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BizReport | Advertising March 05, 2010
B2B marketers embracing interactive channels
It's not just B2C marketers that are increasing their interactive spend. Forrester predicts B2B companies will not only increase investment in interactive channels but shift their traditional marketing budgets online. ... >>
BizReport | Email Marketing November 20, 2009
More proof email is alive and kicking among SMBs
It's not like more proof is needed, but just in case you needed more VerticalResponse has released data showing that email marketing is still a valued channel among small and medium sized businesses.... >>
BizReport | Internet November 02, 2009
Online marketers need not fear the fold
Just as traditional media tactics don't always work online, traditional marketing creative considerations don't always need to be adhered to on websites, as new data gleaned from usability tests conducted by UK-based cxpartners shows. ... >>
BizReport | Internet September 22, 2009
GroupM: More marketing dollars will be diverted to digital
As if more proof was needed that marketers are increasingly devoting their budgets to the Internet, GroupM has released a new, international study that predicts online advertising will account for an even larger chunk of global ad spend next year.... >>
BizReport | Advertising April 03, 2009
U.K. leads the way in online advertising
Despite the overall advertising spend in the U.K. falling 3.5% to $25.7 billion in 2008, online advertising spend experienced growth - the only marketing medium to do so.... >>
BizReport | Search Marketing June 15, 2007
Searches are up for Internet Yellow Pages
Online marketers may want to invest a bit more in Internet Yellow Pages (IYP) listings and advertisements. According to a recent comScore study, 800 million searches were performed through IYP in the first quarter of 2007. ... >>
BizReport | Research March 20, 2007
Johnson & Johnson reallocates budgeting in favor of online marketing
Johnson & Johnson (J&J) joins the growing list of big players shifting chunks of their ad budgets to internet-based activities.... >>
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