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BizReport | Loyalty Marketing August 17, 2018
Study IDs three ways to increase shopper loyalty
It should come as no surprise to marketers or brands that building loyalty is key not only to their growth but to their survival. The problem is that many don't understand how to build loyalty. New research out from Valassis... >>
BizReport | Ecommerce archives July 30, 2018
Study: Website load times key for engagement
While most marketers understand that website load times are key for engagement and conversions, new data out from Eggplant underlines this. According to their new data 80% of consumers (UK and US) find slow-running sites "more frustrating" than sites that... >>
BizReport | Ecommerce archives July 16, 2018
How merchants can compete with Amazon
Amazon Prime Day is here, and with it comes a flood of merchants wondering what they can do to cash in on one of the biggest shopping days of the year. According to data from Walker Sanda nearly half of... >>
BizReport | Advertising archives July 11, 2018
Survey: Google, Facebook most influential
Don't turn away from Google or Facebook ads. That is a key takeaway from new data out from Choozle. Researchers for their 2018 Digital Advertising Trend Survey found that about half of consumers continue to list Facebook and Google as... >>
BizReport | Loyalty Marketing June 26, 2018
5 Tips for IT to Better Manage the Customer Experience
Customer experience is no longer just a business-to-business (B2B) and business-to-consumer (B2C) strategy for winning and retaining customers. Thanks to "consumerization" - where employees are bringing their often-superior personal-life experiences of services, support, and customer service into the workplace -... >>
BizReport | Email Marketing June 18, 2018
Study: Push notifications + Email = App Engagement
For mobile marketers, increased app engagement can be directly linked to a combination of push notifications and email messaging. That's the word from new data which shows this combination pushes app engagement 3X higher. ... >>
BizReport | Loyalty Marketing June 11, 2018
Survey: Consumers find rewards programs "broken"
While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed.... >>
BizReport | Loyalty Marketing June 01, 2018
Report shows repeat customers more valuable
While many campaigns are keying in on getting consumers to first visit a store - be than an online hub or a brick and mortar retailer - new data suggests it could behoove marketers to invest a bit more in... >>
BizReport | Ecommerce archives May 22, 2018
Top 4 tips to protect against ecomm fraud
As more consumers turn to ecommerce for impulse and planned purchases, fraudsters are finding more ways to defraud merchants and brands. Here are four tips to help protect against ecommerce fraud. ... >>
BizReport | Mobile Marketing April 17, 2018
Study: Ad completion key to engagement, spending
Rewarded advertising may have a bigger impact on consumer engagement than many brands have previously thought. That, according to new data which shows that the more app users complete rewarded ads, the more they spend and the more they return... >>
BizReport | Ecommerce archives March 22, 2018
Studies underline consumer changes
Two new reports out this week underline changes to the consumer psyche in the US. As more consumers become comfortable with online shopping, the reports seem to indicate increased comfort in how consumers approach saving and sharing of their personal... >>
BizReport | Ecommerce archives March 19, 2018
Top 3 tips to create a strong customer service team
Customer service, according to many experts, is the foundation for a solid company, but even as customers have more access to brands, customer service seems to be faltering. Here are three tips to build a better customer service team, and... >>
BizReport | Ecommerce archives March 01, 2018
Checkouts, payments key to retailer growth
Vyze has released new data this week, and among the top findings are this: that retailers are doubling-down on checkout and payment options. According to the report most (60%) believe retail is 'very healthy' currently, and about 80% believe their... >>
BizReport | Social Marketing February 08, 2018
Expert: Influencers key in social campaigns
More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>
BizReport | Advertising archives January 24, 2018
Reports: Customers prefer self-serve options, moral brands
Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66%... >>
BizReport | Advertising archives January 11, 2018
Top 3 tips to improve customer retention
Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many,... >>
BizReport | Loyalty Marketing November 29, 2017
Why building customer loyalty is a big job
According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting... >>
BizReport | Advertising archives November 02, 2017
Top 5 tips to help your brand transition
While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. ... >>
BizReport | Advertising archives September 06, 2017
Lessons CRM pros can learn from Amazon's Prime Day success
The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. ... >>
BizReport | Advertising archives August 23, 2017
Dunkin' Donuts to Dunkin: Good move or bad?
Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can... >>
BizReport | Loyalty Marketing August 22, 2017
Survey finds brand more important than store
When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same... >>
BizReport | Loyalty Marketing August 16, 2017
SMBs key in on loyalty
For small business owners, loyalty is the key, not only in building a customer base but in doing business with others. ... >>
BizReport | Ecommerce archives August 11, 2017
Expert: Improve loyalty with money transfer
According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. ... >>
BizReport | Loyalty Marketing June 15, 2017
Index reveals which brands resonate with what consumers care about
Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about.... >>
BizReport | Loyalty Marketing June 06, 2017
Marketers to shift more budget to immersive, sensory brand experiences
As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to... >>
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