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BizReport | Loyalty Marketing May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

BizReport | Ecommerce May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. ... >>

BizReport | Loyalty Marketing April 20, 2017

Study: Mobile becoming a loyalty draw

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. ... >>

BizReport | Advertising April 03, 2017

Reports: Communication, Emotion key for engagement

Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. ... >>

BizReport | Mobile Marketing March 29, 2017

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. ... >>

BizReport | Loyalty Marketing March 29, 2017

Study: Half of loyalty club members want retail redemption options

Free flights are great, but new data indicates that more travel loyalty club members are looking for retail redemption options than more freebies from their favorite airline. ... >>

BizReport | Loyalty Marketing March 24, 2017

Top 3 tips to improve travel loyalty programs

Upgrading loyalty or rewards programs to include more than store-specific points can be a good building block for brands. According to one recent study, customers are looking for programs that allow for more ways to earn and spend loyalty rewards,... >>

BizReport | Loyalty Marketing March 23, 2017

Experts: Why points aren't enough for loyalty

Loyalty programs continue to be an important part of retailer programs, but some rewards are more sought after than others. Two experts explain. ... >>

BizReport | March 03, 2017

Physical gift cards remain dominant choice

A new report from the National Gift Card Corp reveals that, while digital gift cards continue to rise in popularity, they still account for a very small percentage of overall gift card formats for which loyalty points are redeemed. ... >>

BizReport | Loyalty Marketing February 22, 2017

Less than 1 in 5 CRM managers feel they contribute to business revenues

Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya.... >>

BizReport | Ecommerce February 20, 2017

Survey: Trust influences more consumers to share information

New data out from Janrain pinpoints what brands need to be doing in order to get consumers to share information - up to and including registering for a newsletter list or item preferences. ... >>

BizReport | Loyalty Marketing February 14, 2017

Study: Brands must reevaluate loyalty

Loyalty isn't what it used to be, and brands are losing money because of it. That's a key takeaway from the new Accenture Strategy report, "Seeing Beyond the Loyalty Illusion". According to researchers more than half of US consumers have... >>

BizReport | Loyalty Marketing February 03, 2017

Expert: How to bolster loyalty programs now

According to a recent Walker Sands study, marketers are set on increasing their loyalty spending over the next year. While loyalty marketing is always a bright idea, one expert offers tips for brands to get the most from their loyalty... >>

BizReport | Loyalty Marketing January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor... >>

BizReport | Loyalty Marketing January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. ... >>

BizReport | Ecommerce January 11, 2017

Study: Digital shoppers less loyal

Digital consumers may be spending more and more money online, but they aren't necessarily spending with loyalty in mind. That's the word from new Verint Systems data which finds that those in the digital space are more likely to switch... >>

BizReport | Loyalty Marketing December 27, 2016

Study IDs favorite reward is for fuel

Everyone has favorite brands in groceries, clothing, or even books, but when it comes to a favorite reward it turns out fuel savings top the list. That's the word from new Excentus data which found more than one-third of shoppers... >>

BizReport | Loyalty Marketing December 21, 2016

Top 3 tips to use partners to increase loyalty

A recent Forrester report indicated that loyalty data will become a more important aspect of the marketing process in the coming years. Here are three tips to help improve data so that brands can also increase loyalty. ... >>

BizReport | Loyalty Marketing December 20, 2016

How loyalty programs can help brands in crisis

Loyalty programs could be the difference between a brand recovering from a crisis, and a crisis destroying a brand. One expert shares tips on how loyalty programs can help a brand in crisis. ... >>

BizReport | Loyalty Marketing December 15, 2016

Expert: How to use loyalty programs to drive sales

While most think of loyalty programs as a way to deepen the engagement with consumers - and they are - there is another reason to get involved with a loyalty or rewards program: to drive sales. Here are three tips... >>

BizReport | Loyalty Marketing December 12, 2016

British shoppers have the most loyalty cards, but least likely to use them

Research from Nielsen and Veoo reveals that, while British shoppers have more loyalty cards than most, they use them less, even via mobile. ... >>

BizReport | Loyalty Marketing December 08, 2016

Top 3 tips to use a loyalty program to build engagement

While most businesses think of loyalty programs as a way to make more sales - and they are - there is another feature in which some may need to increase strategy. That of using a loyalty program simply to build... >>

BizReport | Loyalty Marketing November 25, 2016

Millennials demand simple loyalty programs accessible via mobile

The extent to which UK retailers are losing out on a loyal, valuable customer base by failing make their loyalty schemes appeal to Millennials is revealed in new research from Eagle Eye Solutions and YouGov. ... >>

BizReport | Loyalty Marketing November 16, 2016

Study: Shoppers cheat on brands, even during holidays

Forget brand loyalty, even at the holidays. That's the takeaway from new ICLP data, which founds most (86%) of consumers surveyed would cheat on a favorite merchant for better deals, rewards, or other offers. ... >>

BizReport | Loyalty Marketing November 15, 2016

Top 3 tips to build holiday loyalty

Keeping customers engaged with brand is one of the top challenges for any business. One expert offers three tips for building customer loyalty and retention. ... >>

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