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BizReport | Advertising archives October 16, 2015

Top 3 tips for better geo-targeting

Location-based marketing isn't dead by any stretch of the imagination, but according to one expert there are ways to be location marketing right, engaging customer. And there are ways that won't bring any more customers in to your business. ... >>

BizReport | Mobile Marketing January 18, 2013

85% of marketers to up spend on mobile

Most marketers now use, or plan to use, mobile as part of their marketing mix. A new survey by the Association of National Advertisers and MediaVest reveals that a significant number plan to increase their mobile marketing budgets in the... >>

BizReport | Mobile Marketing October 02, 2012

Urban Airship releases LBS option for marketers

A new location based option is on the market for brands and advertisers. From Urban Airship, the Location Messaging Service gives brands the ability to target to a location while ensuring the relevancy of the messaging. The platform uses push... >>

BizReport | Research archives March 13, 2012

Brands: How to do personalization better

Over the past few months buzzwords like 'personalize' and 'local targeting' have been batted around - a lot - in the online space. Some brands have jumped in, trying to create a personalized, local experience online only to see few... >>

BizReport | Mobile Marketing February 15, 2012

JiWire: 74% of mobile influenced by location-sensitive ads

Here's another point for location based advertisers: data from JiWire shows 74% of mobile users who see location based messages take action based on that ad. The data is available from JiWire's new Mobile Audience Insights Report. ... >>

BizReport | Mobile Marketing November 25, 2010

Retailers welcome shoppers with rewards via mobile

Imagine being able to reward a potential customer for simply walking through the door of your store. That's exactly what a new app from Shopkick does, and more.... >>

BizReport | Advertising archives July 08, 2009

Danoo acquires Ideacast

Location based media network Danoo is set to acquire Ideacast, a captive television advertising provider. The acquisition gives Danoo one of the biggest location-based media platforms. National CineMedia (NCM) and Kleiner Perkins Caufield & Byers (KPCB) will hold minority stakes... >>