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BizReport | Loyalty Marketing September 30, 2016

Today's consumers want more from loyalty programs

There is a big demand for loyalty programs in the UK, particularly among older Brits, according to new research from loyalty marketing agency ICLP, with more than half claiming they would be more motivated to shop frequently with a brand... >>

BizReport | Loyalty Marketing August 01, 2016

Mobile wallets key drivers of coupon, loyalty program use

The adoption of mobile wallets depends, in part, on age and wealth. However, new research from Urban Airship reveals another factor driving adoption - what else is in a mobile wallet. ... >>

BizReport | Loyalty Marketing July 26, 2016

Loyalty schemes require more relevancy and personalization

Almost all consumers in the UK have, at some point, joined a loyalty program. However, according to new research from 3radical, consumers want those programs to understand them better and provide more relevant rewards and promotions.... >>

BizReport | Loyalty Marketing March 29, 2016

Surge in growth of card-linked loyalty and promotions

The annual Card-Linking Industry Survey by the CardLinx Association reveals rapid growth in card-linked loyalty programs driven by consumer use of smartphones and technology.... >>

BizReport | Mobile Marketing January 26, 2016

Half of consumers want clicks on mobile ads to take them to a coupon

A new report from mobile marketing firm Vibes reveals the substantial opportunities retailers and brands now have to drive million-dollar ROI through the use of mobile coupon, loyalty and messaging programs. ... >>

BizReport | Loyalty Marketing September 01, 2015

Study: What consumers really want from loyalty programs

The takeaway from a new Excentus report is simple: consumers want rewards programs that will impact them financially in the short-term, not at a vague spot in the future. According to researchers rewards programs that impact household budgets are making... >>

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