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BizReport | Mobile Marketing October 06, 2011

Location-based coupon users harbor privacy concerns

Despite almost half of mobile users having some concerns about privacy when using location-based coupons, their usefulness is such that most are happy to push these worries to one side, found a new survey from Prosper Mobile Insights.... >>

BizReport | Mobile Marketing April 14, 2011

Consumer interest in LBS low, social networkers most likely users

Location-based apps - everyone is talking about them but is anyone actually using them? Not really, according to new research from digital marketing agency White Horse, because no-one is too sure what they're actually for or whether they're safe to... >>

BizReport | Mobile Marketing February 14, 2011

Microsoft: LBS users aren't broadcasting their location to others

Smartphone ownership is rising and, once curious users catch on, so will location-based services, surmises a report commissioned by Microsoft and conducted by Cross-Tab Marketing Services & Telecommunications Research Group. But most location-based services users aren't onboard to broadcast their... >>

BizReport | Mobile Marketing November 05, 2010

Pew: Location-based services used by very few

With all the buzz surrounding location-based services you could be forgiven for thinking that every man and his dog are doing it. However, according to new figures from the Pew Research Center, most aren't checking in.... >>

BizReport | Ecommerce archives July 14, 2010

Domino's reaps rewards from slice of social

Pizza business Domino's reports more customers than ever are logging on to order takeaways in the U.K., resulting in a 60% rise in Internet sales. ... >>

BizReport | Mobile Marketing June 03, 2010

Berg Insight predicts significant growth in European location-based service revenues

Revenues from location-based services in Europe are set to almost double over the next five years thanks to increasing sales of smartphones, according to new research from Berg Insight.... >>

BizReport | Mobile Marketing April 26, 2010

MMA: Location-based mobile ads outperform other formats

Location, location, location. Not just a motto used by real estate agents but now also a mobile marketing mantra. New research from the Mobile Marketing Association and Luth Research has found location-based mobile marketing to yield significantly more response than... >>