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BizReport | Mobile Marketing August 28, 2019

How publishers can capitalize on app user LTV

The lifetime value (LTV) of a consumer has always been important to merchants and brands, but lifetime value, especially in the digital space, can be hard no only to measure but to strategize. Here are three tips to improve the... >>

BizReport | Mobile Marketing June 26, 2013

Grow Mobile Platform soothes headaches of mobile app promotion, tracking

The promotion and tracking of mobile games and apps can be a real headache for developers. However, a San Francisco-based start-up could help reduce the pain with the launch of a new mobile app marketing platform. ... >>

BizReport | Ecommerce archives July 06, 2012

RJMetrics: Trad-Shoppers spending more

When it comes to shopping, even online shopping, consumers are spending more at traditional retailers, both offline and online, finds new data from RJMetrics. The data also finds Facebook ads are performing better than Google ads when it comes to... >>

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