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BizReport | Loyalty Marketing May 14, 2019

Study finds experience key to engaging loyalty members

Loyalty programs continue to build, drawing new members every day, but one new report indicates that rather than pricing or even product superiority, the brand experience is now key to engaging loyalty program members. ... >>

BizReport | Loyalty Marketing April 17, 2019

Expert: How loyalty programs will impact 2019

Loyalty programs have been part of retailers' marketing bags for decades, but in the digital space new options for loyalty programs appear nearly every year. There are programs that are used between brands, miles/points programs that can be redeemed for... >>

BizReport | Loyalty Marketing May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club... >>

BizReport | Loyalty Marketing May 23, 2017

Expert: Why convenience is key for winning loyalty

Rewards are mandatory in loyalty program success, but according to one expert, convenience may be just as necessary. In fact, 8 in 10 shoppers say they'll switch brands after a single bad experience - and inconvenience is on the list... >>

BizReport | Loyalty Marketing May 18, 2017

Survey: Shoppers not taking loyalty to the bank

When it comes to loyalty programs, most bank customers don't feel rewarded. That's the key takeaway from new Collinson Group data which shows that only half of bank loyalty program members feel they're rewarded for their loyalty. ... >>

BizReport | Loyalty Marketing May 11, 2017

Brands: How to use AI to increase customer loyalty

Consumers want more personalized experiences online, and according to one expert, AI is one way to increase the personalization level - and increase customer loyalty. ... >>

BizReport | Loyalty Marketing May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

BizReport | Loyalty Marketing April 20, 2017

Study: Mobile becoming a loyalty draw

The key to loyalty could be mobile. That's a key takeaway from new data out from 3Cinteractive; their researchers found that most consumers (62%) are influenced to buy when loyalty programs have mobile functionality. ... >>

BizReport | Loyalty Marketing January 27, 2017

Report: Boomers want personalization, individuality

Baby Boomers may be thought of as the generation with the most extra cash to spend, but one new report indicates they aren't loyal with that spending money. More than half of Boomers, according to the study, will shop competitor... >>

BizReport | Loyalty Marketing September 30, 2016

Top 3 tips to better source loyalty data

Data-driven loyalty can serve as the key to bettering the relationship between brand and consumer by offering an avenue for more personalized loyalty - adding value and driving further engagement through relevant loyalty offerings. Here are our top 3 tips... >>

BizReport | Loyalty Marketing April 18, 2016

Top 3 tips to improve customer loyalty

Building customer loyalty continues to be a challenge for many brands, even though the internet can make it simpler for brands and their customers to interact. One expert offers three tips on improving customer loyalty. ... >>

BizReport | Loyalty Marketing July 10, 2014

Loyalty program option rolled out for AMZ merchants

Small businesses and solo merchants have long to using platforms like Ebay, Etsy and Amazon to sell their ware to a broader customer base. Rolling out this week is a solution that should help those merchants selling through Amazon to... >>

BizReport | Loyalty Marketing November 26, 2013

How loyalty programs are changing how businesses, consumers interact

As people's lives become ever busier and busier, making it simple to first earn and then redeem loyalty program rewards is becoming more important to both keeping and engaging customers. Because of that, programs are focusing more on making both... >>

BizReport | Loyalty Marketing July 01, 2013

Releases up the loyalty factor for brands

With more options for buying comes a greater need for brands to build customer loyalty. Two loyalty hubs are pushing the loyalty factor, helping brands to connect on a deeper level with their customers.... >>

BizReport | Loyalty Marketing May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to... >>

BizReport | Loyalty Marketing December 14, 2011

Top 3 tips to build customer loyalty in 2012

Despite the fact that shoppers have spent more than $25 billion in online purchases this holiday season, the economy is still a factor for many merchants - both online and offline. Yes, people are spending for the holidays, but historically... >>

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