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BizReport | Social Marketing March 31, 2011

Half of all Tweets generated by small group of 'elite' users

Despite the huge amounts of Tweets generated and shared on Twitter, just a small fraction of the micro-blogging platform's user base attracts attention, according to a new Yahoo Research study titled, "Who Says What to Whom on Twitter". ... >>

BizReport | October 29, 2008

Blogs influence online buying behavior

A new survey has further pushed blogs into the marketing limelight, showing that blogs have a definite effect on buying behavior and purchase choices. ... >>