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BizReport | Loyalty Marketing June 06, 2017

Marketers to shift more budget to immersive, sensory brand experiences

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to... >>

BizReport | Loyalty Marketing May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club... >>

BizReport | Loyalty Marketing May 25, 2017

Expert: The channels more customers want for communication

For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with... >>

BizReport | Ecommerce May 24, 2017

Shoppers want more connected shopping mall experience

Consumers are demanding more from shopping centers that move them seamlessly across channels, including a single loyalty program and a central click-and-collect pickup hub. ... >>

BizReport | Loyalty Marketing May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. ... >>

BizReport | Loyalty Marketing May 23, 2017

Expert: Why convenience is key for winning loyalty

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list... >>

BizReport | Loyalty Marketing May 18, 2017

Survey: Shoppers not taking loyalty to the bank

When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. ... >>

BizReport | Loyalty Marketing May 11, 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. ... >>

BizReport | Loyalty Marketing May 10, 2017

Research gives insight into consumers' emotional bonds with brands

With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond.... >>

BizReport | Loyalty Marketing May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

BizReport | Ecommerce May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. ... >>

BizReport | Loyalty Marketing April 20, 2017

Study: Mobile becoming a loyalty draw

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. ... >>

BizReport | Advertising April 03, 2017

Reports: Communication, Emotion key for engagement

Two new reports highlight the effort - or lack thereof - that brands are putting into properly communicating with shoppers. ... >>

BizReport | Mobile Marketing March 29, 2017

Study: Most want loyalty to be mobile

Rewards and loyalty programs continue to garner consumer interest, but shoppers aren't keen on those little plastic keycards any longer. That's one takeaway from Vibes' 2017 Mobile Consumer Report. ... >>

BizReport | Loyalty Marketing March 29, 2017

Study: Half of loyalty club members want retail redemption options

Free flights are great, but new data indicates that more travel loyalty club members are looking for retail redemption options than more freebies from their favorite airline. ... >>

BizReport | Loyalty Marketing March 24, 2017

Top 3 tips to improve travel loyalty programs

Upgrading loyalty or rewards programs to include more than store-specific points can be a good building block for brands. According to one recent study, customers are looking for programs that allow for more ways to earn and spend loyalty rewards,... >>

BizReport | Loyalty Marketing March 23, 2017

Experts: Why points aren't enough for loyalty

Loyalty programs continue to be an important part of retailer programs, but some rewards are more sought after than others. Two experts explain. ... >>

BizReport | March 03, 2017

Physical gift cards remain dominant choice

A new report from the National Gift Card Corp reveals that, while digital gift cards continue to rise in popularity, they still account for a very small percentage of overall gift card formats for which loyalty points are redeemed. ... >>

BizReport | Loyalty Marketing February 22, 2017

Less than 1 in 5 CRM managers feel they contribute to business revenues

Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya.... >>

BizReport | Ecommerce February 20, 2017

Survey: Trust influences more consumers to share information

New data out from Janrain pinpoints what brands need to be doing in order to get consumers to share information - up to and including registering for a newsletter list or item preferences. ... >>

BizReport | Loyalty Marketing February 14, 2017

Study: Brands must reevaluate loyalty

Loyalty isn't what it used to be, and brands are losing money because of it. That's a key takeaway from the new Accenture Strategy report, "Seeing Beyond the Loyalty Illusion". According to researchers more than half of US consumers have... >>

BizReport | Loyalty Marketing February 03, 2017

Expert: How to bolster loyalty programs now

According to a recent Walker Sands study, marketers are set on increasing their loyalty spending over the next year. While loyalty marketing is always a bright idea, one expert offers tips for brands to get the most from their loyalty... >>

BizReport | Loyalty Marketing January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor... >>

BizReport | Loyalty Marketing January 26, 2017

Wantedness: A new concept in marketing

Do your customers feel wanted? According to a new study, most consumers want brands to actively demonstrate that they understand and care about them. ... >>

BizReport | Ecommerce January 11, 2017

Study: Digital shoppers less loyal

Digital consumers may be spending more and more money online, but they aren't necessarily spending with loyalty in mind. That's the word from new Verint Systems data which finds that those in the digital space are more likely to switch... >>

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