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BizReport | Loyalty Marketing December 01, 2016

UK lags US in mobile loyalty card use

A new survey reveals that the UK lags the US when it comes to integrating loyalty schemes with mobile phones.... >>

BizReport | Loyalty Marketing July 26, 2016

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions.... >>

BizReport | Loyalty Marketing September 24, 2015

Top 3 tips to create a borrowed loyalty program

There is a new trend in loyalty marketing and it's that of brands using the loyalty programs of other brands, thereby 'borrowing' consumers' loyalty. One expert offers his top 3 tips to use a borrowed loyalty program. ... >>

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