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BizReport | Advertising June 06, 2007

Local media focus marketing efforts online

A new report from Borrell Associates indicates that the battle for local advertising dollars is increasingly headed online. According to the report, because more advertisers are turning to the web more local media outlets (television, newspapers, radio stations and businesses)... >>

BizReport | Search Marketing April 24, 2007

NearbyNow pulls local retailers into mobile search

With the addition of several more cities to it's national network, NearbyNow is enticing more local retailers to become a part of local search campaigns. There are now retailers in 27 cities across America participating in the national mall advertising... >>

BizReport | Search Marketing March 21, 2007

Local ads allowed on metro mapping site

Local advertisers looking for a new way to interact with users may have found it with a city mapping website. HopStop.com provides maps and walking directions for mass transiters, and now local advertisers can offer coupons and other ads to... >>

BizReport | Advertising March 06, 2007

Newspapers sell more local online video ads

A new report predicts 43% growth for local online video advertising in 2007, but the medium making the most isn't television. According to the report, newspapers are actually selling more online video ad revenue than broadcasters are.... >>

BizReport | Search Marketing March 02, 2007

CitySearch set to buy InsiderPages

Research has shown that customer reviews of products and services are a good way for marketers to boost revenue. Local businesses advertising with IAC, parent company of CitySearch and Ask.com, will have another outlet for consumer reviews with IAC's purchase... >>

BizReport | Mobile Marketing February 12, 2007

Consumers Prefer National Language Over English

A research report entitled 'Can’t Read, Won’t Buy' has found that global online buying preferences are heavily influenced by local language use. Common Sense Advisory, the firm that conducted the study, analyzed over 2,400 consumers in Europe, Asia and South... >>