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BizReport | Loyalty Marketing May 22, 2013

Survey: UK consumers re-think loyalty to brands

If UK brands are finding it tough to acquire and retain loyal customers, it may have something to do with the country's tough economic environment, as a recent survey from Epsilon suggests. ... >>

BizReport | Loyalty Marketing May 16, 2013

Mobile the boost loyalty programs need

The latest Loyalty Report from Maritz Loyalty Marketing found that almost half of loyalty program members have stopped participating in one or more programs over the past year. Using mobile apps to engage consumers in loyalty programs could be the... >>

BizReport | Loyalty Marketing May 13, 2013

Survey: How to get Moms to engage

Mother's Day has passed but that doesn't mean advertisers need to give up on engaging moms for the next 365 days. New data out from PunchTab offers insight into how brands can do a better job of engaging moms, even... >>

BizReport | Loyalty Marketing April 29, 2013

Brits don't care for travel-related loyalty schemes

Less than one in five Brits is enamored by travel industry loyalty schemes, according to an academic from the Lucerne University of Applied Sciences and Arts. ... >>

BizReport | Loyalty Marketing April 22, 2013

Release to gamify Android apps

Gamification, or offering consumers rewards, virtual or physical goods, in exchange for some type of interaction is growing in popularity. With more people engaging with ads through social media, a space where they've become accustomed to playing online games, it... >>

BizReport | Ecommerce April 19, 2013

E-commerce: Little problems cause biggest issues

If you can't easily find what you're looking for in a store, you leave, right? According to new research from Redwood Software, the same behavior is to be found online. ... >>

BizReport | Mobile Marketing April 18, 2013

Mobile social media engagement is not all about deals and discounts

Mobile video advertising company, Rhythm NewMedia, has published new figures that reveal that consumers are not always after a freebie or coupon when engaging with brands via social media. ... >>

BizReport | Mobile Marketing April 18, 2013

Sponge: Three-quarters of major U.K. retailers lack free in-store wi-fi

In the U.K., demand for free wi-fi is high and millions of people use the service in stores, cafes, restaurants and bars every week. However, according to a new survey from mobile marketing agency Sponge, three-quarters of the country's major... >>

BizReport | Loyalty Marketing March 12, 2013

80% of diners would sign up for a loyalty program, if only you had one

Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today's diner doesn't want to fumble through a purse bulging with their tokens of loyalty; most now have a device in their pocket that is... >>

BizReport | Ecommerce February 14, 2013

Survey: Customers disconnected from UK brands

New data out from Strativity may have some UK brands rethinking their consumer contacts. According to the data, many UK companies are killing their customer relationships - and many don't know why.... >>

BizReport | Social Marketing February 07, 2013

New dashboard reveals which brands have the most loyal Facebook Fans?

Want to know which brands on Facebook have the most loyal Fans? A new dashboard from a Facebook Insights Preferred Marketing Developer can tell you just that.... >>

BizReport | Loyalty Marketing February 07, 2013

Platforms use social, loyalty space to improve reach

Two platforms are using the social space to improve customer loyalty and overall brand reach - and helping brands see increased engagement in the process. Here's how:... >>

BizReport | Loyalty Marketing January 28, 2013

ExactTarget: Marketers and consumers "a different breed"

Listen up marketers. You may think you know what today's consumers want and how they want it, but you're not the average consumer, so put your personal biases aside and tune in to ExactTarget's new "Marketers from Mars" study. ... >>

BizReport | Social Marketing December 17, 2012

SocialVibe: Too many social media updates turn off consumers

Consumers on social media are sensitive to update overload from brands they have connected with, according to a survey sponsored by SocialVibe, which points to a need for brands to get the engagement balance right.... >>

BizReport | Loyalty Marketing September 03, 2012

Travel: Responding to customer reviews increases loyalty and bookings

Hotels are missing out on a valuable opportunity to create loyalty and interest when they fail to respond to reviews customers leave online, according to new research from online reputation experts TrustYou. ... >>

BizReport | Loyalty Marketing July 19, 2012

Empathica: Few shoppers believe their feedback has an impact

When a consumer provides you with feedback, what do you do with it? More than half of consumers believe their feedback is ignored, according to new research from Empathica Inc. ... >>

BizReport | Mobile Marketing June 29, 2012

Apple app downloaders 52% more loyal than Android

Consumers who download apps to an iPhone or iPad are far more loyal to those apps than users of smartphones and tablets running Google's Android, according to new data from mobile app analytics firm Localytics.... >>

BizReport | Loyalty Marketing June 21, 2012

Plink, LocalResponse up the ante for local consumers

Loyalty is going mobile for one platform. Plink, a loyalty/rewards program which enables consumers to earn rewards for shopping with or dining at their favorite stores and restaurants will begin a mobile phase in July.... >>

BizReport | Loyalty Marketing May 29, 2012

First contact resolution a must for successful customer service

Great customer service can boost key online metrics and is important to success in today's social climate. As consumer expectations rise, tolerance for poor service decreases. ClickFox's second annual Consumer Tipping Points survey reveals what customer service issues frustrate consumers... >>

BizReport | Loyalty Marketing May 28, 2012

Just 16% reap business benefits of single customer view

While 72% of businesses in the UK know using customer data will improve business and customer satisfaction, just 16% have a true single customer view (SCV) in place, according to a new survey by Experian. ... >>

BizReport | Loyalty Marketing May 07, 2012

What prompts loyalty from affluents?

The affluent market is one most retailers want to tap into. A new study from Motista, focused on data from Q1 2012, may shed light on this subject. Of particular interest is that many affluents surveyed reports they liked retailers... >>

BizReport | Social Marketing April 27, 2012

"Likes" ineffective measure of brand success

New research reveals that Millennials don't hang out on Facebook Pages they have "Liked" and the vast majority hit the "Like" button never to return.... >>

BizReport | Ecommerce April 02, 2012

Research: 69% consumers cut ties with companies that mishandle personal data

It's a no-brainer that companies that mishandle consumer data risk losing customers. New research from database marketing company Transactis reveals the extent of the potential damage. ... >>

BizReport | Social Marketing March 29, 2012

Social media is new customer service frontier

More and more consumers are turning to the likes of Facebook and forums to voice complaints and search for information, according to a new report from TNS, drastically changing the face of customer service. ... >>

BizReport | Loyalty Marketing March 20, 2012

Studies: Despite increased data breaches customers remain loyal

A new poll from Harris Interactive, on behalf of FileTrek, finds that most Americans remove confidential company information from their offices. Of the 90% who do this 79% say it's probably grounds for termination. ... >>

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