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BizReport | Email Marketing July 27, 2009

Return Path: Marketers 'in the dark' re email deliverability

Email marketing is often lauded for its deliverability and impressive ROI, but a new report from email marketing specialists Return Path has found that many marketers aren't being provided with accurate metrics. ... >>

BizReport | Email Marketing January 17, 2008

Consumers remain unhappy with business email

Return Path’s 2007 Holiday Email Survey has been released and the data suggests that consumers are becoming savvy inbox managers and businesses that continue to churn out unrefined email campaigns could find themselves labeled as spammers.... >>

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