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BizReport | Advertising archives July 11, 2017

Study: Localization stymies CMOs

While many brands believe they have a handle on local businesses - and customers - new data from the CMO Council indicates they do not. In fact, according to the new Adaptability in Branded Content Delivery report at least 66%... >>

BizReport | Advertising archives June 06, 2016

Forecast: Local ad revs to push $170b by 2020

Look for steady growth in the local ad segment. That's the takeaway from BIA/Kelsey's new Local Advertising Forecast 2016. Researchers suggest that local ad revenues will continue at a nearly 5% CAGR over the next four years. ... >>

BizReport | Advertising archives January 15, 2016

Borrell: Local advertising growth in double digits in 2016

Local advertising in the U.S. will exceed usual single-digit growth this year, according to new data from Borrell Associates, thanks to state and local election advertising. ... >>

BizReport | Advertising archives December 21, 2015

Forecast: Local ad revs to top $146b

Look for local advertising to steadily rise in 2016. That is the takeaway from BIA/Kelsey's 2016 US Local Advertising Forecast which predicts local revenues to increase from $141 billion this year to $146.6 billion in 2016. That's an increase of... >>

BizReport | Advertising archives March 24, 2015

Forecast: Healthcare ad spend to push local

Look for more health-related ad dollars to push into local markets. That is the takeaway from a new forecast out from BIA/Kelsey. According to their pundits health care advertising dollars are going to push into the local space - to... >>

BizReport | Ecommerce archives October 03, 2014

Platform to better office service brands

Calling the cable company because the signal is out or messaging a plumber because the shower is draining slow is a dreaded event in just about any household in the America. Not because we don't want these things fixed but... >>

BizReport | Advertising archives September 22, 2014

Forecast: Local media revs to push $140b

Local media is increasingly important to advertisers, especially in the online space, as more and more consumers switch how they consume news, entertainment and stay connected to important people in their lives. This importance should push local media ad revenues,... >>

BizReport | Advertising archives September 08, 2014

Forecast: SMB's to spend more locally next year

Look for more local ad dollars to come from small businesses next year. That, according to the US Local Media Forecast 2015 which predicts the local SMB spend will push past $50 billion in 2015. ... >>

BizReport | Advertising archives April 28, 2014

Local Media Revs to push $158b

Look for more ad dollars to be pushed to the local level. That according to the new US Local Media Forecast from BIA/Kelsey Group. While the US economy isn't expected to see as much growth overall, experts believe advertisers will... >>

BizReport | Advertising archives January 31, 2014

Prediction: More businesses will take ad dollars local

Look for more national brands to invest in local marketing. That is the takeaway from a new Balihoo report. The research shows more than three-quarters (85%) of national brands plan to either maintain their existing local spend or increase it... >>

BizReport | Mobile Marketing April 05, 2013

Forecast: Local Mobile to push $9 billion

Look for the local mobile space to skyrocket over the coming four years. A new forecast out from BIA/Kelsey predicts the local mobile ad space will hit at least $9 billion by 2017. Compare that to 2012 when the local... >>

BizReport | Advertising archives March 19, 2013

Forecast: Slow, steady growth for local ad market

Look for more ad dollars to go local over the next five years, but the increase in spending probably won't seem like a lot. According to a new forecast out from BIA/Kelsey Group, local media ad revenues (US) will increase... >>

BizReport | Advertising archives November 05, 2012

BIA/Kelsey: Local biz focusing efforts online

Local businesses aren't counting out the effect of online shopping and advertising in their quest for increased revenue. In fact, the latest Local Commerce Monitor report, out now from BIA/Kelsey, finds small and local businesses are focusing more attention -... >>

BizReport | Advertising archives October 12, 2012

LocalResponse bets on HIT

A new retargeting tool out from LocalResponse looks at consumers' social history as a way to target ads and products. Called HIT - Historical Intent Targeting - the platform from LocalResponse is built upon a social premise: if a shopper... >>

BizReport | Advertising archives May 29, 2012

Offering puts the intent in local ads

A new offering in the local space could give local businesses a bigger impact in the social space. From LocalResponse, the platform is called Intent Targeting and it basically takes the social updates from consumers and offers relevant targeting based... >>

BizReport | Social Marketing May 24, 2012

How to take advantage of local social trends

The local social ad space is set to surge according to a new report from eMarketer, but simply being in the space isn't enough. Brands need to know how to spot trends and what to do in that space. ... >>

BizReport | Ecommerce archives April 03, 2012

Tool allows shoppers to estimate pricing for home projects

A new tool may change the way shoppers enter into renovation projects for their home. From Redbeacon, the tool allows potential home renovation customers to estimate the cost of a project before entering into an agreement with a contractor or... >>

BizReport | Social Marketing February 16, 2012

How social check-ins can help brand

Cecking in through social networks - you know, those 'having dinner at ___' linked posts - have been around since social networks took off. But do you know the value of a check-in for your brand? ... >>

BizReport | Ecommerce archives September 27, 2011

Report: Online brands need better local connections

In the land of retail, brands need a local connection. A reason for consumers to stop at a mall, storefront or online location to spend money. When it comes to larger brands, those making the best local, digital connections include... >>

BizReport | Advertising archives September 07, 2011

Report: Images, coupons, location services key to local business

Local businesses may want to re-think the image and coupon content of their web listings. According to new data from MarketingSherpa, local search results with images and coupons are big attention getters for consumers. ... >>

BizReport | Advertising archives August 08, 2011

Two moves to enhance ad experience for brands, consumers

Two moves in the online space should give local and brand marketers better access to engaged consumers. Belo Corp and Yahoo have expanded their local advertising deal while Auditude has tapped Innovid for a better video ad experience. ... >>

BizReport | Mobile Marketing July 20, 2011

Hyperlocal network connects through mobiles

Add another localized connection to your marketing mix. Today real-time offer and update hub Chalkboard launches in the US; the platform has become a hit in Southeast Asia. The platform helps connect local businesses with consumers, offering real time updates... >>

BizReport | Advertising archives July 18, 2011

Platform targets ads based on context, location

Local marketers may get a leg up on the competition through a new hyperlocal ad hub. Today, Local Yokel Media, an online marketplace focused on hyperlocal ad impressions, launches. The platform is set up to serve impressions to consumers in... >>

BizReport | Ecommerce archives May 20, 2011

Zaarly release offers local solution to m-commerce, social

This week a new option launched into the mobile space. Called Zaarly, the site is a kind of social connection between online shoppers, businesses and other consumers. It allows everything from the buying, selling or swapping of goods/services and even... >>

BizReport | Mobile Marketing May 02, 2011

Why privacy is a big issue for mobile consumers

Sixty percent of smartphone users aren't opting-in or turning on location based services from their mobile phones. This is an issue for both local and national businesses in the mobile space, because the ability to target a consumer based on... >>

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