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BizReport | Advertising archives September 05, 2013

Research reveals consumer attitudes toward Smart TV advertising

Smart TV is making headway, with both consumers and advertisers. New research reveals the power of interactive ads on Smart TV and the positive attitude users have towards ads on their device. ... >>

BizReport | October 15, 2012

IAB reports ad revenues at all time high in first half of 2012

The Interactive Advertising Bureau has released new figures that show U.S. online ad revenues in the first half of 2012 reached an all-time high.... >>

BizReport | Advertising archives July 27, 2012

IAB: Interactive ads popular with tablet users

Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>

BizReport | Advertising archives March 20, 2012

Tablet reader data released to Conde Nast advertisers

Publisher Conde Nast has begun providing data on its tablet readership to advertisers and, according to the first set of data released, print and digital readers are much the same. ... >>

BizReport | Advertising archives May 26, 2011

3 questions with cloud-based ad platform Flite

Marketers around the globe are talking about and experimenting with the cloud - serving content, ads and video from the cloud. Offering materials from the cloud. Cloud-based ad hub Flite is taking the cloud further by offering two new ad... >>

BizReport | Viral Marketing April 06, 2011

New Innovid unit enables interactive pre-roll units

A new ad unit from Innnovid allows brands to make any pre-roll ad interactive. Called iRoll Apps, the tool makes it easy for brands to include interactivity to all pre-roll campaigns within the Innovid space - what that means is... >>

BizReport | Advertising archives January 20, 2010

Jivox expands platform to include consumer interactions

Marketers who want to see consumers interacting online may find help from Jivox's expanded platform. The addition gives marketers the ability to add interactive nodules to in-stream and in-banner video ads. By giving consumers the ability to interact at the... >>

BizReport | Advertising archives September 07, 2009

ARvertising: Space-age techniques engage consumers with print ads

How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality.... >>