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BizReport | Ecommerce archives January 24, 2018

Your English-only website is putting off many potential customers

Personalization is key to ecommerce success, yet few brands are going so far as directing resources towards reaching Internet users who do not speak English. With more and more of the non-English speaking world coming online, translation - or to... >>

BizReport | Research archives December 10, 2015

Is your punctuated text message giving out the wrong vibe?

Grammar and punctuation pedants take note - using a period in a text message will make you come across as less sincere, according to new academic research. ... >>

BizReport | Trends & Ideas archives November 24, 2015

Oxford Dictionaries announces 'word of the year' and it is not a word

Every year Oxford Dictionaries selects a 'word of the year' that will enter into its hallowed pages for the very first time. This year's word has been announced - except it is not a word, it's an emoji. ... >>

BizReport | Advertising archives October 20, 2015

Research suggests marketers choose cheap subtitles over expensive dubbing

Creating one advert to be run on television or video across several countries requires that it be understood by a large audience that includes many different languages. Should advertisers use subtitles, or dubbing? New research from EMLYON business school may... >>

BizReport | Trends & Ideas archives May 20, 2015

Emoji: UK's fastest growing language

The visual representation of language, in the form of emoji, is making its way into almost all messaging done by Brits, according to new research conducted by TalkTalk Mobile and the University of Bangor.... >>

BizReport | Advertising archives December 08, 2014

Does your marketing content speak to consumers in a language they understand?

Non-existent translation budgets are forcing the majority of marketers to address their audience in English despite nearly half of some customer bases being based outside the U.S., according to new findings released by translation technology firm Smartling.... >>

BizReport | Social Marketing May 07, 2014

LinkedIn introduces language and geographical targeting features

LinkedIn recently celebrated hitting the 300 million milestone reaching professionals in more than 200 countries and territories. Two-thirds (67%) of LinkedIn members currently reside outside the U.S. with the network recently reaching another milestone in surpassing more than 100 million... >>

BizReport | Ecommerce archives October 17, 2013

UK businesses failing to provide websites in foreign languages

An ethnocentric attitude among business owners is leading to potential loss of revenue, particularly among business to consumer companies, according to new research findings released by UK-based translation and transcription services firm Global Lingo.... >>

BizReport | Advertising archives July 11, 2013

Marketers - watch your language when addressing Baby Boomers

Marketers - watch your language. Don't call Baby Boomers 'elderly', and don't assume they're going to end up in a 'nursing home'. To do so could undermine your overall marketing messages, according to a new survey from >>

BizReport | Social Marketing February 25, 2010

English language dominates Twitter... for now

The number of tweets in English has dropped from two-thirds to half since last year, according to Paris-based Internet research firm, Semiocast. ... >>

BizReport | Email Marketing August 17, 2009

Email marketing: What subscriber information do you put in links, if any?

When sending out emails to your subscriber base, do you tailor the webpages linked to therein to that subscriber? Some companies are reluctant to do so for fear of overstepping the privacy mark. But, what do consumers themselves think? >>

BizReport | Ecommerce archives June 09, 2009

English-only websites stunt global reach

The Internet has opened up the world. Online retailers can sell to anyone, anywhere. But can folk in far-flung corners of the globe easily find your website, and even if they could, would they be able to understand it?... >>

BizReport | Search Marketing July 23, 2008

Google Aotearoa launched

Here in New Zealand we’re celebrating Te Wiki o te Reo Māori 2008. To mark the event, Google has launched a version of their search homepage in the language of New Zealand’s indigenous people.... >>

BizReport | Research archives July 11, 2007

Online businesses need to mind their language

Despite the Internet breaking down barriers between markets a recent study finds that European companies do more business outside of their native countries than their American counterparts.... >>

BizReport | Research archives October 05, 2006

Consumers Prefer National Language Over English

A research report entitled 'Can’t Read, Won’t Buy' has found that global online buying preferences are heavily influenced by local language use. Common Sense Advisory, the firm that conducted the study, analyzed over 2,400 consumers in Europe, Asia and South... >>