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BizReport | Mobile Marketing November 18, 2014

Top 3 tips for strong LBS campaigns

Geo-location, iBeacon technology and the like are great tools for engaged customers, but many consumers are still oblivious to geo-location based messaging from an app. Still, mobile is expected to have a huge impact on the 2014 holiday seasons, here... >>

BizReport | Mobile Marketing February 15, 2012

JiWire: 74% of mobile influenced by location-sensitive ads

Here's another point for location based advertisers: data from JiWire shows 74% of mobile users who see location based messages take action based on that ad. The data is available from JiWire's new Mobile Audience Insights Report. ... >>

BizReport | Mobile Marketing February 08, 2012

Study reveals content mobiles really look for

Data has shown for several months now that tablet and smartphone consumers are engaging with content - news, entertainment, games - but a new report from Greystripe shows which specific types of content are getting the most play. And, perhaps... >>

BizReport | Advertising archives October 14, 2011

HopStop release offers free assist to local businesses

A new release from HopStop is likely to get a lot of attention from local businesses from the price-point alone. It's free. The new offering allows small and local businesses within New York's 5 boroughs to create and launch geo-targeted... >>

BizReport | Mobile Marketing September 08, 2011

Pew: One-quarter mobiles using LBS

When it comes to mobile, consumers want instant gratification which is pushing many to use location based services. According to new data from the Pew Internet and American Life Project about one-quarter of American adults (28%) are using mobile or... >>

BizReport | Mobile Marketing May 10, 2011

Half of British teens have no clue what Foursquare is

Nearly half (48%) of British youngsters have never heard of geo-location services such as Foursquare, Facebook Places, Gowalla, or Scvngr found a new survey by UK-based youth communications agency Dubit.... >>

BizReport | Mobile Marketing May 02, 2011

Why privacy is a big issue for mobile consumers

Sixty percent of smartphone users aren't opting-in or turning on location based services from their mobile phones. This is an issue for both local and national businesses in the mobile space, because the ability to target a consumer based on... >>

BizReport | Mobile Marketing April 29, 2011

White Horse report shows consumers aren't adopting geolocation

Although behavioral targeting is still a go-to for many marketers, some experts believe location-based targeting is the better option. The problem? Consumers aren't jumping for joy at the thought of marketers 'tracking' them as they go about their day. ... >>