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BizReport | Internet Marketing 101 August 31, 2009

Internet Marketing 101: Tips for running better contests

Ask any author, movie producer or screenwriter what they best traffic driver is and their answer will likely be: contests. A well-run contest can drive several hundred more hits per day for the length of the contest. Why? Because consumers... >>

BizReport | Advertising archives April 20, 2009

Erik Matlick launches lead generation ad platform

There is a new player in town for marketers and publishers interested in lead generation. Erik Matlick, founding of PPC ad network IndustryBrains, is launching MadisonLogic this week, along with lead generation ad platform LeadFocus.... >>

BizReport | Research archives April 03, 2009

Report: Internet ad revenues outstrip radio

Revenues from Internet advertising surpassed those from radio advertising last year, according to the recently released 2008 Internet Advertising Revenue Report from the Interactive Advertising Bureau and PricewaterhouseCoopers.... >>

BizReport | Advertising archives February 25, 2009

Two ways to get more from lead generation efforts

Lead generation is one of the most profitable areas for online and offline marketers, but as the economy tightens these marketers are just as susceptible as other online marketers to cutbacks. Are you taking enough advantage of your lead generation... >>

BizReport | Advertising archives November 07, 2008

New tool launched for lead generation

Marketers relying solely on e-commerce tools for lead generation services may be missing out on many leads and conversions. A new search engine marketing (SEM) tool from WebTrends could help lead generation marketers better reach and engage their target audience.... >>

BizReport | Ecommerce archives August 28, 2008

Study: Advertising networks can accelerate online sales

Online advertising networks could become a boost to etailers heading in to the busy holiday shopping season. According to a recent case study from Channel Intelligence, advertising networks can help to accelerate online sales; sometimes by as much as 50%.... >>

BizReport | Research archives June 11, 2008

Online ousts traditional media from marketing budgets

Online is taking a bigger chunk of the average marketing budget at the expense of some traditional media. Such are the findings of new research from lead generation company Clash Media and E-consultancy.... >>

BizReport | Research archives May 30, 2008

BtoB Magazine: Lead-gen budgets set to rise

Business-to-business marketers plan to increase spending on lead-generation programs in the second half of this year, according to the results of an email survey carried out this month.... >>

BizReport | Advertising archives April 17, 2008

MediaWhiz increases lead generation offerings

Marketers wanting more than an online advertising network may want to take a second look at MediaWhiz. The online advertising company recently acquired LeadROI, bettering their ability to monetize lead generation campaigns. ... >>

BizReport | Law & Regulation February 08, 2008

IAB lead gen best practice document released

In response to FTC scrutiny and industry feedback, the Interactive Advertising Bureau’s Lead Generation Committee today announced the release of new best practice guidelines for advertisers and publishers.... >>

BizReport | Advertising archives July 24, 2007

Study: Build registered user lists with archived webcasts

Publishers and podcasters should leave their content on-site for longer periods of time, according to a recent study. By doing so, B2B marketers and publishers may actually increase registrants for future webcasts, at the same time increasing their lead generation.... >>

BizReport | Internet May 21, 2007

FTC investigates ValueClick lead-generation practices

The Federal Trade Commission (FTC) is looking into possible CAN-SPAM violations by ValueClick, a lead generation firm. The company says they will cooperate with the inquiry and that they believe their practices are compliant with the regulations governing it. ... >>

BizReport | Research archives May 03, 2007

Q1 profits double for ValueClick

Despite concerns about privacy and lead generation issues, profits for online lead generation site ValueClick doubled in the first quarter of 2007. Q1 revenue came in at nearly $157 million; EBITDA was $41 million, up 50% from 2006.... >>

BizReport | Research archives April 20, 2007

Marketers failing to use online for lead generation

A new study by Clash-Media and e-consultancy has revealed that that almost half of internet marketers fail to use the internet to generate leads.... >>

BizReport | Research archives March 22, 2007

Online lead generation effective but overlooked

The most effective methods of generating leads are all online, according to a new survey of internet marketers conducted by e-consultancy and Clash-Media, but marketers aren’t taking advantage of them.... >>

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