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BizReport | Search Marketing February 29, 2008

Yahoo: Minimum bid price changes

The minimum bid price for search ads on Yahoo is changing, according to a recent post on their Search Marketing blog.... >>

BizReport | Search Marketing February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent.... >>

BizReport | Search Marketing January 09, 2008

Google takes OCR to new level

A new world of search could be opened up if Google acts on a recent patent application covering the recognition and use of text contained in images and videos.... >>

BizReport | Social Marketing October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site?... >>

BizReport | Search Marketing July 26, 2007

Real estate professionals favor search marketing

A survey of around 770 U.S. real estate professionals has concluded that search marketing is the most popular type of online advertising.... >>

BizReport | Search Marketing July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense.... >>

BizReport | Search Marketing May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. ... >>

BizReport | Search Marketing March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer.... >>

BizReport | Advertising February 15, 2007

Valentine's Day planners and procrastinators purchase online at work

Results of a new study about online buying behaviour in the run up to Valentine’s Day has been released.... >>

BizReport | Search Marketing February 07, 2007

Keyword quality, not cost, is key

Following a sharp rise of 16.5 percent in Q3 2006, the average price for keywords rose by just 2 percent in Q4 2006. Such are the findings of Fathom Online in their Keyword Price Index. ... >>

BizReport | Search Marketing January 25, 2007

Panama Launch Imminent

On February 5, 2007, Yahoo will launch its long awaited ad search system that it hopes will give its competitors a run for their money.... >>

BizReport | Search Marketing January 15, 2007

“Gatineau” to Provide Analytics for MSN

Hoping to cut Google’s giant status a little, Microsoft is testing analytics software for keyword advertisers. The “Gatineau” platform is based on technology from DeepMetrixCorporation in Canada.... >>

BizReport | Trends & Ideas January 02, 2007

Will The New Year Herald Better Search Solutions?

There’s quite a debate raging in the search engine community concerning the future development of searching and search engines, and how to make it easier, and more accurate, for the masses. ... >>

BizReport | Search Marketing November 01, 2006

Get More From Keyword Searches

Want to dramatically improve conversion and click through rates for your search advertising campaign? A new study from Advertising.com indicates that optimizing search is all in the keyword – and has some tips on boosting your search campaign return.... >>

BizReport | Search Marketing September 05, 2006

SEO: all about the keyword

Keywords will grow your business. More hits will generate more sales. Buying up dead websites that were popular last year and redirecting them is the new secret to success.... >>

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