 3 tips to create a borrowed loyalty program

There is a new trend in loyalty marketing and it's that of brands using the loyalty programs of other brands, thereby 'borrowing' consumers' loyalty. One expert offers his top 3 tips to use a borrowed loyalty program. ... >>

BizReport | Loyalty Marketing September 23, 2015

Brands: Can you borrow loyalty?

Loyalty programs are growing in popularity across the retail spectrum. Whether online or offline consumers are looking for ways to earn points and save money. But, can a retailer who doesn't have a loyalty program of their own borrow the... >>

BizReport | Loyalty Marketing September 10, 2015

Few consumers feel rewarded for providing personal data to marketers

Most consumers are happy to share personal data with brands, but very few are seeing 'special benefits' from providing this information, according to new research from marketing and loyalty analytics firm Aimia. ... >>

BizReport | Loyalty Marketing September 02, 2015

Study finds customer service key for BTS success

The key to back to school success - and perhaps the key to holiday shopping success - is customer service. That's the takeaway from one new report that links customer service with how customers feel about the stores they shop... >>

BizReport | Loyalty Marketing September 01, 2015

Study: What consumers really want from loyalty programs

The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making... >>

BizReport | Ecommerce August 05, 2015

Study: Retailers using promotions to re-engage shoppers

Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and... >>

BizReport | Ecommerce July 06, 2015

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the... >>

BizReport | Loyalty Marketing June 30, 2015

Study: Millennials willing to pay for rewards

Millennials are more willing to pay for rewards programs than other demographics. That is the takeaway from a new LoyaltyOne report which shows that while two-thirds of all consumers say they might pay for rewards about three-quarters of Millennials said... >>

BizReport | Advertising June 29, 2015

Top 3 tips to reduce customer churn

Reaching consumers has never been simpler than with online and social media efforts, but engaging those same consumers so that they become loyal buyers has never been harder. One expert offers his top 3 tips to reduce customer churn. ... >>

BizReport | Loyalty Marketing June 20, 2015

'World-first' supermarket promotion puts customers in the driving seat

In what they are calling a "world-first" a major UK supermarket is letting members of its loyalty scheme choose which products they would like to save money on. ... >>

BizReport | Loyalty Marketing June 19, 2015

How to create loyalty in mobile

According to several studies, mobile devices are being used more than other devices to connect - people are engaging with social networks via mobile several times each day, they are texting, they are using mobile browsers to research products and... >>

BizReport | Mobile Marketing June 18, 2015

Top 3 tips to fine-tune mobile

There are a lot of options in mobile these days, but success still comes down to strategy. One expert shares his top 3 tips for brands to fine-tune mobile. ... >>

BizReport | Mobile Marketing June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%,... >>

BizReport | Ecommerce May 28, 2015

Study IDs most important shopper for retailers

There are many different kinds of shoppers but only one is changing the face of retail. That's the takeaway from new data out from Texas A&M, Retail TouchPoints and CashStar. These shoppers are loyal, informed and ready to tell their... >>

BizReport | Loyalty Marketing April 29, 2015

What shoppers will change for loyalty

There is a gap between consumers signing up for loyalty programs and actually using those programs. According to one expert shoppers will change how they shop for the right program. Here's what to look for:... >>

BizReport | Loyalty Marketing April 28, 2015

Financial services industry reward programs falling short of consumer expectations

When choosing a new bank or credit card, consumers are more influenced by the rewards on offer than they are by customer reviews, according to new research conducted by Collinson Latitude.... >>

BizReport | Loyalty Marketing April 27, 2015

What drives reward program spending

As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. ... >>

BizReport | Loyalty Marketing April 14, 2015

Increase brand loyalty by supporting consumers' emotional well-being

Even in today's connected world, people are dealing with their emotional well-being alone. However, new research suggests that brands can join in the well-being journey by bringing together, motivating and supporting consumers and, in turn, gaining their loyalty.... >>

BizReport | Ecommerce April 13, 2015

Are you being overly familiar with your customers?

While personalization is key to engagement, some may be being a little too familiar, according to recent research commissioned by CRM, direct and digital agency Tangent Snowball.... >>

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