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BizReport | Advertising archives September 30, 2011

Video: Interrupted? Yes, and it increases engagement, too

Interruptions may be not be quite the, uh, interruption these days. First data from KN Dimestore and Vizu found that inserting questionaires into ads could increase engagement; now new data from blurbIQ finds that inserting questions and surveys into video... >>

BizReport | Advertising archives January 20, 2010

Jivox expands platform to include consumer interactions

Marketers who want to see consumers interacting online may find help from Jivox's expanded platform. The addition gives marketers the ability to add interactive nodules to in-stream and in-banner video ads. By giving consumers the ability to interact at the... >>

BizReport | Viral Marketing February 23, 2009

Eyewonder, Collective Media partner for in-stream ad formats

Digital advertising technology company Eyewonder has chosen online advertising network and technology provider Collective Media to fuel brand advertisers' needs for quality video ad inventory and campaigns. Through the partnership online marketers will have access to a first: an end-to-end... >>

BizReport | Viral Marketing January 26, 2009

How hot will online video be in 2009?

Everyone is talking about rich media, specifically online video. But is online video a good bet for marketers? According to one forecast online video will be very hot in 2009 as more marketers push to meet the demand of consumer... >>