BizReport : Tags : Tag Results

Tag Results

Search this site:

69 Tag Results

Pagination: 1 - 2 - 3

25 result(s) displayed (1 - 25):

BizReport | Mobile Marketing April 05, 2013

Forecast: Local Mobile to push $9 billion

Look for the local mobile space to skyrocket over the coming four years. A new forecast out from BIA/Kelsey predicts the local mobile ad space will hit at least $9 billion by 2017. Compare that to 2012 when the local... >>

BizReport | Advertising March 19, 2013

Forecast: Slow, steady growth for local ad market

Look for more ad dollars to go local over the next five years, but the increase in spending probably won't seem like a lot. According to a new forecast out from BIA/Kelsey Group, local media ad revenues (US) will increase... >>

BizReport | Advertising November 05, 2012

BIA/Kelsey: Local biz focusing efforts online

Local businesses aren't counting out the effect of online shopping and advertising in their quest for increased revenue. In fact, the latest Local Commerce Monitor report, out now from BIA/Kelsey, finds small and local businesses are focusing more attention -... >>

BizReport | Advertising October 12, 2012

LocalResponse bets on HIT

A new retargeting tool out from LocalResponse looks at consumers' social history as a way to target ads and products. Called HIT - Historical Intent Targeting - the platform from LocalResponse is built upon a social premise: if a shopper... >>

BizReport | Advertising May 29, 2012

Offering puts the intent in local ads

A new offering in the local space could give local businesses a bigger impact in the social space. From LocalResponse, the platform is called Intent Targeting and it basically takes the social updates from consumers and offers relevant targeting based... >>

BizReport | Social Marketing May 24, 2012

How to take advantage of local social trends

The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isn't enough. Brands need to know how to spot trends and what to do in that space. ... >>

BizReport | Ecommerce April 03, 2012

Tool allows shoppers to estimate pricing for home projects

A new tool may change the way shoppers enter into renovation projects for their home. From Redbeacon, the tool allows potential home renovation customers to estimate the cost of a project before entering into an agreement with a contractor or... >>

BizReport | Social Marketing February 16, 2012

How social check-ins can help brand

Cecking in through social networks - you know, those 'having dinner at ___' linked posts - have been around since social networks took off. But do you know the value of a check-in for your brand? ... >>

BizReport | Ecommerce September 27, 2011

Report: Online brands need better local connections

In the land of retail, brands need a local connection. A reason for consumers to stop at a mall, storefront or online location to spend money. When it comes to larger brands, those making the best local, digital connections include... >>

BizReport | Advertising September 07, 2011

Report: Images, coupons, location services key to local business

Local businesses may want to re-think the image and coupon content of their web listings. According to new data from MarketingSherpa, local search results with images and coupons are big attention getters for consumers. ... >>

BizReport | Advertising August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>

BizReport | Mobile Marketing July 20, 2011

Hyperlocal network connects through mobiles

Add another localized connection to your marketing mix. Today real-time offer and update hub Chalkboard launches in the US; the platform has become a hit in Southeast Asia. The platform helps connect local businesses with consumers, offering real time updates... >>

BizReport | Advertising July 18, 2011

Platform targets ads based on context, location

Local marketers may get a leg up on the competition through a new hyperlocal ad hub. Today, Local Yokel Media, an online marketplace focused on hyperlocal ad impressions, launches. The platform is set up to serve impressions to consumers in... >>

BizReport | Ecommerce May 20, 2011

Zaarly release offers local solution to m-commerce, social

This week a new option launched into the mobile space. Called Zaarly, the site is a kind of social connection between online shoppers, businesses and other consumers. It allows everything from the buying, selling or swapping of goods/services and even... >>

BizReport | Mobile Marketing May 02, 2011

Why privacy is a big issue for mobile consumers

Sixty percent of smartphone users aren't opting-in or turning on location based services from their mobile phones. This is an issue for both local and national businesses in the mobile space, because the ability to target a consumer based on... >>

BizReport | Advertising March 21, 2011

Forecast: Local Online could double by 2015

As more consumers look to online outlets for news and information, more local businesses are hoping to engage them in the space. That is the takeaway from a new forecast from BIA/Kelsey, which indicates that local online ad revenues may... >>

BizReport | Mobile Marketing March 08, 2011

xAD to add go2 Media to stable

Advertisers looking for a little more local in the mobile ad buys may want to look into xAD. The local mobile search and ad network will purchase go2 Media, giving them a better hold on the local mobile space. go2... >>

BizReport | Advertising December 22, 2010

Study: Local TV news ads driving awareness

From newspapers to local television news, many are decrying that ads are wasted in the space. A new report from Frank Magid Associates, Inc. says these ads aren't wasted. At least in the local television space. The report finds that... >>

BizReport | Blogs & Content November 15, 2010

Mixpo, Geomentum partner for local video option

One of the big trends leading into 2011 is the local trend. Brands across the United States are trying to better engage consumers in their neighborhoods as well as on a national level. A new partnership may give brands one... >>

BizReport | Advertising November 03, 2010

Ziplocal makes hyper-local platform with LocaLeads release

This week, local marketing may get a bit simpler for small businesses across the US. Local search hub Ziplocal has released LocaLeads, a platform which will help small- to medium-sized businesses create and distribute local ads through online and mobile... >>

BizReport | Ecommerce November 01, 2010

Meltwater Group taps KENSHOO Local for SEM offering

A new partnership between SaaS hub Meltwater Group and KENSHOO Local should help local businesses better connect through search marketing efforts. Since the global economy took a hit in 2008, businesses have been looking in two places to find a... >>

BizReport | Advertising October 22, 2010

Why brands need to be local in marketing

A new rounding of funding for advertising platform xAD means more technology will begin rolling out for brands targeting local marketplaces. According to a recent Kelsey Group report local mobile advertising will surpass $2.025 billion by 2014, with the bulk... >>

BizReport | Advertising September 10, 2010

Mongoose Metrics, KENSHOO Local partner for campaign metrics

Local marketers will soon have one more solution with which to measure local campaign effectiveness. KENSHOO Local is partnering with Mongoose Metrics to provide local call tracking and call conversion optimization for local businesses. Local businesses who sign on for... >>

BizReport | Advertising September 07, 2010

Forecast: Increased tech to push display ad spend 14%

Online advertising may see little growth over the next twelve months, overall, but one segment is set to make a decent push upward in the New Year. According to a recent Borrell Associates forecast, display advertising should increase by about... >>

BizReport | Ecommerce September 01, 2010

Yahoo, Dex expand partnership

Since 2007 local businesses have gotten a boost from hub Yahoo and search site DexKnows. Now, that partnership is expanding to include more local business advertising. Through the partnership local businesses who place listings with DexKnows will also have those... >>

Pagination: 1 - 2 - 3