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BizReport | Email Marketing February 27, 2019

Study: Engagement knocks down spam placement

It's been widely accepted by marketing professionals that relevance and engagement are key factors in successful email campaigns, primarily because the more relevant email messages have been the more likely consumers are to open the next mailing. But, one new... >>

BizReport | Email Marketing August 14, 2017

Study finds inbox placement still a struggle

While most email marketers have keyed in on the importance of subject lines, clickable links, and engaging content, new data from Return Path indicates that may not be enough because emails aren't landing in the inbox. Their data shows a... >>

BizReport | Email Marketing September 18, 2014

Permission-based email marketers still finding inbox placement hard work

A new study shows that 1 in 6 emails worldwide never reach their destination with most disappearing completely and the rest ending up in junk or spam folders. ... >>

BizReport | Email Marketing September 19, 2012

Over half of email marketers fail to segment email lists

It's hard to believe but, according to a new study from email intelligence provider Return Path, over half of email marketers fail to segment customers and continue to fire off the same email communication to all in their database. ... >>

BizReport | Email Marketing March 22, 2012

Historic decline in global email inbox placement rate

Getting emails into inboxes is harder than ever before thanks to ISPs raising the bar on reputation metrics, according to new research by Return Path, who say this is the first time they have seen such a major decline in... >>

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