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BizReport | Ecommerce April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal... >>

BizReport | Advertising April 09, 2010

Will the new Nike/Tiger Woods commercial fly or flop?

When it comes to the consuming public, marketers know they have a fickle base. Consumers like a product, then don't like it. They advocate for a brand and then fall off the bandwagon. When it comes to customer loyalty it... >>

BizReport | Mobile Marketing February 11, 2010

Marketing Sherpa: Combine direct mail, SMS for engagement

Engagement is a huge buzzword for 2010 and marketers everywhere are trying to not only engage but more deeply engage consumers all over the web. According to a new report from Marketing Sherpa, one way to engage consumers with a... >>

BizReport | Ecommerce February 10, 2010

Online retailers' "friends" and "followers" want something in return

It's a marketer's dream come true. Consumers are proactively "following" or "friending" their favorite retailers. But why? What do consumers want from the relationship?... >>

BizReport | Loyalty Marketing February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along.... >>

BizReport | Research February 03, 2010

Forecast: VoIP penetration to reach 79%

By 2013 marketers can expect VoIP penetration to reach 79%, that is almost a 50% increase over 2009 numbers. Already about one-third (33%) of businesses are using VoIP solutions. Why the relatively quick switches to VoIP? Affordability.... >>

BizReport | Trends & Ideas December 24, 2009

Grocery chain taps Coupons.com for coupon gallery

Coupons just keep getting more important to consumers, which has more and more brands either creating coupons or offering branded coupons for redemption in their stores and websites. The latest partnership sees Coupons.com powering a coupon gallery for the A&P... >>

BizReport | Ecommerce December 18, 2009

Internet Marketing 101: How to re-engage consumers in 2010

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories... >>

BizReport | Loyalty Marketing December 17, 2009

Two predictions for loyalty marketing in 2010

As 2009 quickly comes to a close, predictions are that greater engagement and collaboration are going to push loyalty marketers throughout 2010. According to Loyalty 360 marketers must take a closer look at customer engagement and collaborative efforts to succeed... >>

BizReport | Loyalty Marketing December 03, 2009

Emailvision suggests email marketers take advantage of "dead zone"

The "dead zone" between Christmas and New Year may be the period when consumers have more time to dedicate to your commuications, suggests Emailvision, and email marketers should take advantage of this with targeted promotions or brand loyalty messaging. ... >>

BizReport | Social Marketing October 30, 2009

Platform adds loyalty to the social space

Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring... >>

BizReport | Loyalty Marketing October 07, 2009

Web traffic from Facebook most loyal

Attracting website visitors is great news, but attracting loyal, repeat visitors is something to write home about. But, where do you find them? According to a new study by online ad network Chitika, there are a couple of social media... >>

BizReport | Loyalty Marketing September 11, 2009

Five ways to build more loyalty

Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into... >>

BizReport | Loyalty Marketing August 27, 2009

Report: The Case for Revamping Rewards Programs

Over the past few years, loyalty programs have been said to be the saviors of online and offline retailers. A new study tosses cold water on that thought. According to Direct Antidote, 68% of consumers find some loyalty program content... >>

BizReport | Ecommerce July 14, 2009

Study: Price more important than loyalty

Brand marketers banking on brand loyalty to keep the bottom line in the black may be banking too much. According to a recent Epsilon/ICOM study, cost is outweighing the loyalty factor for many consumers. With the economy still on uncertain... >>

BizReport | Email Marketing June 18, 2009

Email still tops around the globe

Email may not be sexy and it may not be perfect, but it could still be spell the difference between a lackluster ad campaign and a campaign that shines. According to Epsilon's Global Consumer Email Study email continues to be... >>

BizReport | Blogs & Content November 14, 2008

Vespa bets social site will boost US scooter sales

If you're looking for better way to connect with consumers and engage them with your brand, look no further than scooter king Vespa's new website. With a combination of product information and interactive activities - like a 'Community Ride' area... >>

BizReport | Email Marketing October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit... >>

BizReport | Social Marketing September 08, 2008

Online communities must have influencers

So, you've begun - or are thinking of beginning - an online community surrounding your brand. Good decision. Now, before launching that community make sure influencer programs are in place to assist other community members. According to a recent report... >>

BizReport | Loyalty Marketing April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper.... >>

BizReport | Trends & Ideas March 08, 2007

MSN creates online content to draw crowds

For around the cost of making a short, low-budget TV pilot, MSN has teamed up with a Hollywood production company to make a series of branded web shows.... >>

BizReport | Research October 27, 2006

Marketers Must Convert Researchers to Buyers

New studies out covering the mobile phone and consumer electronics fields indicate that more and more consumers are researching purchases online before they buy in a brick-and-mortar store. Is there a way to convert these researchers into online buyers?... >>

BizReport | Loyalty Marketing September 12, 2006

The Most Effective Loyalty Programs

Customer appreciation – loyalty – programs have been around for about 100 years, but many are seeing an increase in participation as consumers become more savvy about price points, rebates and alternative currency. To get the best return on your... >>

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