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BizReport | Loyalty Marketing October 21, 2011

How to create loyal Millennials for your brand

The loyalty card may get the most attention from older consumers, but one expert believes younger buyers can be just as loyal. The key, of course, is to engage, and many Millennial consumers aren't engaged by simple cards or offers.... >>

BizReport | Advertising September 30, 2011

4 Questions with BigDoor

As the crowd surrounding games grows brands are looking for more ways to gamify their communications. From actual branded games to branded products within games and 'gamification' strategies that work with social media ads, these new connections are pushing more... >>

BizReport | Social Marketing August 30, 2011

How gamification is changing loyalty marketing

Gamification is helping to rebuild the loyalty space. In an area where marketers weren't engaging consumers because their ads, emails or newsletters weren't relevant, games make it simpler for brands to engage and for consumers to earn rewards. This, of... >>

BizReport | Research July 27, 2011

Bankers: Study finds consumers want more connection

In the financial world, many believe things haven't changed very much over the past 10 years. Because consumers still visit the bank to make deposits, or to get financial information those in the old school believe they don't need to... >>

BizReport | Advertising June 28, 2011

Platform puts advertisers in touch with targeted segments

Gamification is getting huge buzz this summer as more brands look for ways to play with consumer segments. A new platform launch offers one more interaction. Called Loffles, the platform is a kind of rewards system, offering consumers prizes for... >>

BizReport | Loyalty Marketing June 27, 2011

4 Questions with Clovr's Tom Burgess

Card-linked offers aren't new to the loyalty marketing space, but online and social marketing may give these options more play with consumers who are crunched for both time and money. The Clovr platform is one option for brands; it converts... >>

BizReport | Loyalty Marketing June 03, 2011

Why social loyalty is as important as social strategy

In the social space so many brands are focused on building 'likes', 'mentions' or 'retweets' that they are missing out on the true potential of social media. Rather than treating social networks as another part of the marketing scheme, used... >>

BizReport | Loyalty Marketing March 21, 2011

Are gift cards right for your loyalty program?

As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for... >>

BizReport | Mobile Marketing March 16, 2011

26% of app downloaders become loyal users

Consumers are quick to download an app, and just as quick to discard it. That's why, says mobile analytics provider Localytics, brands leveraging mobile apps should measure success in terms of more than just downloads. ... >>

BizReport | Mobile Marketing February 18, 2011

Mobile: The next loyalty barometer?

As more consumers hit the mobile superhighway, brands are following, and it seems that mobile may offers brands more than they expected. Yes, consumers can shop or read content through mobile devices, but more than that is the loyalty factor.... >>

BizReport | Loyalty Marketing February 10, 2011

Loyalty expert: Large or small, rewards must first be relevant

Large rewards or small? That is the question many rewards programs are facing in 2011 as they look at ways to engage and re-engage their client lists. The key, according to one expert, isn't the size of the reward but... >>

BizReport | Loyalty Marketing February 03, 2011

Why your loyalty program may be underperforming

Everyone wants a good deal these days, and that has more brands looking into rewards programs. However, the wrong loyalty program could do more harm than good - because what is the point in putting in hours of work for... >>

BizReport | Loyalty Marketing January 13, 2011

Why loyalty programs need consumable content

With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer... >>

BizReport | Loyalty Marketing December 09, 2010

Motivate loyalty program participation with instant rewards

Your customers want to be rewarded for their loyalty. But most don't want to be rewarded sometime in the future. Today's consumers want their loyalty rewards to be instantaneous. ... >>

BizReport | Loyalty Marketing November 18, 2010

3 loyalty trends to follow into 2011

As the Internet becomes more fragmented, offline standbys like rewards programs and loyalty based marketing are moving into the space. Merchants and brands are finding that, although it is easier to target specific groups of people online, creating a loyal... >>

BizReport | Loyalty Marketing September 15, 2010

Loyalty Audience Platform available from Adara Media

The launch of Adara Media's new Loyalty Audience Platform should help brands reach consumer in real time. The platform connects marketers with loyalty program audiences, which should help to increase engagement and conversion numbers.... >>

BizReport | Research May 06, 2010

comScore: Loyalty may not be enough in economic pinch

Loyalty may not beat price point, at least at this point in the economic recovery. That, according to a recent comScore report which found that even loyalty consumers are influenced by price point as they try to save more money.... >>

BizReport | Ecommerce April 16, 2010

Platform offers brands simple way to start cause marketing

There has never been a better time to begin cause marketing. With consumers hoarding pennies and looking for deep discounts, many charities are finding, surprisingly, that their donations are going up. Why is that? Because, even as consumers decrease personal... >>

BizReport | Advertising April 09, 2010

Will the new Nike/Tiger Woods commercial fly or flop?

When it comes to the consuming public, marketers know they have a fickle base. Consumers like a product, then don't like it. They advocate for a brand and then fall off the bandwagon. When it comes to customer loyalty it... >>

BizReport | Mobile Marketing February 11, 2010

Marketing Sherpa: Combine direct mail, SMS for engagement

Engagement is a huge buzzword for 2010 and marketers everywhere are trying to not only engage but more deeply engage consumers all over the web. According to a new report from Marketing Sherpa, one way to engage consumers with a... >>

BizReport | Ecommerce February 10, 2010

Online retailers' "friends" and "followers" want something in return

It's a marketer's dream come true. Consumers are proactively "following" or "friending" their favorite retailers. But why? What do consumers want from the relationship?... >>

BizReport | Loyalty Marketing February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along.... >>

BizReport | Research February 03, 2010

Forecast: VoIP penetration to reach 79%

By 2013 marketers can expect VoIP penetration to reach 79%, that is almost a 50% increase over 2009 numbers. Already about one-third (33%) of businesses are using VoIP solutions. Why the relatively quick switches to VoIP? Affordability.... >>

BizReport | Trends & Ideas December 24, 2009

Grocery chain taps Coupons.com for coupon gallery

Coupons just keep getting more important to consumers, which has more and more brands either creating coupons or offering branded coupons for redemption in their stores and websites. The latest partnership sees Coupons.com powering a coupon gallery for the A&P... >>

BizReport | Ecommerce December 18, 2009

Internet Marketing 101: How to re-engage consumers in 2010

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories... >>

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