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BizReport | Ecommerce archives November 16, 2015

E-receipts under-used as additional marketing vehicle

Marketers are missing a valuable opportunity to present consumers with additional marketing messages while linking offline and online shopping experiences, according to research carried out for Bronto Software which reveals that almost half of consumers in the UK would like... >>

BizReport | Ecommerce archives September 15, 2015

British shoppers don't want robotic sales staff and drones on the High Street

When digital agency The BIO Agency questioned consumers in the U.K. about how they feel technology will change high street shopping, they found that most aren't interested in gimmicky tech such as drones and robotic sales staff but instead want... >>

BizReport | Mobile Marketing April 13, 2015

Mobile prompts rethink of in-store retail marketing strategies

In-store shopping remains an important sales channel, but mobile is disrupting traditional in-store marketing and retailers need to rethink their in-store strategies, according to new research from retail strategy and marketing firm InReality.... >>

BizReport | Ecommerce archives March 19, 2015

U.K. shoppers expect new technologies to enhance retail experience

The introduction of shopping technology has shifted consumer expectations with more wanting retailers to enhance and make consistent the shopping experience across channels, according to research from payment technology firm Verifone.... >>