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BizReport | Loyalty Marketing June 13, 2016

Study: Loyalty programs lacking personalization

Loyalty is gaining in importance to overall marketing and branding strategies. But, while many brands are implementing newer and supposedly better rewards programs, one report finds many programs lacking in a few areas. ... >>

BizReport | Loyalty Marketing June 08, 2016

Report: Loyalty to get increased brand dollars

Look for more ad dollars to be pushed into the loyalty space. That is the takeaway from new CrowdTwist data, which indicates brands are set to increase spending for loyalty programs. ... >>

BizReport | Social Marketing May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. ... >>

BizReport | Ecommerce May 04, 2016

Expert: How extreme stacking can benefit retailers

There is a new trend among cost-conscious consumers called extreme stacking, and while the main benefits are to the consumers there are also benefits to retailers and brands. One expert explains. ... >>

BizReport | Loyalty Marketing April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. ... >>

BizReport | Loyalty Marketing April 18, 2016

Top 3 tips to improve customer loyalty

Building customer loyalty continues to be a challenge for many brands, even though the internet can make it simpler for brands and their customers to interact. One expert offers three tips on improving customer loyalty. ... >>

BizReport | Loyalty Marketing April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. ... >>

BizReport | Ecommerce March 28, 2016

5 ways to improve customer retention

Consumers walk into new stores every day. They may buy one product, and never come back. One expert shares his top 5 tips to get those shoppers to come back, improving customer retention. ... >>

BizReport | Loyalty Marketing February 26, 2016

Why brands need to increase trust flow

Trust flow is not new to the marketing space. Majestic SEO coined the Topical Trust Flow SEO measurement, which based the quality of a website on external site linking. Though that kind of linking is considered old school now, there... >>

BizReport | Loyalty Marketing February 23, 2016

Shoppers want more targeted loyalty offers in-store to match online experience

New research reiterates to retailers the need to bridge the offline and online gap and use digital capabilities to boost loyalty participation and conversion. ... >>

BizReport | Loyalty Marketing February 19, 2016

Top 3 tips to implement a CLO strategy

According to a recent Accenture study, 43% of customers would like to receive automatic cash back, yet only 16% of retailers utilize this type of card linked offer (CLO). Should CLOs become part of your strategy? ... >>

BizReport | Loyalty Marketing February 16, 2016

'Enough is enough' say Brits drowning in junk mail

Brits would rather be stuck in a traffic jam, or stranded on a train station, than continue to be frustrated by the flood of irrelevant marketing messages and junk mail they are currently receiving.... >>

BizReport | Loyalty Marketing February 09, 2016

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. ... >>

BizReport | Loyalty Marketing February 08, 2016

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more... >>

BizReport | Advertising December 02, 2015

How to use rewards messaging this holiday season

Rewards messaging may be a new tactic for marketers to make this holiday season. While most campaigns are already firmly entrenched, one expert believes rewards messaging can help brands better connect with loyal shoppers. ... >>

BizReport | Loyalty Marketing November 27, 2015

How to keep customers loyal through the holidays

Customer loyalty can be a fickle thing during the holiday season. People are very rushed to buy gifts and prepare meals, but they are also inundated with advertisements. There is an increase in marketing emails, there are ads on social... >>

BizReport | Internet October 22, 2015

Top 5 tips to inspire employees every day

According to several recent surveys, employees aren't just looking for a paycheck. They are looking for satisfaction and inspiration in their daily work. One expert offers her top tips to help businesses inspire their workers each day. ... >>

BizReport | Loyalty Marketing October 16, 2015

Survey: Millennials want loyalty to be fun

Turns out Millennials aren't just looking for 50% of coupons or savings on a tank of gas. Oh, they want those things but, according to one new survey, they also want. . . Fun. ... >>

BizReport | Loyalty Marketing September 30, 2015

Fuel-savings loyalty programs most popular

A survey in the U.S. by Excentus reveals which loyalty programs consumers covet and engage with the most.... >>

BizReport | Loyalty Marketing September 24, 2015

Top 3 tips to create a borrowed loyalty program

There is a new trend in loyalty marketing and it's that of brands using the loyalty programs of other brands, thereby 'borrowing' consumers' loyalty. One expert offers his top 3 tips to use a borrowed loyalty program. ... >>

BizReport | Loyalty Marketing September 23, 2015

Brands: Can you borrow loyalty?

Loyalty programs are growing in popularity across the retail spectrum. Whether online or offline consumers are looking for ways to earn points and save money. But, can a retailer who doesn't have a loyalty program of their own borrow the... >>

BizReport | Loyalty Marketing September 10, 2015

Few consumers feel rewarded for providing personal data to marketers

Most consumers are happy to share personal data with brands, but very few are seeing 'special benefits' from providing this information, according to new research from marketing and loyalty analytics firm Aimia. ... >>

BizReport | Loyalty Marketing September 02, 2015

Study finds customer service key for BTS success

The key to back to school success - and perhaps the key to holiday shopping success - is customer service. That's the takeaway from one new report that links customer service with how customers feel about the stores they shop... >>

BizReport | Loyalty Marketing September 01, 2015

Study: What consumers really want from loyalty programs

The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making... >>

BizReport | Ecommerce August 05, 2015

Study: Retailers using promotions to re-engage shoppers

Physical store retailers are using age-old promotions to re-engage shoppers who've gone online. That according to new Euclid Analytics data. Researchers looked into what brick-and-mortar retailers did over the first six months of 2015 and found aggressive in-store promotions and... >>

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