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BizReport | Advertising archives September 02, 2013

Double purchase intent with interactive pre-roll video ads

The ability of interactive video ads to double purchase intent highlights the significant advantage of interactive brand marketing via online video compared with television ads.... >>

BizReport | Advertising archives August 29, 2011

Forrester: Interactive ad spend to push $77B by 2016

Look for an explosion to hit interactive advertising by 2016. According to a new Forrester Research forecast, the mediums will reach $77 billion by 2016; that is the same amount that advertisers are currently spending on television ads. Just over... >>

BizReport | Advertising archives February 17, 2011

Report: Type-In ads boost brand recall

A different ad type may give brands a boost when it comes to recall. According to a recent study by Keith E. Niedermeier, Ph.D. and Corey Pierson, type-in ads boosted brand recall by 65% and message recall by 35%. That... >>

BizReport | Advertising archives September 29, 2009

Use print ads to drive consumers to digital

Print media could become an unlikely rival to the Internet when it comes to interactive advertising, as new and innovative formats continue to emerge. Here we list just a few ways in which print and online can be merged to... >>

BizReport | Mobile Marketing June 08, 2009

MMA: Mobile to jump 25% in 2009

The economy may still be in trouble, but mobile marketers are betting on the relatively new medium to help them beat the selling doldrums. According to a new forecast from the Mobile Marketing Association, mobile marketing will increase by 26%... >>

BizReport | Advertising archives May 13, 2009

Report: Interactive marketing to top $25 billion

Within the next year interactive marketing efforts will increase by 11%, to reach $25.6 billion. The report, from Forrester Research, predicts that by 2014 the interactive spend will top $50 billion.... >>

BizReport | Advertising archives October 06, 2008

Epsilon: Ad budgets shrinking, but still going digital

Marketers may be spending less in general, but a new report from Epsilon finds that more ad dollars are still going digital. According to their recent survey about 65% of Chief Marketing Officers surveyed said they are decreasing advertising spending... >>

BizReport | Advertising archives July 28, 2008

European radio social site launches smart ads

Music social network Last.fm is giving advertisers the ability to create ads that can interact with the music a site visitor is listening to and serve up relevant music-related content tailored around their musical tastes.... >>

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