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BizReport | Trends & Ideas January 11, 2010

What to expect from Web 3.0

2010 may be the year that we stop talking about Web 2.0 - rich media, blogs and social networks - and start preparing for the trends leading us to Web 3.0. To help marketers, publishers and even small businesses get... >>

BizReport | Social Marketing January 29, 2009

BuzzGain enables marketers to hear online voices

Measuring and tracking social media is a head-scratcher for many. However, a new tool cuts through the noise created by social media and allows marketers to listen, learn and analyze. ... >>

BizReport | Research December 22, 2008

Report: Online influencers are influenced by traditional media

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are... >>

BizReport | Viral Marketing December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. ... >>

BizReport | Blogs & Content October 20, 2008

Mom Central: Mom Bloggers powerful yet maverick

There's a powerful force moving among online blogs, a group with the ability to influence others and build strong brand awareness. Who are they? They are Mom Bloggers and Mom Central Consulting has just released the results of a survey... >>

BizReport | Research October 17, 2008

Gamers evolving into influential audience

More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many... >>

BizReport | Research August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology.... >>