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BizReport | Advertising archives June 15, 2015

Study: What local means and what it doesn't to shoppers

According to many experts the key to engagement for many shoppers is local - is the product on the shelves of a store in their city. But, one new report indicates local may be more than single physical location.... >>

BizReport | Mobile Marketing April 27, 2015

Forecast: Local media to slide mobile

Over the next four years brands will be pushing more of their local ad budgets into the mobile space. That according to a new forecast from BIA/Kelsey. According to the forecast local mobile spending will increase from $6.7 billion (2015)... >>

BizReport | Ecommerce archives May 20, 2011

Zaarly release offers local solution to m-commerce, social

This week a new option launched into the mobile space. Called Zaarly, the site is a kind of social connection between online shoppers, businesses and other consumers. It allows everything from the buying, selling or swapping of goods/services and even... >>

BizReport | Advertising archives April 19, 2011

LocalResponse marries local and social in one place

Although local marketing can be social and social marketing can be local, a new hub from Buzzd truly marries both local and social for the first time. Called LocalResponse, the new hub gives businesses the ability to talk one to... >>

BizReport | Social Marketing February 17, 2011

More ads, businesses going social

2011 may become the Year of Social. New ad units with social capabilities are launched each week and nearly every day a new business - many times a local business - is signing on to create social networking profiles. Is... >>

BizReport | Advertising archives October 22, 2010

Why brands need to be local in marketing

A new rounding of funding for advertising platform xAD means more technology will begin rolling out for brands targeting local marketplaces. According to a recent Kelsey Group report local mobile advertising will surpass $2.025 billion by 2014, with the bulk... >>

BizReport | Advertising archives February 23, 2010

Revised forecast: Local ad revenues to grow, but slowly

A revised forecast from BIA/Kelsey may put a damper on things. Although the forecast predicts that local advertising revenues will top nearly $145 billion by 2014, this is nearly a year past their original prediction date despite indicators that the... >>

BizReport | Advertising archives March 18, 2009

Kelsey Group: Local ad market to contract

As consumers continue to cut back so do marketers, especially local marketers who are beginning to take a hard look at which ad mediums are doing the most work and cutting back on mediums which don't perform as well. According... >>

BizReport | Advertising archives May 30, 2008

Report: How local websites are making money

Local websites are becoming more and more popular with consumers; local media websites are even more popular. According to a recent report from Borrell Associates, local media websites earned just under $9 billion in 2007.... >>

BizReport | Mobile Marketing March 14, 2008

Mobile video ads to be served on The Weather Channel

The Weather Channel (TWC) is adding two new advertising sources for online marketers. First, video ads are being added to their mobile offerings for the coming year; then a new ad placement offering is available for local advertisers. According to... >>