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BizReport | Loyalty Marketing September 30, 2016

Today's consumers want more from loyalty programs

There is a big demand for loyalty programs in the UK, particularly among older Brits, according to new research from loyalty marketing agency ICLP, with more than half claiming they would be more motivated to shop frequently with a brand... >>

BizReport | Loyalty Marketing July 18, 2016

Expert: How to choose the right loyalty program

Choosing the right loyalty program can either push a business to the next level or leave them on the same treadmill for years. One expert offers her advice on choosing the right loyalty program. ... >>

BizReport | Loyalty Marketing August 10, 2015

Loyalty programs a top priority for 46% of retailers

Retailers are prioritizing loyalty programs and are increasing 2015 budgets accordingly, reports Boston Retail Partners in a new special report. ... >>

BizReport | Loyalty Marketing April 03, 2015

U.S. loyalty program enrollment at an all time high

Loyalty programs in the U.S. are experiencing record levels of enrollment, according to a new survey from Bond Brand Loyalty, and they are influencing where consumers shop.... >>

BizReport | Ecommerce December 09, 2014

Intent among Millennials to shop using loyalty reward points soars this festive season

More shoppers intend to cash in reward points earned through loyalty programs this festive season than they did last year, according to new research from Colloquy. ... >>

BizReport | Loyalty Marketing August 22, 2013

Report: SMBs counting on loyalty

Small businesses (SMBs) are counting on loyalty to get them through. That, according to new data out from the BIA/Kelsey Group Local Commerce Monitor. According to the report SMBs believe loyalty programs will push about 17% of all their business... >>

BizReport | Loyalty Marketing May 16, 2013

Mobile the boost loyalty programs need

The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the... >>

BizReport | Loyalty Marketing April 29, 2013

Brits don't care for travel-related loyalty schemes

Less than one in five Brits is enamored by travel industry loyalty schemes, according to an academic from the Lucerne University of Applied Sciences and Arts. ... >>

BizReport | Loyalty Marketing March 12, 2013

80% of diners would sign up for a loyalty program, if only you had one

Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today's diner doesn't want to fumble through a purse bulging with their tokens of loyalty; most now have a device in their pocket that is... >>

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