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BizReport | Loyalty Marketing August 17, 2020

Study: Personalization driving loyalty

For merchants and marketers wanting to make a bigger impression on their customers, it's time to get personal. That is a key takeaway from new Formation data which finds, among other things, that personalization continues to push brand loyalty, with... >>

BizReport | Loyalty Marketing July 07, 2020

Study: Experience key to loyalty

There has been tremendous growth to online shopping as consumers were forced to push many things, from grocery shopping to clothing and apparel, to the digital space. And according to one new report, this move has underlined the importance of... >>

BizReport | Loyalty Marketing May 25, 2020

Study: Digital incentives key to engagement

Americans like their rewards. This has been known throughout the ad industry for decades, but new data out from MasterCard finds that digital rewards are just an important to many consumers as physical rewards. ... >>

BizReport | Advertising May 12, 2020

Study finds consumers want deeper brand connections

Gone are the days when a shopper simply wanted a good product sold at a good value. According to new data they now want connections with their favorite brands, and those connections include giving back to brands. ... >>

BizReport | Loyalty Marketing April 22, 2020

How to build brand loyalty across devices

With more and more ways for consumers to interact - and buy - from brands it may seem simple enough to improve product ROI. The problem is that many brands either don't have the capability to or the knowledge to... >>

BizReport | Advertising April 10, 2020

Expert: How brands can improve Coronavirus response

Consumers are getting emails and seeing thousands of ads focused on how businesses are responding to the COVID-19 pandemic. But instead of this content reassuring consumers, many are finding the messaging off-putting. One expert explains why - and what brands... >>

BizReport | Email Marketing April 02, 2020

Study: Email key to lifecycle gr owth

Email continues to be an important part of consumers' marketing journey as well as being key to the lifetime value of a consumer to a business. That is a key takeaway from the Data & Marketing Association's new Marketer Email... >>

BizReport | Loyalty Marketing March 18, 2020

Expert IDs shopper loyalty connection

Returning customers, especially in Q1, may be more important - and lucrative - that retailers knew. According data out from Cardlytics, returning customers who do not lapse as buyers between the holiday season and Q2 are more likely to make... >>

BizReport | Advertising March 17, 2020

Poll: Even B2B brands need a purpose

Several studies have shown that consumers want to know what brands' stances are on renewable resources to how they support different non-profit causes. New data indicates that businesspeople are just as interested in the purpose of the businesses with whom... >>

BizReport | Loyalty Marketing March 13, 2020

The importance of Q1 to overall strategy

Keeping a store top-of-mind is increasingly important because the digital space makes it easy for consumers find more selection, better pricing and better experiences with the click of a mouse. New data out from Cardlytics suggests that Q1, a time... >>

BizReport | Loyalty Marketing February 13, 2020

Top 3 tips to strengthen brands' loyalty programs

Ten punches at a coffee shop gives a coffee drinker a free beverage. Higher percentages off to email list subscribers. Including a percentage-off offer with a receipt. These are all ways brands are trying to build their loyalty base. But,... >>

BizReport | Loyalty Marketing February 11, 2020

Expert: True loyalty less about about buying more

When it comes to identifying loyal customers too many marketers are focused on how often a shopper actually makes a purchase, either online or offline. That, according to one expert, is a key issue with many brands' loyalty programs -... >>

BizReport | Ecommerce January 14, 2020

Expert: How to create a digital B2B strategy

B2B buying has traditionally been something that Boomers excelled at, but with more Boomers retiring every day it is leaving a hole in how some businesses do business. Especially as Gen Xers and Millennials are more likely to buy online... >>

BizReport | Advertising January 09, 2020

Experts: 2020 calls for an ROI focus, not cost focus

There is a lot of automation going on in the digital space, from chat bots to some automated order filling. But, according to once expert, 2020 won't be the Year of the Robot. Instead, it will be a year in... >>

BizReport | Ecommerce January 03, 2020

Experts: Merchants to increase experience factor for shoppers

It's no secret that experience is key for many shoppers, both online and offline. And as merchants and brands push into 2020 they're bringing a focus on experience with them. Here's how experience will change both online and offline shopping... >>

BizReport | Loyalty Marketing December 31, 2019

Top trends that will impact SPO in 2020

2019 was a big year for supply-path optimization and premium media buying, and some experts believe 2020 will have even more impact on SPO and media buying entities. Here are five trends to watch for the new year. ... >>

BizReport | Ecommerce December 30, 2019

Report: BOPIS key to 2019 holiday success

Mobile is important and consumers are clicking through on email messages, but the big winner during the 2019 holiday season is BOPIS. That is a key takeaway from Accenture Strategy's holiday wrap up which found that buy-online pick-up-in-store orders were... >>

BizReport | Ecommerce December 13, 2019

Study: 1 in 4 fooled into counterfeit buys

While the increase in digital shopping is good for most merchants and brands, there is a downside: counterfeit. And, according to one new report, the amount of people fooled into buying counterfeit goods continues to grow.... >>

BizReport | Advertising archives October 23, 2019

Expert: Why targeting isn't always working for brands

Using data to better target advertising to the right consumer is a typical occurrence for most brands and marketers. Yet, many still don't see a return on investment for their efforts. So, is the data wrong? Or is it the... >>

BizReport | Mobile Marketing October 17, 2019

Study finds phone addiction real, loyalty moving mobile

Consumers the world over are more attached to their phone every day. To the point that, according to one report, more than half of people will reach for a phone first thing in the morning, even before speaking to another... >>

BizReport | Advertising archives September 03, 2019

Expert: How hyper-personalization and data are changing advertising

Data is becoming more abundant, available, and usable for more than just targeting.  Data sources can include brand, geo/browser, cookie, third-party, social, real-time, publisher, contextual, user-generated, weather and decisioning platforms. For the first time in the history of advertising, brands... >>

BizReport | Ecommerce archives July 26, 2019

Reports: Experience key to engagement

Two new reports are an indicator that brands need to be focused on the customer experience. According to researchers, connection and personalization are key for customer engagement, as if the quality of the ad environment.... >>

BizReport | Advertising archives July 24, 2019

Forecast: Ad fraud to skyrocket

Over the next four years, advertising fraud is expected to skyrocket and could cost North American businesses up to $100 million per day. That's a key takeaway from a new report out from Juniper Research and TrafficGuard. Their state of... >>

BizReport | Blogs & Content archives July 18, 2019

Study: Fake reviews harming brands

In the digital space, merchants and brands are encouraged to include product reviews as part of their site content. Product pages need reviews, listings on sites like Amazon need reviews, and content on sites like YouTube need reviews. But, one... >>

BizReport | Loyalty Marketing June 27, 2019

Study: Trust key to engagement

There is a growing divide between retailers and consumers and the divide is centered on trust and communication. Researchers with Yes Marketing found only 7% of consumers believe brands do not contact them often enough while more than one-third say... >>

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