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BizReport | Ecommerce March 17, 2010

Analog Analytics offers hyper-local options for advertisers

There is a new option for local online publishers: local coupons, gift certificates and deal options targeted to the local readership. The platform from Analog Analytics gives publishers and marketers the ability to connect on a local level with consumers... >>

BizReport | Advertising February 23, 2010

Revised forecast: Local ad revenues to grow, but slowly

A revised forecast from BIA/Kelsey may put a damper on things. Although the forecast predicts that local advertising revenues will top nearly $145 billion by 2014, this is nearly a year past their original prediction date despite indicators that the... >>

BizReport | Blogs & Content December 10, 2009

Localeze offers local business listings more often

It may seem like a simple thing, but a new release from business content manager Localeze is actually a huge step forward. The new release offers Localeze search engine partners information on business listings weekly; this is shortened from distribution... >>

BizReport | Advertising December 02, 2009

Forecast: Geotargeted display ads to reach $1.9 billion

With the rise of consumer mobility, including the use of mobile handsets as well as the increased use of laptop computers, marketers are looking for a more direct way to reaching consumers. Many have found that geographically targeting display ads... >>

BizReport | Research November 02, 2009

Hyper-local platform drives retail sales online

A new platform from Goodway Group's online advertising network Beep! Automotive is having an interesting impact on local advertising. The platform, called Direct2Dealer, uses cross-channel advertising to engage and convert consumers. The platform gives local marketers the ability to target... >>

BizReport | Advertising October 15, 2009

SpotMixer partners with cable providers to give businesses video solutions

Attention local businesses: if you've been looking for an economical way to move into online marketing, a new partnership between video ad solution SpotMixer and cable providers Comcast and TimeWarner could be the solution. The partnership gives local businesses the... >>

BizReport | Advertising October 12, 2009

Study: 10% of local ads are display

Local marketers may be relying on Old Faithful when it comes to advertising - the display ad. A new study from metrics firm comScore finds that about 10% of display ads in the US are targeted locally. Is this a... >>

BizReport | Advertising October 09, 2009

Borrell Associates: Local ad forecast bright in '10

Although 2009 will not go down in any record books as a great year for online advertising, the outlook for 2010 is much brighter - especially for local marketers. Next year, local online is expected to bring in nearly $15... >>

BizReport | Advertising August 31, 2009

MerchantCircle launches pay-per-action platform

Want more action in your campaigns? Then you need stronger leads. A new programs from local business network MerchantCircle could be just the ticket. The pay-per-action platform gives advertising agencies and partners the ability to leverage the MerchantCircle network of... >>

BizReport | Social Marketing July 15, 2009

Report: Local marketers hitting the social web

When it comes to the social marketplace, local businesses appear to be jumping in quickly. According to a new report from Borrell Associates, local businesses account for about 20% of the ad spend in the social marketplace.... >>

BizReport | Ecommerce July 01, 2009

MerchantCircle offers city-centric coupons

Want a bit more return on your next coupon campaign? Why not focus on specific geographic regions or even on your own town? A new offering from MerchantCircle helps marketers offer city-specific coupons through Twitter feeds.... >>

BizReport | Advertising June 17, 2009

Mixpo offers low risk trial for video advertisers

Local broadcasters and cable operators, if you've wanted to try out online video but didn't have the budget this could be an offer you can't refuse. Online video advertising company Mixpo is offering local broadcasters and cable operators the chance... >>

BizReport | Viral Marketing May 05, 2009

Jivox launches publisher portal

Online video advertising service Jivox has launched a new portal that could be a benefit to online publishers. The platform allows local media publishers, such as local television news stations or local newspapers, to build online revenue by allowing these... >>

BizReport | Advertising March 18, 2009

Kelsey Group: Local ad market to contract

As consumers continue to cut back so do marketers, especially local marketers who are beginning to take a hard look at which ad mediums are doing the most work and cutting back on mediums which don't perform as well. According... >>

BizReport | Viral Marketing January 22, 2009

Despite down economy local marketers look at video

More and more advertising forecasts are filled with doom and gloom through at least the first half of 2009 as the world economy continues to look for a basement. Despite this, local marketers in the US continue to look at... >>

BizReport | Advertising January 20, 2009

Report: Consumers like a cause

It is no secret that consumers like products that they can get behind, not just buy. Cause related marketing has begun to move into it's own advertising category and according to one report, consumers just keep logging on.... >>

BizReport | Advertising January 07, 2009

Cox Cross Media to provide online ad sales for ABC

The Alphabet Network - and it's local affiliates - have a new partner. Cox Cross Media has partnered with the ABC-owned Television Stations Group to sell online advertising. Cox (CXM) will take over online ad sales for the ten stations... >>

BizReport | Viral Marketing November 24, 2008

Local.com integrates local video, advertising

Online video continues to rise; this has lead Local.com, a local search network, to integrate local video advertising throughout the local search website. The localized hub is hoping to cash in on a bigger share of the video pie.... >>

BizReport | Research October 30, 2008

Housing slump forces home improvement SMBs online

Once upon a time home improvement contractors, such as painters, carpet layers and landscapers, were turning away customers and had little time for websites or online ad campaigns that would only serve to swell their waiting lists. How times are... >>

BizReport | Ecommerce October 23, 2008

MerchantCircle brings sales feet to merchants streets

If you think you can't have a greater sales ROI because you can't afford more salespeople, think again. A new offering from MerchantCircle, an online network for local merchants, gives local merchants access to advisors who can help local merchants... >>

BizReport | Advertising October 02, 2008

Study: Local targeting is key

It isn't just local businesses who want to target local traffic. According to a newly released report from Sterling Market Intelligence and Marchex, national brands are interested in local targeting but the infrastructure to do so doesn't seem to be... >>

BizReport | Viral Marketing September 17, 2008

MerchantCircle, Spotzer partner for local business videos

If you thought online video was out of your reach because your local business simply can't afford high production costs, hang on to your wallets - and reconsider that stance. MercantCircle and Spotzer have teamed up to offer local businesses... >>

BizReport | Advertising September 05, 2008

MerchantCircle launches B2B solution for local marketers

When the economy turns, local businesses are usually the hardest hit. Because local stores can't compete with big-box store discounts or because many of their suppliers simply go out of business, it is important to keep those communication lines open.... >>

BizReport | Advertising August 20, 2008

OPA: Consumers act on local media ads

An Online Publishers Association study has revealed that consumers are more likely to respond to ads on local media websites compared to other local online sites.... >>

BizReport | Search Marketing August 18, 2008

Microsoft Live Search Maps add 3 ad programs

Did you know that local search ads can be placed within Microsoft’s Live Search Maps? Two ad programs currently exist and one is in development, according to a recent post on the Virtual Earth blog. ... >>

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