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Engagement is a huge buzzword for 2010 and marketers everywhere are trying to not only engage but more deeply engage consumers all over the web. According to a new report from Marketing Sherpa, one way to engage consumers with a... >>
It's a marketer's dream come true. Consumers are proactively "following" or "friending" their favorite retailers. But why? What do consumers want from the relationship?... >>
When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along.... >>
By 2013 marketers can expect VoIP penetration to reach 79%, that is almost a 50% increase over 2009 numbers. Already about one-third (33%) of businesses are using VoIP solutions. Why the relatively quick switches to VoIP? Affordability.... >>
Coupons just keep getting more important to consumers, which has more and more brands either creating coupons or offering branded coupons for redemption in their stores and websites. The latest partnership sees Coupons.com powering a coupon gallery for the A&P... >>
Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories... >>
As 2009 quickly comes to a close, predictions are that greater engagement and collaboration are going to push loyalty marketers throughout 2010. According to Loyalty 360 marketers must take a closer look at customer engagement and collaborative efforts to succeed... >>
The "dead zone" between Christmas and New Year may be the period when consumers have more time to dedicate to your commuications, suggests Emailvision, and email marketers should take advantage of this with targeted promotions or brand loyalty messaging. ... >>
Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring... >>
Attracting website visitors is great news, but attracting loyal, repeat visitors is something to write home about. But, where do you find them? According to a new study by online ad network Chitika, there are a couple of social media... >>
Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into... >>
Over the past few years, loyalty programs have been said to be the saviors of online and offline retailers. A new study tosses cold water on that thought. According to Direct Antidote, 68% of consumers find some loyalty program content... >>
Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>
Email may not be sexy and it may not be perfect, but it could still be spell the difference between a lackluster ad campaign and a campaign that shines. According to Epsilon's Global Consumer Email Study email continues to be... >>
If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area... >>
The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit... >>
So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report... >>
The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper.... >>
For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>
New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers?... >>
Customer appreciation – loyalty – programs have been around for about 100 years, but many are seeing an increase in participation as consumers become more savvy about price points, rebates and alternative currency. To get the best return on your... >>
- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
- Accenture: Execs have tech, need talent to make sense of data
- Study: More people working on home To-Dos from work
- Study: Mobile users will wait
- SendGrid launches email service
- IAB UK: Fashion retailers perform best in mobile marketing
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