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BizReport | Social Marketing May 23, 2013

Twitter launches lead generation tool

A new Tweet format has been launched by Twitter. The tool will allow Twitter users to express an interest in a deal, discount or new product and provide brands the means to collect users' basic contact information.... >>

BizReport | October 24, 2012

Few UK B2B firms use social for lead or demand generation

B2B companies are focusing social media activities around brand awareness, finds a new survey from Eloqua, while lead generation and demand generation strategies take a back seat. ... >>

BizReport | Ecommerce archives July 27, 2012

Marketfish release tracks conversions, targets leads

Two new products out from Marketfish may give brands more insight into how consumers are engaging - clicking, converting - with ads and should also offer insight into past purchasing. The Click Conversion Tracker evaluates email performance for brands while... >>

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