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BizReport | Advertising archives August 02, 2017

Why location analytics are key to retail health

While the number of online and mobile purchases continues to increase, some research shows that nearly two-thirds of mobile shoppers are also visiting physical stores on a weekly basis to try on, touch, or hold products before buying. That, according... >>

BizReport | Advertising archives January 27, 2017

Top 3 tips to improve location targeting

Inaccurate location, even when slight, can dramatically skew an entire dataset, especially when the context surrounding a location is concerned. Here are 3 tips to improve location targeting. ... >>

BizReport | Advertising archives October 16, 2015

Top 3 tips for better geo-targeting

Location-based marketing isn't dead by any stretch of the imagination, but according to one expert there are ways to be location marketing right, engaging customer. And there are ways that won't bring any more customers in to your business. ... >>

BizReport | Research archives December 12, 2012

Nexage: LBS shows strong growth

With more consumers converting from feature to smartphones and adopting tablets to stay hyper connected, it is no surprise that advertisers and brands are also pushing hard into the mobile space. According to a new report from Nexage, mobile CPMs... >>

BizReport | Advertising archives August 17, 2012

Study: We're creatures of habit, even with options

There may be different restaurants and stores on every corner, but a new study shows we humans are creatures of habit. Even with multiple choices. JiWire has unveiled the Location Graph which correlates behaviors with location to create an anonymous... >>

BizReport | Mobile Marketing June 25, 2012

Study: Location-tagging growing in importance for people

A new study out from JiWire indicates more and more consumers are location-tagging photos snapped and shared on the go from mobile devices. In fact, according to the report 72% prefer taking on-the-go pictures with a mobile device rather than... >>

BizReport | Mobile Marketing June 15, 2012

10m shoppers have signed on for mobile alerts

More consumers are looking for store information, deals and even locations from mobile devices while shopping brick and mortar stores. One hub they're leaning on - Placecast's ShopAlerts, which has pushed past the 10 million member mark.... >>

BizReport | Ecommerce archives February 28, 2012

MerchantCircle upgrade offers localized options for merchants

MerchantCircle isn't new to the online space, but an upgrade of their infrastructure may make it seem so to both local businesses and consumers. This morning they are unveiling a new look and new opportunities for local businesses to connect... >>

BizReport | Mobile Marketing April 29, 2011

White Horse report shows consumers aren't adopting geolocation

Although behavioral targeting is still a go-to for many marketers, some experts believe location-based targeting is the better option. The problem? Consumers aren't jumping for joy at the thought of marketers 'tracking' them as they go about their day. ... >>