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BizReport | Ecommerce March 19, 2018

Top 3 tips to create a strong customer service team

Customer service, according to many experts, is the foundation for a solid company, but even as customers have more access to brands, customer service seems to be faltering. Here are three tips to build a better customer service team, and... >>

BizReport | Ecommerce March 01, 2018

Checkouts, payments key to retailer growth

Vyze has released new data this week, and among the top findings are this: that retailers are doubling-down on checkout and payment options. According to the report most (60%) believe retail is 'very healthy' currently, and about 80% believe their... >>

BizReport | Social Marketing February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>

BizReport | Advertising January 24, 2018

Reports: Customers prefer self-serve options, moral brands

Two new reports indicate a big shift is happening in the branded space. First, in retail more and more consumers are opting out of interacting with sales associates. That's the word from new SOTI data, in which researchers found 66%... >>

BizReport | Advertising January 11, 2018

Top 3 tips to improve customer retention

Customer retention is expected by many experts to be the difference in marketers' growth this year because, while more and more customers are buying products online, fewer are returning time after time to the same brand. And, according to many,... >>

BizReport | Loyalty Marketing November 29, 2017

Why building customer loyalty is a big job

According to experts, about half of loyalty programs in the US go unused by consumers, even after they've signed up. In some cases, the program may be too difficult, but in others, it's a question of customer latency and getting... >>

BizReport | Advertising November 02, 2017

Top 5 tips to help your brand transition

While Dunkin' Donuts has yet to officially become known as Dunkin' or revert completely to their original moniker, their potential change has many marketers wondering how to approach a name change themselves. Here are five tips. ... >>

BizReport | Advertising September 06, 2017

Lessons CRM pros can learn from Amazon's Prime Day success

The 2017 Amazon Prime Day was the largest sales day in Amazon's history, but the success isn't just for ecommerce brands. One expert explains what customer relationship managers should take away from the numbers. ... >>

BizReport | Advertising August 23, 2017

Dunkin' Donuts to Dunkin: Good move or bad?

Earlier this month, Dunkin' Donuts began testing a change to their name, cutting off the 'Donut' part to simply be Dunkin'. While brand changes like this are never approached on a whim, even the best planning in the world can... >>

BizReport | Loyalty Marketing August 22, 2017

Survey finds brand more important than store

When it comes to shopping - either online or offline - it turns out brand trumps store. That, according to new data from Astound Commerce. Their research shows that customers are increasingly brand loyal, but they aren't showing the same... >>

BizReport | Loyalty Marketing August 16, 2017

SMBs key in on loyalty

For small business owners, loyalty is the key, not only in building a customer base but in doing business with others. ... >>

BizReport | Ecommerce August 11, 2017

Expert: Improve loyalty with money transfer

According to one expert, financial institutions and other money merchants can improve their customer loyalty by simplifying how money is transferred. Here's why. ... >>

BizReport | Loyalty Marketing June 15, 2017

Index reveals which brands resonate with what consumers care about

Consumers today want to connect themselves with brands that resonate with their values and needs. But which current brands resonate with what consumers really care about.... >>

BizReport | Loyalty Marketing June 06, 2017

Marketers to shift more budget to immersive, sensory brand experiences

As marketers come to realize the value of brand experiences they are shifting spend, with more than one in three CMOs expecting to allocate as much as half of their budget to brand experience marketing over the next three to... >>

BizReport | Loyalty Marketing May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club... >>

BizReport | Loyalty Marketing May 25, 2017

Expert: The channels more customers want for communication

For businesses to create loyal customers in today's convenience-driven battleground, they need a more efficient way to direct customers to suggested solutions, tools and actions throughout the customer journey. A big part of that: how customers want to communicate with... >>

BizReport | Ecommerce May 24, 2017

Shoppers want more connected shopping mall experience

Consumers are demanding more from shopping centers that move them seamlessly across channels, including a single loyalty program and a central click-and-collect pickup hub. ... >>

BizReport | Loyalty Marketing May 23, 2017

60% of Millennials will pay more for a brand that has positive impact on society

Social consciousness is leading to four in ten consumers abandoning brands that they do not feel make a positive impact on society, according to new research from Mediacom. ... >>

BizReport | Loyalty Marketing May 23, 2017

Expert: Why convenience is key for winning loyalty

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list... >>

BizReport | Loyalty Marketing May 18, 2017

Survey: Shoppers not taking loyalty to the bank

When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. ... >>

BizReport | Loyalty Marketing May 11, 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. ... >>

BizReport | Loyalty Marketing May 10, 2017

Research gives insight into consumers' emotional bonds with brands

With tools such as social and video at their disposal, today's marketers are better placed than ever to forge emotional bonds with consumers. New data released by Customer Thermometer provides consumer insights to enable marketers to strengthen that emotional bond.... >>

BizReport | Loyalty Marketing May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

BizReport | Ecommerce May 02, 2017

Study: Poor customer service pushes shoppers to switch brands

New data out from inContact underlines what many businesses already believe: poor customer influences shoppers to switch brands. Researchers found that 8 in 10 shoppers 'are willing to switch' brands because of poor customer service interactions. ... >>

BizReport | Loyalty Marketing April 20, 2017

Study: Mobile becoming a loyalty draw

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. ... >>

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