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BizReport | Social Marketing September 12, 2016

'Fashion' Instagrammers network's most-engaged segment in Europe

Fashion users are Instagram's most engaged segment in Europe, according to new data from the social network, and many are influenced to purchase by other fashion users. ... >>

BizReport | Mobile Marketing December 16, 2013

Reports: Mobile influence is growing

According to new data from WalkerSands, most consumers (42%) are carrying - at most - $20 in their wallets. The 2014 Future of Retail Study shows about 20% are carrying zero cash while 39% carry between $21 and $100. The... >>

BizReport | Social Marketing August 15, 2013

How to tell an influencer from an advocate from a customer

In the social space the Influencer is the Holy Grail of customers. There are customers - those who 'like' a page or buy a product. There are 'advocates' - those who share product listings and deals. And there are 'influencers'... >>

BizReport | Social Marketing April 28, 2011

Halogen Media, YouCast merge may make finding influencers simpler

In the social space, every advertiser is looking for an influencer or two. More, if possible. Because, although millions of consumers are on social networks, the influential social networker is going to drive more brand purchases, loyalty and information. A... >>

BizReport | Social Marketing February 25, 2011

Influence: How to get more from social media

Your social media campaign needs more than an interesting deal and a few extra tweets. The smart money is on engaging a group of consumers known as 'influencers'; the question most brands have is how to find those influencers. A... >>

BizReport | Social Marketing June 28, 2010

Virgin America adds Klout to Twitter marketing

It seems consumers can get a return on their investment engaging with social media, too. In the case of Virgin America, Twitter influencers are being rewarded for their time spent with Twitter with free round-trip airfares. ... >>

BizReport | Trends & Ideas archives January 11, 2010

What to expect from Web 3.0

2010 may be the year that we stop talking about Web 2.0 - rich media, blogs and social networks - and start preparing for the trends leading us to Web 3.0. To help marketers, publishers and even small businesses get... >>

BizReport | Social Marketing January 29, 2009

BuzzGain enables marketers to hear online voices

Measuring and tracking social media is a head-scratcher for many. However, a new tool cuts through the noise created by social media and allows marketers to listen, learn and analyze. ... >>

BizReport | Research archives December 22, 2008

Report: Online influencers are influenced by traditional media

The average consumer may not be watching the nightly news or reading a local paper - but those influencing them probably are. According to a recent Ipsos Public Affairs Study more than three quarters of digital, or online, influencers are... >>

BizReport | Viral Marketing December 10, 2008

Personal finance: Small group influences the masses

There's a group of consumers that have been identified by Mediamark Research & Intelligence as being key word-of-mouth influencers in the realm of personal finance. ... >>

BizReport | Blogs & Content archives October 20, 2008

Mom Central: Mom Bloggers powerful yet maverick

There's a powerful force moving among online blogs, a group with the ability to influence others and build strong brand awareness. Who are they? They are Mom Bloggers and Mom Central Consulting has just released the results of a survey... >>

BizReport | Research archives October 17, 2008

Gamers evolving into influential audience

More research, this time from IGN Entertainment and Ipsos Media CT, shatters the perceived stereotype of lonely, introvert gamers and finds that, as avid media consumers and early adopters of new technologies and products, they are relied upon by many... >>

BizReport | Research archives August 07, 2007

Survey finds friends as important as brands

Friends are as important as brands, according to MTV and Microsoft’s recently released findings from their global study into how kids and young adults interact with digital technology.... >>