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BizReport | Loyalty Marketing April 17, 2019

Expert: How loyalty programs will impact 2019

Loyalty programs have been part of retailers' marketing bags for decades, but in the digital space new options for loyalty programs appear nearly every year. There are programs that are used between brands, miles/points programs that can be redeemed for... >>

BizReport | Ecommerce July 06, 2015

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the... >>

BizReport | Loyalty Marketing August 18, 2014

Survey: Everyday items top list of reward opps

If you want a more loyal customer base, add some ordinary items to reward program items. That's the takeaway from a new survey out from Points, which more more consumers are earing reward points and/or miles by purchasing 'ordinary items'... >>

BizReport | Loyalty Marketing June 09, 2014

Brands: What loyalty program members really want

Think you're winning the loyalty war? Or could you make that program more integral to shoppers' everyday lives, building higher engagement through more effective messaging and campaigns? A new infographic from Key Ring, a part of G/O Digital, a Gannett... >>

BizReport | Loyalty Marketing October 25, 2013

Top 3 tips to improve loyalty program participation

Loyalty programs are offering more relevance in their promotional strategies, aligning the value of their offers to the value of the customer. These more targeted, invitation-only promotions reward loyalty at the individual member level. But still, there is a lag... >>

BizReport | Loyalty Marketing May 07, 2012

What prompts loyalty from affluents?

The affluent market is one most retailers want to tap into. A new study from Motista, focused on data from Q1 2012, may shed light on this subject. Of particular interest is that many affluents surveyed reports they liked retailers... >>

BizReport | Loyalty Marketing January 16, 2012

Top 3 reward program tips for small businesses

Small businesses can employ rewards and loyalty programs just as powerful as national brands. SparkBase is a platform which helps local and small businesses process and build loyalty programs so that merchants get the biggest bang for their reward buck.... >>

BizReport | Loyalty Marketing January 13, 2012

How reward programs can impact SMBs

Small businesses are looking for better ways to compete, especially in the online space where consumers aren't necessarily looking for a big-name-brand - they're looking for the right price. One way to engage consumers and keep them engaged is through... >>

BizReport | Loyalty Marketing October 21, 2011

How to create loyal Millennials for your brand

The loyalty card may get the most attention from older consumers, but one expert believes younger buyers can be just as loyal. The key, of course, is to engage, and many Millennial consumers aren't engaged by simple cards or offers.... >>

BizReport | Research September 06, 2011

Study: Workers would work more for company rewards

Nearing the end of summer, many company managers may be struggling with the needs of their employees. Fitting in last minute vacations, offering more flexibility so workers can get their children ready to return to school are two big issues... >>

BizReport | Loyalty Marketing March 21, 2011

Are gift cards right for your loyalty program?

As gift cards become more popular with consumers, brands are also looking into the cards for different programs. From loyalty rewards to in-store rewards, gift cards are becoming an integral part of loyalty marketing, but is this solution right for... >>

BizReport | Loyalty Marketing February 10, 2011

Loyalty expert: Large or small, rewards must first be relevant

Large rewards or small? That is the question many rewards programs are facing in 2011 as they look at ways to engage and re-engage their client lists. The key, according to one expert, isn't the size of the reward but... >>

BizReport | Loyalty Marketing February 03, 2011

Why your loyalty program may be underperforming

Everyone wants a good deal these days, and that has more brands looking into rewards programs. However, the wrong loyalty program could do more harm than good - because what is the point in putting in hours of work for... >>

BizReport | Loyalty Marketing January 13, 2011

Why loyalty programs need consumable content

With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer... >>

BizReport | Loyalty Marketing November 18, 2010

3 loyalty trends to follow into 2011

As the Internet becomes more fragmented, offline standbys like rewards programs and loyalty based marketing are moving into the space. Merchants and brands are finding that, although it is easier to target specific groups of people online, creating a loyal... >>

BizReport | Loyalty Marketing September 15, 2010

Loyalty Audience Platform available from Adara Media

The launch of Adara Media's new Loyalty Audience Platform should help brands reach consumer in real time. The platform connects marketers with loyalty program audiences, which should help to increase engagement and conversion numbers.... >>

BizReport | Loyalty Marketing March 15, 2010

CMO Council: Loyalty programs fail because they don't connect

Is your marketing message, specifically your marketing message for loyalty program members, precise? If not, you're likely confusing, annoying or alienating loyalty club members. Which may cause them to drop the program or - worse - stop shopping with you... >>

BizReport | Mobile Marketing February 11, 2010

Marketing Sherpa: Combine direct mail, SMS for engagement

Engagement is a huge buzzword for 2010 and marketers everywhere are trying to not only engage but more deeply engage consumers all over the web. According to a new report from Marketing Sherpa, one way to engage consumers with a... >>

BizReport | Loyalty Marketing February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along.... >>

BizReport | Research February 03, 2010

Forecast: VoIP penetration to reach 79%

By 2013 marketers can expect VoIP penetration to reach 79%, that is almost a 50% increase over 2009 numbers. Already about one-third (33%) of businesses are using VoIP solutions. Why the relatively quick switches to VoIP? Affordability.... >>

BizReport | Ecommerce November 11, 2009

Survey: UK consumers don't mind being watched

When it comes to personalized ads, nearly three-quarters of UK consumers admit they don't mind Big Brother-type entities watching them. According to a recent survey from SDL Tridion, 74% of these consumers not only don't mind when businesses mine their... >>

BizReport | Social Marketing October 30, 2009

Platform adds loyalty to the social space

Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring... >>

BizReport | Loyalty Marketing September 11, 2009

Five ways to build more loyalty

Whether you run a loyalty/rewards program or not, chances are you want consumers to be loyal to your business. Building loyalty, just like building a customer base, can be a hard thing, made even harder as more businesses move into... >>

BizReport | Email Marketing October 02, 2008

Two ways to let email boost recession profits

The sky may not exactly be falling, but the economy keeps getting tighter. This week in the US the House of Representatives couldn't pass a bailout bill to help struggling economic firms, which sent the stock market into a bit... >>

BizReport | Email Marketing July 02, 2008

Is a loyalty email program the next step?

Email marketers are always looking for a way to increase readership and increase email clicks. One trend is to create a loyalty based program, similar to those offered by gas stations and grocery chains across the United States. Is a... >>

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