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BizReport | Loyalty Marketing June 17, 2014

Study: Brand perception, recall, favor pushed by rewards

In a new study out from IPG Media Lab and Kiip, researchers found rewards are pushing metrics like brand favorability and recall as well as brand perception - but that the rewards to the brand are higher when consumer rewards... >>

BizReport | Loyalty Marketing March 21, 2011

Are gift cards right for your loyalty program?

As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for... >>

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