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BizReport | Advertising March 04, 2010

Placecast's ShopAlerts puts consumers in driving seat

If there's one thing that will kill a consumer communications channel it's spam, and mobile is perhaps the channel most ripe for the unscrupulous. Placecast's location-based advertising service gives consumers the control they need to ensure they get only the... >>

BizReport | Mobile Marketing February 01, 2010

Google AdWords adds click-to-call service for mobile marketers

After a successful beta trial, Google has added its click-to-call service in AdWords, which allows consumers to simply click on a telephone number from an ad to be connected to a local outlet.... >>

BizReport | Mobile Marketing October 20, 2009

Consumers keen to be kept abreast of deals via mobile

Few mobile users currently receive alerts about specials, deals or sales being offered by their preferred outlets via their devices but, according to a new survey by Harris Interactive and 1020 Placecast, many would be interested in such a service.... >>

BizReport | Mobile Marketing June 04, 2009

New platform offers GPS location-based ads

This week Technocom has launched SpotOn GPS, a first of its kind ad solution for US marketers. SpotOn GPS gives marketers access to the first navigation and search app integrated with mobile marketing. ... >>

BizReport | Mobile Marketing May 25, 2009

Mobile coupon apps aid location-based marketing

Once a mantra uttered by property developers and real estate agents, "location, location, location" is now the goal of many marketers, especially those in the mobile marketing sphere.... >>