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BizReport | Loyalty Marketing June 06, 2019

Study: Quality key for loyalty programs

When it comes to building a loyal customer base, the quality of products is key for merchants and marketers. That's a key takeaway from new Yes Marketing research which found the product quality and value are the top factor for... >>

BizReport | Loyalty Marketing March 23, 2017

Experts: Why points aren't enough for loyalty

Loyalty programs continue to be an important part of retailer programs, but some rewards are more sought after than others. Two experts explain. ... >>

BizReport | Loyalty Marketing December 27, 2016

Study IDs favorite reward is for fuel

Everyone has favorite brands in groceries, clothing, or even books, but when it comes to a favorite reward it turns out fuel savings top the list. That's the word from new Excentus data which found more than one-third of shoppers... >>

BizReport | Loyalty Marketing December 20, 2016

How loyalty programs can help brands in crisis

Loyalty programs could be the difference between a brand recovering from a crisis, and a crisis destroying a brand. One expert shares tips on how loyalty programs can help a brand in crisis. ... >>

BizReport | Loyalty Marketing August 24, 2016

Report: Best practices for loyalty programs

New data out from RSR Research underlines the importance of gift cards - both physical cards and digital - for retailers and brands. The Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations outlines which brands are exceeding... >>

BizReport | Loyalty Marketing July 29, 2016

Brands: Why revenue based loyalty programs are a better draw

Revenue-based loyalty programs reward consumers for how much they spend rather than metrics such as miles flown, visits or number of purchases. One example is Starbucks' recent change to reward program members based on dollars spent rather than items purchased.... >>

BizReport | Loyalty Marketing June 17, 2016

Study: Loyalty program members worth more

Loyalty program members are worth more than non-members. That's the take away from a new Accenture Interactive study which found that loyalty program members generate about 18% more revenue for retailers than non-loyalty program members. ... >>

BizReport | Loyalty Marketing June 13, 2016

Study: Loyalty programs lacking personalization

Loyalty is gaining in importance to overall marketing and branding strategies. But, while many brands are implementing newer and supposedly better rewards programs, one report finds many programs lacking in a few areas. ... >>

BizReport | Loyalty Marketing June 08, 2016

Report: Loyalty to get increased brand dollars

Look for more ad dollars to be pushed into the loyalty space. That is the takeaway from new CrowdTwist data, which indicates brands are set to increase spending for loyalty programs. ... >>

BizReport | Loyalty Marketing October 16, 2015

Survey: Millennials want loyalty to be fun

Turns out Millennials aren't just looking for 50% of coupons or savings on a tank of gas. Oh, they want those things but, according to one new survey, they also want. . . Fun. ... >>

BizReport | Loyalty Marketing September 23, 2015

Brands: Can you borrow loyalty?

Loyalty programs are growing in popularity across the retail spectrum. Whether online or offline consumers are looking for ways to earn points and save money. But, can a retailer who doesn't have a loyalty program of their own borrow the... >>

BizReport | Ecommerce July 06, 2015

Retailers: 3 ways shoppers are gaming you

While retailers are looking for ways to increase customer loyalty and engagement, some shoppers are looking for new ways to game the system. New data out from Mindshare indicates about one-quarter of Millennial shoppers will fake birthdays, 17% of the... >>

BizReport | Loyalty Marketing April 27, 2015

What drives reward program spending

As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. ... >>

BizReport | Loyalty Marketing November 12, 2014

Brands: Why you need engagement-based loyalty

Consumers like loyalty programs, but did you know there is a difference between transactional and engagement-based loyalty programs? One expert believes brands should use engagement-based loyalty systems to tap directly into the opinions and experiences of their customers. ... >>

BizReport | Loyalty Marketing September 04, 2014

Survey: Incentives are engaging

Incentives have been around as long as any kind of marketing, but it turns out these old ways of engaging customers are still working. That, according to new data out from Dailybreak. According to their recent survey incentives are a... >>

BizReport | Ecommerce April 02, 2014

Study finds shift from acquisition to engagement

There is a shift occurring in the small business space: that of acquisition to engagement. According to new data out from Manta and BIA/Kelsey Group, SMBs are spending more to engage existing customers than to bring new customers into their... >>

BizReport | Loyalty Marketing February 11, 2014

Top tips to improve loyalty program use

Between 2010 and 2012 there was a 26% surge in loyalty/rewards program sign-ups. But, at the same time there was a 4% drop in 'active memberships' - those members who regularly use a program and are important to the brand.... >>

BizReport | Loyalty Marketing November 29, 2013

Experts: The reward options that will engage consumers

Corporate Social Responsibility (CSR) is becoming more important to consumers. This is emphasized in the 2013 Cone Communications/Echo Global CSR study that revealed consumer preferences towards giving and supporting cause-conscious brands. ... >>

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