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BizReport | Loyalty Marketing August 17, 2020

Study: Personalization driving loyalty

For merchants and marketers wanting to make a bigger impression on their customers, it's time to get personal. That is a key takeaway from new Formation data which finds, among other things, that personalization continues to push brand loyalty, with... >>

BizReport | Loyalty Marketing June 06, 2019

Study: Quality key for loyalty programs

When it comes to building a loyal customer base, the quality of products is key for merchants and marketers. That's a key takeaway from new Yes Marketing research which found the product quality and value are the top factor for... >>

BizReport | Loyalty Marketing May 14, 2019

Study finds experience key to engaging loyalty members

Loyalty programs continue to build, drawing new members every day, but one new report indicates that rather than pricing or even product superiority, the brand experience is now key to engaging loyalty program members. ... >>

BizReport | Loyalty Marketing February 03, 2017

Expert: How to bolster loyalty programs now

According to a recent Walker Sands study, marketers are set on increasing their loyalty spending over the next year. While loyalty marketing is always a bright idea, one expert offers tips for brands to get the most from their loyalty... >>

BizReport | Loyalty Marketing December 15, 2016

Expert: How to use loyalty programs to drive sales

While most think of loyalty programs as a way to deepen the engagement with consumers - and they are - there is another reason to get involved with a loyalty or rewards program: to drive sales. Here are three tips... >>

BizReport | Loyalty Marketing August 11, 2016

How to create a flexible loyalty program without annoying shoppers

Flexible loyalty is a fast-rising buzzword in the digital space. Flexible means shoppers have choices when it comes to how points are earned, and where and when they can be redeemed. The problem is that many programs aren't flexible. Here... >>

BizReport | Advertising archives December 02, 2015

How to use rewards messaging this holiday season

Rewards messaging may be a new tactic for marketers to make this holiday season. While most campaigns are already firmly entrenched, one expert believes rewards messaging can help brands better connect with loyal shoppers. ... >>

BizReport | Loyalty Marketing October 09, 2014

Retailers: Why you need everyday earners not just occasional shoppers

Retailers have many programs, channels and strategies to get more shoppers through their doors. However, in the shuffle of opportunities some may have forgotten one key: that people who return time and again, even if they only spend a few... >>

BizReport | Loyalty Marketing November 26, 2013

How loyalty programs are changing how businesses, consumers interact

As people's lives become ever busier and busier, making it simple to first earn and then redeem loyalty program rewards is becoming more important to both keeping and engaging customers. Because of that, programs are focusing more on making both... >>

BizReport | Loyalty Marketing October 25, 2013

Top 3 tips to improve loyalty program participation

Loyalty programs are offering more relevance in their promotional strategies, aligning the value of their offers to the value of the customer. These more targeted, invitation-only promotions reward loyalty at the individual member level. But still, there is a lag... >>

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