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BizReport | Search Marketing November 08, 2017

Expert: How local search can help marketers now

Localizing ads, both visual and search, might be the key to marketers' holiday seasons. That, according to one expert who believes unifying local digital marketing with organic listings and search management can help smaller brands compete. ... >>

BizReport | Search Marketing March 16, 2015

Study: Mobile key for local search

Search is going mobile - fast. That is the takeaway from a new Local Search Association study which indicates that most (60%) of local searches now originate from smartphone and tablets. This trend, find the report authors, is also defining... >>

BizReport | Ecommerce May 30, 2013

How local shoppers are completing the buy cycle

When it comes to engaging local shoppers, it isn't enough just to have a website or a physical store location. New data out from Local Market Launch shows how these shoppers are engaging, researching and buying products - which should... >>

BizReport | Search Marketing May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.... >>

BizReport | Search Marketing March 15, 2013

Study: YP.com outperforming local search

In the local space an old - and previously offline - option is taking center stage. One recent study found that YP.com, the online hub for Yellow Pages, is outperforming local search options, including Google Maps, when it comes to... >>

BizReport | November 12, 2012

91% of national brands to up local marketing efforts in 2013

A new survey from marketing technology firm Balihoo Inc. reveals over 91% of national brands plan to increase local marketing efforts in 2013, with digital leading the way.... >>

BizReport | Search Marketing October 10, 2012

Ooops! Chitika network error inflates Google's local search volume data

On Monday this week I reported on new research from Chitika that suggested 43% of Google search queries had local intent and three-quarters of the search engine's local traffic came from mobile devices. Well, Chitika got it wrong and today... >>

BizReport | Search Marketing October 08, 2012

More than 4 in 10 Google search queries are local

New data released by ad network Chitika reveals the massive rise of local search volumes across search engines.... >>

BizReport | Search Marketing May 19, 2011

Businesses in UK investing more heavily in mobile, local search

A new report from Econsultancy and Guava reveals twice the number of client-side marketers in the UK are now involved in mobile search.... >>

BizReport | Search Marketing May 18, 2011

Forecast: Local Search revenues to push $8 billion by 2015

Add another advertising option to local businesses plate: local search is set to rev up in the next four years. According to an updated forecast from BIA/Kelsey Group, local search advertising revenues should surpass $8 billion by 2015.... >>

BizReport | Search Marketing August 03, 2010

Hey marketers, consumers are moving to mobile, are you?

If you've been toying with the idea of moving some of your local search budget to mobile then perhaps the findings of recent research by comScore, for the Yellow Pages Association, will help make up your mind. ... >>

BizReport | Mobile Marketing March 01, 2010

Opera: Google dominates in mobile web search market

People's preference for Google appears to be translating from the traditional search domain to the mobile space, according to a new report from Opera Software.... >>

BizReport | Search Marketing June 09, 2009

Report: Churn may be spoiling local search

Local search may not hold the golden egg that marketers are in search of in these hard economic times. According to a new report from Borrell Associates, although local search is helping marketers in the short-term, in the long-term it... >>

BizReport | Ecommerce May 04, 2009

Localeze offers 'Confidence' score

Local marketers could get a boost from a new Localeze offering. The Localeze Confidence Score launched a few days ago taking up the position of 'more relevant' search results. The tool bases search results on queries from consumers looking for... >>

BizReport | Search Marketing May 04, 2009

Local search hub Centerd offers content-by-intent

Local search is a curious thing. Businesses many times found either by direct navigation or by accident. Local search engine Centerd could change that by offering local search results according to the intent of the query. ... >>

BizReport | Search Marketing May 04, 2009

comScore: Growth of local search outpacing regular search

According to new figures from comScore, the use of search tools to find local businesses, products or services grew 58% last year to reach an annual total of 15.7 billion searches.... >>

BizReport | Internet February 23, 2009

Study: Consumers now use search engines over Yellow Pages

Almost a third of local business searches are now carried out online, according to a comScore study sponsored by TMP Directional Marketing, making search engines a primary source for seeking local services.... >>

BizReport | Search Marketing February 23, 2009

Study: Bigger return from search than yellow pages

Now, this isn't a suggestion that local businesses shut out ads or listings in the local phone book, but according to a recent comScore/TMP Directional Marketing study local search may be a bigger benefit to local marketers. Researchers have found... >>

BizReport | Ecommerce January 23, 2009

Nearly half of small businesses have no website

It's 2009, yet many small businesses haven't made their presence felt on the Internet, and even those that have aren't putting enough time and effort into making online marketing work for them. Such are the results of a Webvisible/Nielsen Online... >>

BizReport | Ecommerce December 19, 2008

Krillion powers product search at YellowPages.com

Just in time for last minute holiday shoppers, YellowPages.com has partnered with Krillion for product search. Krillion is a local shopping search engine. This partnership gives consumers the ability to search for products online, locally, to determine which local stores... >>

BizReport | Research October 30, 2008

Housing slump forces home improvement SMBs online

Once upon a time home improvement contractors, such as painters, carpet layers and landscapers, were turning away customers and had little time for websites or online ad campaigns that would only serve to swell their waiting lists. How times are... >>

BizReport | Search Marketing October 10, 2008

Report: Local search, mobile search important to consumers

Local search is hotter than ever and don't rule out the impact of Yellow Pages. Those are two key findings in a new report from TMP Directional Marketing. According to the report more than one-third (31%)of Internet users first turn... >>

BizReport | Search Marketing August 20, 2008

Krillion broadens local search, in-store pick up platform

If you think your local store can't harness the power of the Internet, think again. Local search engine Krillion is taking local search to the next level by allowing consumers to shop for goods online yet pick them up locally.... >>

BizReport | Search Marketing April 07, 2008

HealthPricer tightens search process

Comparison search engines are growing more popular with online shoppers every day, but in many cases consumers become frustrated with the generic listings because the product they are searching for isn't necessarily returned in the query results. HealthPricer, a healthcare... >>

BizReport | Ecommerce April 04, 2008

MerchantCircle launches "Verified" program

Local search has been a booming category for online marketers for several months but many consumers still have questions about just who is behind those online businesses they click to from a search engine. A new platform from MerchantCircle could... >>

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