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BizReport | Search Marketing March 16, 2012

Hitwise: 9 in 10 UK searches made on Google

Internet users in the UK made 2.2 billion visits to search engines in February this year, an increase of 174 million on February 2011, according to new figures released by Experian Hitwise. ... >>

BizReport | Advertising archives March 25, 2010

Louis Vuitton's case against Google goes to hell in a posh handbag

Google's practice of selling brand-name keywords to competitors doesn't violate trademark law ruled the European Court of Justice in Luxembourg yesterday. ... >>

BizReport | Advertising archives August 04, 2009

Google adds AdWords Bid Simulator feature

If you've always wanted to know what would have happened had you followed a different AdWords bidding strategy, then Google has just the feature for you.... >>

BizReport | Search Marketing May 11, 2009

Hitwise: Google's search share continues to grow

It's no big surprise. Google accounted for almost 73% of all U.S. searches conducted in April, according to recent data from Hitwise. ... >>

BizReport | Ecommerce archives May 06, 2009

Coupons increasingly popular with younger consumers

There have been many reports out recently that seem to demonstrate the increasing use of coupons and the general consensus is that their use is up - whether on- or offline. ... >>

BizReport | Email Marketing March 04, 2009

Emailvision: Email marketers' top 5 blunders

Email has been around for quite some time, yet email marketers continue to make simple, yet costly, mistakes according to a new survey from Emailvision.... >>

BizReport | Search Marketing February 25, 2009

Hitwise: Long tail of search gets longer

Internet users today are using longer and longer search queries, according to Hitwise, prompting some marketers to relook at their long-tail strategies. ... >>

BizReport | Social Marketing February 19, 2009

Scout Labs brings affordable social media tracking tool out of beta

Another social media tracking tool has been launched, this time with marketers' budgets in mind. Scout Labs scours blogs and other social media to find out what consumers are saying about your product or company.... >>

BizReport | Search Marketing December 17, 2008

Small businesses neglect search marketing

A Microsoft adCenter-sponsored survey of small businesses found that many feared the expense of keywords and would rather do their own taxes than start a search marketing campaign. ... >>

BizReport | Search Marketing December 09, 2008

Study: Onsite search improves sales conversions

Recent research from e-commerce services firm Screen Pages found that the inclusion of onsite search can lift conversions by almost 50%. ... >>

BizReport | Search Marketing November 05, 2008

Google relaxes alcohol keyword restrictions

Beer retailers can raise a glass to Google who has lifted its ban on beer-oriented keywords, according to recent reports, bringing Christmas cheer to the masses.... >>

BizReport | Ecommerce archives October 06, 2008

Holiday prep - the time to act is now

Don't get caught with your pants down this holiday season. With just a few weeks left until shoppers begin spending in earnest you need to ensure your online marketing campaigns and website are in shape and able to cope with... >>

BizReport | Search Marketing September 17, 2008

AdWords Quality Score changes rolled out

“Within a few days” all AdWords advertisers will begin to see a change in their Quality Score as the promised “dynamic” calculation is brought in, announces Google.... >>

BizReport | Search Marketing August 22, 2008

AdWords to change Quality Score calculation

Changes are afoot to the way in which Google Adwords calculates Quality Score, according to a recent announcement on the AdWords blog.... >>

BizReport | Search Marketing July 17, 2008

Google/Yahoo deal could come at cost to marketers

Nowadays it feels like just about everything is rising in price – oil, food, power. Now it looks like online marketers will be hit where it hurts with reports that the Google/Yahoo sponsored search deal will increase Yahoo keyword prices.... >>

BizReport | Search Marketing July 01, 2008

Keyword analysis key to SEO success

Keyword analysis is a much overlooked part of planning an online campaign, yet knowing what Internet users are searching for is extremely important for search engine optimization success. ... >>

BizReport | Search Marketing June 26, 2008

AdGooroo: Top ad placements not always most profitable

A search marketing firm has found that achieving top AdWords placement positions isn’t necessarily the most profitable spot for advertisers. So, where is?... >>

BizReport | Search Marketing February 29, 2008

Yahoo: Minimum bid price changes

The minimum bid price for search ads on Yahoo is changing, according to a recent post on their Search Marketing blog.... >>

BizReport | Search Marketing February 27, 2008

Google beta spends advertisers' budgets

Google has selected various advertisers to participate in a beta for a new AdWords feature that will ensure daily ad budgets are spent.... >>

BizReport | Search Marketing January 09, 2008

Google takes OCR to new level

A new world of search could be opened up if Google acts on a recent patent application covering the recognition and use of text contained in images and videos.... >>

BizReport | Social Marketing October 23, 2007

Honda targets cool moms with craving game

If you were to search for “gossip”, “cupcakes”, “chocolate” or “banana splits”, would you necessarily expect to be directed to a car manufacturer’s site?... >>

BizReport | Search Marketing July 26, 2007

Real estate professionals favor search marketing

A survey of around 770 U.S. real estate professionals has concluded that search marketing is the most popular type of online advertising.... >>

BizReport | Search Marketing July 02, 2007

Another Yahoo Panama feature update

More updates to Yahoo’s Panama sees the search advertising platform slowly catching up with its rival, Google's AdSense.... >>

BizReport | Search Marketing May 31, 2007

Survey confirms important page elements for SEO

A recent survey by German firm Sistrix analyzed the web page elements of websites ranked top in Google. ... >>

BizReport | Search Marketing March 19, 2007

Brand names outperform non-branded terms for PPC advertising

Brand names as keywords are more effective in paid search advertising than non-branded terms and phrases, says Travelocity's chief marketing officer.... >>

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