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BizReport | Advertising archives November 03, 2010

Ziplocal makes hyper-local platform with LocaLeads release

This week, local marketing may get a bit simpler for small businesses across the US. Local search hub Ziplocal has released LocaLeads, a platform which will help small- to medium-sized businesses create and distribute local ads through online and mobile... >>

BizReport | Advertising archives September 10, 2010

Mongoose Metrics, KENSHOO Local partner for campaign metrics

Local marketers will soon have one more solution with which to measure local campaign effectiveness. KENSHOO Local is partnering with Mongoose Metrics to provide local call tracking and call conversion optimization for local businesses. Local businesses who sign on for... >>

BizReport | Ecommerce archives August 11, 2010

Back to school still heating up search engines

Are you keying in on the right search terms for back to school shopping? New data from Experian Hitwise sheds light on which back to school terms are hot this year, a big benefit for etailers because there is still... >>

BizReport | Advertising archives January 28, 2008

Google allows marketers to bid demographically

A new targeting option is available to marketers using Google's Adwords marketing - geographical targeting. The upgrade in the system allows businesses to advertise to consumers based on age or gender.... >>