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BizReport | Ecommerce September 27, 2016

Study: Visuals important in reviews

When it comes to researching products online, reviews have become very important for consumers. But, new data from PowerReviews indicates that reviews with images attached are even more important that those. ... >>

BizReport | Loyalty Marketing September 27, 2016

Study: Personalization important for rewards

Sending a loyalty or club member a reward that isn't personal - or relevant - to them is not only a bad idea, it could impact how that shopper views the brand overall. That's the word from new Virtual Incentives... >>

BizReport | Loyalty Marketing September 05, 2016

3 hacks that will improve loyalty programs

Loyalty programs can be difficult to build no matter how popular the brand attached. One expert shares three hacks that will help brands build bigger - and better - loyalty programs. ... >>

BizReport | Loyalty Marketing August 24, 2016

Report: Best practices for loyalty programs

New data out from RSR Research underlines the importance of gift cards - both physical cards and digital - for retailers and brands. The Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations outlines which brands are exceeding... >>

BizReport | Loyalty Marketing August 11, 2016

How to create a flexible loyalty program without annoying shoppers

Flexible loyalty is a fast-rising buzzword in the digital space. Flexible means shoppers have choices when it comes to how points are earned, and where and when they can be redeemed. The problem is that many programs aren't flexible. Here... >>

BizReport | Loyalty Marketing August 08, 2016

Retailers: Why your loyalty should be flexible

Loyalty programs are not new to the retail space, but how consumers interact with the programs has changed. The biggest change is that flexibility is now the name of the game. ... >>

BizReport | Loyalty Marketing July 29, 2016

Brands: Why revenue based loyalty programs are a better draw

Revenue-based loyalty programs reward consumers for how much they spend rather than metrics such as miles flown, visits or number of purchases. One example is Starbucks' recent change to reward program members based on dollars spent rather than items purchased.... >>

BizReport | Loyalty Marketing July 26, 2016

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions.... >>

BizReport | Loyalty Marketing July 18, 2016

Expert: How to choose the right loyalty program

Choosing the right loyalty program can either push a business to the next level or leave them on the same treadmill for years. One expert offers her advice on choosing the right loyalty program. ... >>

BizReport | Loyalty Marketing July 15, 2016

Expert: How to build loyalty with millennials

There are now 80 million people in the Millennial generation - those born between 1980 and 2000, and experts say they'll out-spend Boomers in 2017. This shift is leading many merchants to wonder how to engage this powerful demographic. Here... >>

BizReport | Research June 27, 2016

Study: Transparency important to CPG buyers

When it comes to the food we eat and the beverages we drink, most of us want more transparency. And, despite that want, most of use (81%) have consumed a product within the past month that we did not recognize.... >>

BizReport | Loyalty Marketing June 17, 2016

Study: Loyalty program members worth more

Loyalty program members are worth more than non-members. That's the take away from a new Accenture Interactive study which found that loyalty program members generate about 18% more revenue for retailers than non-loyalty program members. ... >>

BizReport | Loyalty Marketing June 13, 2016

Study: Loyalty programs lacking personalization

Loyalty is gaining in importance to overall marketing and branding strategies. But, while many brands are implementing newer and supposedly better rewards programs, one report finds many programs lacking in a few areas. ... >>

BizReport | Loyalty Marketing June 08, 2016

Report: Loyalty to get increased brand dollars

Look for more ad dollars to be pushed into the loyalty space. That is the takeaway from new CrowdTwist data, which indicates brands are set to increase spending for loyalty programs. ... >>

BizReport | Social Marketing May 11, 2016

Brands continue to ignore fans on social media

It is common sense that ignoring customers will cause them to dismiss a brand and head elsewhere yet, according to new data from Sprout Social, that is exactly what many brands are doing on social media. ... >>

BizReport | Ecommerce May 04, 2016

Expert: How extreme stacking can benefit retailers

There is a new trend among cost-conscious consumers called extreme stacking, and while the main benefits are to the consumers there are also benefits to retailers and brands. One expert explains. ... >>

BizReport | Loyalty Marketing April 29, 2016

Global study reveals 'authenticity deficit' among brands

A new report from Cohn & Wolfe finds that brands and companies are not seen as being open and honest by the majority of consumers. ... >>

BizReport | Loyalty Marketing April 18, 2016

Top 3 tips to improve customer loyalty

Building customer loyalty continues to be a challenge for many brands, even though the internet can make it simpler for brands and their customers to interact. One expert offers three tips on improving customer loyalty. ... >>

BizReport | Loyalty Marketing April 15, 2016

Expert: How loyalty will help mobile wallets

Mobile wallets have been getting a lot of attention from businesses around the world, but according to one expert the real benefit to mobile wallets won't be seen until loyalty is introduced. ... >>

BizReport | Ecommerce March 28, 2016

5 ways to improve customer retention

Consumers walk into new stores every day. They may buy one product, and never come back. One expert shares his top 5 tips to get those shoppers to come back, improving customer retention. ... >>

BizReport | Loyalty Marketing February 26, 2016

Why brands need to increase trust flow

Trust flow is not new to the marketing space. Majestic SEO coined the Topical Trust Flow SEO measurement, which based the quality of a website on external site linking. Though that kind of linking is considered old school now, there... >>

BizReport | Loyalty Marketing February 23, 2016

Shoppers want more targeted loyalty offers in-store to match online experience

New research reiterates to retailers the need to bridge the offline and online gap and use digital capabilities to boost loyalty participation and conversion. ... >>

BizReport | Loyalty Marketing February 19, 2016

Top 3 tips to implement a CLO strategy

According to a recent Accenture study, 43% of customers would like to receive automatic cash back, yet only 16% of retailers utilize this type of card linked offer (CLO). Should CLOs become part of your strategy? ... >>

BizReport | Loyalty Marketing February 16, 2016

'Enough is enough' say Brits drowning in junk mail

Brits would rather be stuck in a traffic jam, or stranded on a train station, than continue to be frustrated by the flood of irrelevant marketing messages and junk mail they are currently receiving.... >>

BizReport | Loyalty Marketing February 09, 2016

Research reveals number of mobile loyalty schemes to double by 2020

As more consumers shop via apps loyalty cards will increasingly become mobile-only or integrated into mobile apps, according to a new study from Juniper Research. ... >>

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