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BizReport | Advertising January 27, 2017

Top 3 tips to improve location targeting

Inaccurate location, even when slight, can dramatically skew an entire dataset, especially when the context surrounding a location is concerned. Here are 3 tips to improve location targeting. ... >>

BizReport | Advertising July 12, 2016

Expert: Why brands must understand location intelligence

While many brands are quickly familiarizing themselves with artificial intelligence, one expert believes businesses must go further. Local Intelligence, he says, can be quite beneficial for most online brands. ... >>

BizReport | Mobile Marketing June 17, 2016

Forecast: Strong push for mobile LBS coming

Look for mobile brands to earmark more budget dollars for location targeting. That's the word from BIA/Kelsey's new US Local Advertising Forecast (2016); researchers predict that location targeted mobile ad spending will increase from less than $10b last year to... >>

BizReport | Mobile Marketing October 21, 2015

84% of Millennials act on push notifications, but not if they are too pushy

Nearly all Millennials use location-based services and are happy to to receive push notifications from their favorite brands, but new research from Retale reveals that brands can push the wrong buttons. ... >>

BizReport | Advertising August 04, 2015

Study: Most mobile brands using geo-targeting

When it comes to engaging mobile customers, a majority of brands in the mobile space are using location. that's according to xAd's new Global Location Snapshot, which shows 80% of global brands are now geo-targeting consumers.... >>

BizReport | Advertising July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world.... >>

BizReport | Advertising July 27, 2015

Brands: Why you need to improve on location

In real estate experts tell us, "location, location, location". One expert says a similar mantra - one of location data - could be used with online marketing. Brands need to up their location game, says one expert, if they want... >>

BizReport | Advertising October 13, 2014

Facebook launches ads with hyper-local focus

Facebook has introduced new ads that will make targeting more precise and increase reach by allowing businesses to select a radius in which they want to advertise. ... >>

BizReport | Mobile Marketing September 17, 2014

Location accuracy analysis reveals improvement for mobile ad campaigns

The latest Location Score Index from location-based ad network Thinknear is good news for mobile marketers with a marked increase in accuracy recorded.... >>

BizReport | Mobile Marketing August 07, 2014

Consumers' mobile tracking fears allayed with incentives

Consumers will put aside mobile tracking privacy concerns if rewarded with coupons, sales promotions and shorter checkout times, according to a new report from ad engagement firm PunchTab.... >>

BizReport | Mobile Marketing July 15, 2014

easyJet to trial iBeacon at select European airports

Just as iBeacons can help shoppers navigate a store and personalize the experience, that same functionality may soon become prevalent in airports following a scheme being put into place by airline easyJet.... >>

BizReport | Mobile Marketing June 09, 2014

Mobile app users happy to opt-in to location-tracking

Assumptions surrounding consumers' dislike of being 'stalked' by mobile marketers have been quashed by new research from mobile marketing provider Urban Airship.... >>

BizReport | Mobile Marketing November 28, 2013

Research highlights dominant role of mobile in restaurant searches

New research reveals the high conversion rate of mobile-driven restaurant searches in the UK and the crucial role mobile now plays in the path to purchase.... >>

BizReport | Mobile Marketing October 02, 2013

JiWire release to add value to mobile commerce

New this week from JiWire, a release that pushes location to mobile indices, adding value to mobile ad budgets. The JiWire Location Conversation Index (LCI) measures whether mobile users served an ad later visited a store location, giving retail brands... >>

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