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BizReport | Loyalty Marketing March 29, 2017

Study: Half of loyalty club members want retail redemption options

Free flights are great, but new data indicates that more travel loyalty club members are looking for retail redemption options than more freebies from their favorite airline. ... >>

BizReport | Loyalty Marketing February 14, 2017

Study: Brands must reevaluate loyalty

Loyalty isn't what it used to be, and brands are losing money because of it. That's a key takeaway from the new Accenture Strategy report, "Seeing Beyond the Loyalty Illusion". According to researchers more than half of US consumers have... >>

BizReport | Loyalty Marketing December 21, 2016

Top 3 tips to use partners to increase loyalty

A recent Forrester report indicated that loyalty data will become a more important aspect of the marketing process in the coming years. Here are three tips to help improve data so that brands can also increase loyalty. ... >>

BizReport | Loyalty Marketing November 11, 2016

Expert: Why gift cards don't make good rewards

Gift cards may be in-demand as gifting options this holiday season, merchants shouldn't make gift cards the key to their rewards program. That, according to one expert who believes there is a better tactic to building loyalty. ... >>

BizReport | Loyalty Marketing November 27, 2015

How to keep customers loyal through the holidays

Customer loyalty can be a fickle thing during the holiday season. People are very rushed to buy gifts and prepare meals, but they are also inundated with advertisements. There is an increase in marketing emails, there are ads on social... >>

BizReport | Mobile Marketing June 03, 2015

Report: SMBs see value in mobile

Moving ahead, look for more small businesses to push into mobile. That is the takeaway from BIA/Kelsey Group's 'Retail SMBs - Advertising & Marketing Trends' report which indicates that while the highest mobile penetration rates for SMBs are around 11%,... >>

BizReport | Loyalty Marketing July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to... >>

BizReport | Loyalty Marketing July 05, 2013

How to improve your loyalty program

Loyalty programs are on the rise...and in some cases in a downward spiral. Because, for all the new loyalty club members there are many more who aren't being properly served by the brand. According to experts loyalty programs have grown... >>

BizReport | Loyalty Marketing July 03, 2013

Expert: Loyalty programs missing the mark

Brands are in a difficult spot: while consumers are shopping from many more outlets - both online and offline - than in the past, this freedom of choice is impacting their feelings on brands. That is also impacting how they... >>

BizReport | Loyalty Marketing July 01, 2013

Releases up the loyalty factor for brands

With more options for buying comes a greater need for brands to build customer loyalty. Two loyalty hubs are pushing the loyalty factor, helping brands to connect on a deeper level with their customers.... >>

BizReport | Loyalty Marketing February 07, 2013

Platforms use social, loyalty space to improve reach

Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>

BizReport | Loyalty Marketing May 29, 2012

First contact resolution a must for successful customer service

Great customer service can boost key online metrics and is important to success in today's social climate. As consumer expectations rise, tolerance for poor service decreases. ClickFox's second annual Consumer Tipping Points survey reveals what customer service issues frustrate consumers... >>

BizReport | Ecommerce April 16, 2012

Survey: 40% to update wardrobe with discounted clothing

Many Americans are out hunting for their Spring wardrobe, but how many are prepared to pay full price for their outfits? According to a new survey from CouponCabin.com, four in 10 Americans only buy clothing when it has been discounted.... >>

BizReport | Ecommerce March 07, 2012

Groupon customers may be loyal after all

A new survey by Foresee Results puts daily deals websites in a better light than previous reports. It reveals that the likes of Groupon and LivingSocial can create loyal customers and repeat business.... >>

BizReport | Ecommerce December 22, 2011

Research: Your loyalty scheme members aren't loyal

Over three-quarters of consumers in the UK are members of at least one loyalty scheme, according to a new study released by Ipsos MORI and The Logic Group, but are they really loyal customers?... >>

BizReport | Loyalty Marketing December 14, 2011

Top 3 tips to build customer loyalty in 2012

Despite the fact that shoppers have spent more than $25 billion in online purchases this holiday season, the economy is still a factor for many merchants - both online and offline. Yes, people are spending for the holidays, but historically... >>

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