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BizReport | Ecommerce archives February 14, 2013
Survey: Customers disconnected from UK brands
New data out from Strativity may have some UK brands rethinking their consumer contacts. According to the data, many UK companies are killing their customer relationships - and many don't know why.... >>
BizReport | Social Marketing February 07, 2013
New dashboard reveals which brands have the most loyal Facebook Fans?
Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that.... >>
BizReport | Loyalty Marketing February 07, 2013
Platforms use social, loyalty space to improve reach
Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>
BizReport | Loyalty Marketing January 28, 2013
ExactTarget: Marketers and consumers "a different breed"
Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. ... >>
BizReport | Social Marketing December 17, 2012
SocialVibe: Too many social media updates turn off consumers
Consumers on social media are sensitive to update overload from brands they have connected with, according to a survey sponsored by SocialVibe, which points to a need for brands to get the engagement balance right.... >>
BizReport | Loyalty Marketing September 03, 2012
Travel: Responding to customer reviews increases loyalty and bookings
Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou. ... >>
BizReport | Loyalty Marketing July 19, 2012
Empathica: Few shoppers believe their feedback has an impact
When a consumer provides you with feedback, what do you do with it? More than half of consumers believe their feedback is ignored, according to new research from Empathica Inc. ... >>
BizReport | Mobile Marketing June 29, 2012
Apple app downloaders 52% more loyal than Android
Consumers who download apps to an iPhone or iPad are far more loyal to those apps than users of smartphones and tablets running Google's Android, according to new data from mobile app analytics firm Localytics.... >>
BizReport | Loyalty Marketing June 21, 2012
Plink, LocalResponse up the ante for local consumers
Loyalty is going mobile for one platform. Plink, a loyalty/rewards program which enables consumers to earn rewards for shopping with or dining at their favorite stores and restaurants will begin a mobile phase in July.... >>
BizReport | Loyalty Marketing May 29, 2012
First contact resolution a must for successful customer service
Great customer service can boost key online metrics and is important to success in today's social climate. As consumer expectations rise, tolerance for poor service decreases. ClickFox's second annual Consumer Tipping Points survey reveals what customer service issues frustrate consumers... >>
BizReport | Loyalty Marketing May 28, 2012
Just 16% reap business benefits of single customer view
While 72% of businesses in the UK know using customer data will improve business and customer satisfaction, just 16% have a true single customer view (SCV) in place, according to a new survey by Experian. ... >>
BizReport | Loyalty Marketing May 07, 2012
What prompts loyalty from affluents?
The affluent market is one most retailers want to tap into. A new study from Motista, focused on data from Q1 2012, may shed light on this subject. Of particular interest is that many affluents surveyed reports they liked retailers... >>
BizReport | Social Marketing April 27, 2012
"Likes" ineffective measure of brand success
New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>
BizReport | Ecommerce archives April 02, 2012
Research: 69% consumers cut ties with companies that mishandle personal data
It's a no-brainer that companies that mishandle consumer data risk losing customers. New research from database marketing company Transactis reveals the extent of the potential damage. ... >>
BizReport | Social Marketing March 29, 2012
Social media is new customer service frontier
More and more consumers are turning to the likes of Facebook and forums to voice complaints and search for information, according to a new report from TNS, drastically changing the face of customer service. ... >>
BizReport | Loyalty Marketing March 20, 2012
Studies: Despite increased data breaches customers remain loyal
A new poll from Harris Interactive, on behalf of FileTrek, finds that most Americans remove confidential company information from their offices. Of the 90% who do this 79% say it's probably grounds for termination. ... >>
BizReport | Loyalty Marketing January 24, 2012
Brands: Why you need 'Affluencers' in your stream
There is a new breed of consumer out there and they aren't called 'affluencers' because they have a lot of money. Although they do have plenty to spend. This group is increasingly online to research products, share brand information and... >>
BizReport | Loyalty Marketing January 16, 2012
Top 3 reward program tips for small businesses
Small businesses can employ rewards and loyalty programs just as powerful as national brands. SparkBase is a platform which helps local and small businesses process and build loyalty programs so that merchants get the biggest bang for their reward buck.... >>
BizReport | Loyalty Marketing January 13, 2012
How reward programs can impact SMBs
Small businesses are looking for better ways to compete, especially in the online space where consumers aren't necessarily looking for a big-name-brand - they're looking for the right price. One way to engage consumers and keep them engaged is through... >>
BizReport | Advertising archives December 19, 2011
As gaming grows so does gamification
2011 saw gaming and gamification techniques skyrocket online. With more consumers playing games and interacting through game-like structures, brands signed on to engage in the playing sphere. This has led gamification to be one of the fastest growing areas on... >>
BizReport | Loyalty Marketing December 14, 2011
Top 3 tips to build customer loyalty in 2012
Despite the fact that shoppers have spent more than $25 billion in online purchases this holiday season, the economy is still a factor for many merchants - both online and offline. Yes, people are spending for the holidays, but historically... >>
BizReport | Loyalty Marketing October 21, 2011
How to create loyal Millennials for your brand
The loyalty card may get the most attention from older consumers, but one expert believes younger buyers can be just as loyal. The key, of course, is to engage, and many Millennial consumers aren't engaged by simple cards or offers.... >>
BizReport | Advertising archives September 30, 2011
4 Questions with BigDoor
As the crowd surrounding games grows brands are looking for more ways to gamify their communications. From actual branded games to branded products within games and 'gamification' strategies that work with social media ads, these new connections are pushing more... >>
BizReport | Social Marketing August 30, 2011
How gamification is changing loyalty marketing
Gamification is helping to rebuild the loyalty space. In an area where marketers weren't engaging consumers because their ads, emails or newsletters weren't relevant, games make it simpler for brands to engage and for consumers to earn rewards. This, of... >>
BizReport | Research archives July 27, 2011
Bankers: Study finds consumers want more connection
In the financial world, many believe things haven't changed very much over the past 10 years. Because consumers still visit the bank to make deposits, or to get financial information those in the old school believe they don't need to... >>
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