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BizReport | Advertising August 02, 2017

Why location analytics are key to retail health

While the number of online and mobile purchases continues to increase, some research shows that nearly two-thirds of mobile shoppers are also visiting physical stores on a weekly basis to try on, touch, or hold products before buying. That, according... >>

BizReport | Advertising June 21, 2016

Expert: Brands not served by traditional location data

A recent study found location data was accurate to within about 30 meters, but one expert believes differently. He says brands are not being served by location data - here's why. ... >>

BizReport | Advertising April 13, 2016

Ad Roundup: Location, data key to platforms

In today's advertising roundup: a new solution that should help salespeople better engage leads, and a localized platform joins the NAI. ... >>

BizReport | Advertising December 04, 2015

Top 4 LBS tips for 2016

Location, location, location. According to one expert, location will be a crucial part of brands' 2016 success. Here's why. ... >>

BizReport | Advertising July 29, 2015

Top 3 tips that will help you use location more accurately

Location data provides a plethora of insight into consumers on a very granular level. It provides context around where, when and how consumers are interacting with brands as they traverse between the physical and digital world.... >>

BizReport | Mobile Marketing July 09, 2013

Factual release bridges location data, mobile apps, ads

Today a new release in the mobile space may open the burgeoning market for even more advertisers. From Factual, the Geopulse Audience and Geopulse Proximity tools, which bring location data into the mobile app and ad space.... >>

BizReport | Mobile Marketing June 21, 2013

Top 3 tips to improve location based campaigns

According to xAd, Geofencing has become the most popular location-targeting technique and is used in 55% of location-based advertising campaigns. There are still a lot of misconceptions about the use of Geofencing however. Here's how geofencing can assist your mobile... >>

BizReport | Mobile Marketing April 08, 2011

Three questions with HopStop CEO Joe Meyer

Brands are flocking to a new app in the mobile space. From HopStop, the mobile and commuter friendly app helps consumers stay in touch with brands they like through mobile content and information.... >>

BizReport | Mobile Marketing March 01, 2011

AT&T signs Placecast for massive ShopAlerts option

Mobile alerts are headed for the mainstream in the US. While location based shopping alerts aren't new to most Western consumers, the new deal between mobile provider AT&T and Placecast may make location based alerts simpler to use for a... >>

BizReport | Mobile Marketing September 06, 2010

ABIResearch: Location based spend to top $1.5 billion in 2015

Brands may not be spending a large amount of advertising budgets on location based advertising now, but just wait a couple of years. According to a new report from ABIResearch the location based mobile ad spend should reach $1.8 billion... >>

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