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BizReport | Social Marketing October 19, 2018

Study: Influencers pushing more products

While influencers aren't pushing thousands upon thousands of product dollars, they are beginning to push more purchases. That's the word from new IZEA research which finds that about one-third of social media users have purchased a product because of an... >>

BizReport | Social Marketing April 20, 2018

Top 3 tips to create an influencer marketing strategy

The recent data situation between Facebook and Cambridge Analytics has brought the conversation surrounding consumer privacy to the forefront of many marketing conversations. We asked an digital expert how brands, taking the data concerns brought about into consideration, can create... >>

BizReport | Social Marketing February 08, 2018

Expert: Influencers key in social campaigns

More ad dollars are headed in to social according to several experts, but the social space is increasingly crowded and hard to navigate for many brands. That, according to one expert is where influencers come in. A good influencer can... >>

BizReport | Social Marketing January 25, 2018

Is influencer marketing best done in-house or outsourced?

Influencer marketing is nothing new. Instead, it has evolved. Today's consumers are shunning celebrity endorsement and instead craving an authentic, relatable voice to cut through the din of a commercialized and over-saturated advertising market.The question is - who is best... >>

BizReport | Social Marketing January 05, 2018

How to build a robust social strategy

Social networks have grown to be an important part of any brand's strategy, for both customer service and for social selling. We spoke to a social marketing expert about how brands can improve their social strategy while ensuring social presence... >>

BizReport | Social Marketing December 14, 2017

Marketers should address strategy in maturing influencer economy

The impact of social media influencers on Millennials is significant, outweighing recommendations from family and friends. But, as the influencer economy matures, so influencer marketing strategies must evolve. ... >>

BizReport | Ecommerce May 15, 2017

Live web chat popular customer service channel among British shoppers

Shoppers in the UK trust other customers' advice during a purchasing decision more than they do the retailers' or brands', according to a new survey from conversational commerce platform, iAdvize. ... >>

BizReport | Social Marketing May 04, 2017

What brands need to know about the Instagram influencer platform

Last month, engage:BDR launched IconicReach, an Instagram Influencer geared toward helping brands make better connections on the image-based social network. Through the platform, marketers can find relevant influencers using Instagram, and from there better plan campaigns on the social network.... >>

BizReport | Social Marketing January 02, 2017

How to take social media to the next level

In many cases, YouTubers and social media influencers spend their time pushing other brands' merchandise. One brand in the digital space believes this is a mistake, and that these entrepreneurs should be pushing their own products - here's why. ... >>

BizReport | Blogs & Content September 05, 2016

Talent agency reveals the cost of influencer endorsement

Internet influencers, celebrities and YouTube personalities are raking in almost $200,000 per sponsored video, according to a talent agency. ... >>

BizReport | Social Marketing August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. ... >>

BizReport | Advertising August 12, 2016

Shhhhh... brands ask influencers not to reveal commercial arrangements

A new survey of influencers reveals that some brands are asking them to keep their commercial arrangements quiet, something that the FTC actively discourages. ... >>

BizReport | Social Marketing July 26, 2016

Study IDs keys to influencer marketing

When it comes to influencer marketing, honesty is the best quality. That's one takeaway from new Altimeter and TapInfluence data, which indicates that most (71%) of influence marketers cite they're honesty as what brings consumers back to them time after... >>

BizReport | Social Marketing May 17, 2016

Research uncovers the value to brands of influencers on Twitter

It is 'handheld' names, not 'household' names, that are helping to sell products in the 21st century, according to a new joint study from Twitter and analytics firm Annalect, as online influencers prove they have the power to persuade. ... >>

BizReport | Advertising April 07, 2016

How to tie influencer marketing to sales

With influencer marketing growing at a fast speed, many brands are looking to push their influencer strategy harder. But, how can brands be certain their spend on influencer ads are netting sales? One expert offers a few tips. ... >>

BizReport | Social Marketing April 04, 2016

How video, social are leading with influence

Finding influencers has always been important for brands. The Internet has made it both harder and simpler to find influencers - for those brands that are nimble enough to follow trends. On expert explains how social and video content are... >>

BizReport | Blogs & Content March 30, 2016

'A'-lister endorsements get an 'F' among Millennials

Consumers are more likely to purchase a product in-store when endorsed by a non-celebrity blogger than an A-list celebrity, according to a new nation-wide survey of consumers by Collective Bias.... >>

BizReport | Social Marketing January 27, 2016

Study: Spending to increase on influencers

Look for brands to invest a bit more money - and likely time - on reaching and engaging influencers. That's the word from a new report from Econsultancy.... >>

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