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BizReport | October 15, 2012
The Interactive Advertising Bureau has released new figures that show U.S. online ad revenues in the first half of 2012 reached an all-time high.... >>
Interactive tablet ads elicit more positive consumer attention than static formats, as long as they match the high quality of the overall tablet experience, according to new research from the UK Internet Advertising Bureau. ... >>
Publisher Conde Nast has begun providing data on its tablet readership to advertisers and, according to the first set of data released, print and digital readers are much the same. ... >>
Marketers around the globe are talking about and experimenting with the cloud - serving content, ads and video from the cloud. Offering materials from the cloud. Cloud-based ad hub Flite is taking the cloud further by offering two new ad... >>
A new ad unit from Innnovid allows brands to make any pre-roll ad interactive. Called iRoll Apps, the tool makes it easy for brands to include interactivity to all pre-roll campaigns within the Innovid space - what that means is... >>
Marketers who want to see consumers interacting online may find help from Jivox's expanded platform. The addition gives marketers the ability to add interactive nodules to in-stream and in-banner video ads. By giving consumers the ability to interact at the... >>
How do you get readers of print media to spend 10 minutes with your print ad? By incorporating the visual magic of augmented reality.... >>
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