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BizReport | Research July 11, 2007
Online businesses need to mind their language
Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts.... >>
BizReport | Research October 05, 2006
Consumers Prefer National Language Over English
A research report entitled 'Can’t Read, Won’t Buy' has found that global online buying preferences are heavily influenced by local language use. Common Sense Advisory, the firm that conducted the study, analyzed over 2,400 consumers in Europe, Asia and South... >>
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