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BizReport | Advertising archives June 18, 2019

Expert: Why localized data is a good investment

With the digital space becoming more and more fragmented, it can be hard for brands to engage with consumers. That, according to one expert, is where localized data and advertising comes in, and why brands should invest more time and... >>

BizReport | Search Marketing November 21, 2017

Top 3 tips to improve local search strategy

Localizing search continues to be an important - and sometimes overlooked - part of marketers' online toolkits. Here are three tips to improve local search strategy. ... >>

BizReport | Ecommerce archives May 19, 2016

Expert: Why brands need localization

According to the US Chamber of Commerce most of the world's purchasing power and consumers live outside the US. What this means for US based businesses, whether they are global brands or just starting out, is that localization is the... >>

BizReport | Advertising archives October 14, 2015

Expert: What is working, what isn't in local marketing

When geo-targeting first came on the scene it was based on a cyber 'fence' around a business. That fence seemed like a good idea, but just having one of these fences around a business didn't identify audience members. One expert... >>

BizReport | Advertising archives September 29, 2015

Do SMBs need more location in their data?

Small businesses aren't just competing with other small businesses. They are competing against both regional, national and international brands in the online space. Here's how data can help. ... >>

BizReport | Ecommerce archives June 25, 2015

Top 3 tips to make beacons work for you

Location based targeting and proximity marketing are a growing targeting area for retailers, restaurants and other businesses, but for some the use of LBS technology hasn't been effective. One expert offers his top 3 tips to make beacons work better... >>

BizReport | Advertising archives June 15, 2015

Study: What local means and what it doesn't to shoppers

According to many experts the key to engagement for many shoppers is local - is the product on the shelves of a store in their city. But, one new report indicates local may be more than single physical location.... >>

BizReport | Mobile Marketing April 27, 2015

Forecast: Local media to slide mobile

Over the next four years brands will be pushing more of their local ad budgets into the mobile space. That according to a new forecast from BIA/Kelsey. According to the forecast local mobile spending will increase from $6.7 billion (2015)... >>

BizReport | Trends & Ideas archives December 09, 2014

Experts suggest local, mobile trends to watch in 2015

Look for more advertising to become more localized. That's the word from the experts at both BIA/Kelsey and Verve, who believe the mobile and local will begin to sync in 2015. ... >>

BizReport | Advertising archives September 22, 2014

Forecast: Local media revs to push $140b

Local media is increasingly important to advertisers, especially in the online space, as more and more consumers switch how they consume news, entertainment and stay connected to important people in their lives. This importance should push local media ad revenues,... >>

BizReport | Advertising archives April 29, 2014

Expert: Knowledge pushing local ad growth

According to recent forecasts from BIA/Kelsey Group the local ad space, including mobile, will see significant growth over the next four years. By some accounts these local ad revenues will increase between 20% and 33% over the time period. One... >>

BizReport | Mobile Marketing April 10, 2014

Forecast: Local Mobile to surpass $4 billion mark this year

Look for a surge in the local ad space - if the ad space is mobile. That is the takeaway from a new BIA/Kelsey Group forecast, which indicates that in 2014 alone local mobile ad revenues will reach at least... >>

BizReport | Ecommerce archives March 14, 2014

Forecast: Local Media to push $53b by 2017

Franchises are nothing new, but the channels local franchises have to connect with their national partners - and local consumers - have changed. Mobile and online avenues make it simpler for many to connect. In fact 2 in 5 channels... >>

BizReport | Advertising archives January 31, 2014

Prediction: More businesses will take ad dollars local

Look for more national brands to invest in local marketing. That is the takeaway from a new Balihoo report. The research shows more than three-quarters (85%) of national brands plan to either maintain their existing local spend or increase it... >>

BizReport | Advertising archives November 19, 2013

Forecast: Local ad revs to push $150b by 2017

Look for more dollars to be pushed into the local ad economy. That according to the Annual US Local Media Forecast (2012-2017) from BIA/Kelsey Group. According to the report local ad revenues will increase about 3% over the next four... >>

BizReport | Advertising archives June 25, 2013

Two rounds of funding, one fundraising platform making online waves

Three platforms are now set up to reach farther into the local and social spaces, giving brands extended reach into the online space. Here's how.... >>

BizReport | Advertising archives June 05, 2013

Tool allows national brands to think local

National brands now have a tool to give them an assist at the local level. While many consumers are brand loyal, a growing number of shoppers are buying based on price and other factors, even if that shuts out a... >>

BizReport | Search Marketing May 07, 2013

Mobile local search quadrupled in 2012

Local search via mobile devices more than quadrupled in 2012, according to a new report by comScore released by the Local Search Association.... >>

BizReport | Advertising archives April 25, 2013

Top tips for managing local ad campaigns

The online local ad spend is expected to skyrocket over the next few years as more consumers move to mobile, which offers additional targeting options for advertisers. How can brands stay abreast of new ways to target and advertise without... >>

BizReport | Advertising archives April 23, 2013

3 Questions with Local Corporation

Consumers are blind to banners. Branded emails go unopened. Video ads aren't engaging. Choose your poison, the online space is not for the faint at heart, but one online hub is changing how they attack online advertising, and those changes... >>

BizReport | Social Marketing April 10, 2013

Forecast: Local Social to push $3b by 2017

Look for the local part of the social marketing space to at least triple over the next four years. That according to a new forecast out from BIA/Kelsey Group. Researchers believe that local social ad revenues will increase from $1.1... >>

BizReport | Advertising archives April 02, 2013

Release integrates Open Graph, for better Facebook insights

Rio SEO has released an upgrade to their search and social marketing toolset that will input some social data, helping local businesses get a better picture of their shoppers. Called the Rio SEO Local Search Optimizer, the tool integrates Facebook's... >>

BizReport | Research archives March 28, 2013

How to improve click to call campaigns

According to data from the Google Playbook, 67% of shoppers are now researching online and making purchases in-store. Mobile ads are helping some shoppers find the right buy, but for some brands there is a disconnect between mobile ad units... >>

BizReport | Advertising archives March 27, 2013

Premium ad network launched with local focus

Local Corporation has launched a premium advertising network geared to the local marketplace. Called Fusion by Local, the network targets local buyers with display ads across top flight media properties.... >>

BizReport | Social Marketing March 26, 2013

Localized social tool launched for online marketers

Local brands may get a social boost from a new platform. Local Measure has launched a geographically based option for brands to manage their social campaigns. The platform will offer local insights into social conversations, helping brands better connect. The... >>

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